Register here ๐ https://t.co/ACE7teGEU9
Free, 45 minutes, live Q&A at the end. Bring the part of your store that's costing you the most time - we'll show you what the fix looks like.
Out in Tampa today. We sat down with a local bookstore owner and walked through what actually runs her store, day to day.
Two problems came up fast - and they're the two we hear most. Keeping online inventory accurate. And getting orders fulfilled without it eating her whole week.
That's the work we do.
So we're running a free educational webinar on exactly this: how an independent bookstore runs online and in-store as one operation - and how to turn browsers into buyers.
Three people, three layers:
โ Ben Cantwell (Shopify) - the platform. Online and in-store as one system: POS, checkout, every sales channel in one place.
โ Emersoft - the bookstore layer. Access to a 16M+ title catalog, two-minute imports, automated fulfillment, PO creation, and book receiving.
โ Jian Lee (Trustpilot) โ trust. How reviews turn first-time visitors into customers who actually commit.
๐ Tuesday, June 23rd โฐ 5:00 PM ET 45 minutes + live Q&A
What's the one part of running your store online that costs you the most time right now?
Register at the link in the comments.
Save your spot ๐ https://t.co/ACE7teGEU9
June 23, 5pm EST. We're breaking down exactly how creators stop sending viral sales to Amazon and start keeping them in their own store.
Nobody tells you how books actually go viral on TikTok.
It's not the algorithm. It's not the lighting. It's not posting at 7am.
A book goes viral when the right person holds it up and says "this one wrecked me" - and then enough people feel that to buy it before the feeling fades.
Here's the part creators find out too late: the feeling fades fast. You make a video that pops. Thirty thousand people want the book. And where do you send them? An Amazon link that pays you pennies and hands your whole audience to someone else.
You did the work of making it go viral. Amazon collected the sale.
The creators who actually build something sell through their own store.
Every book you recommend, purchasable the second the video lands - through TikTok Shop, fulfilled automatically, no boxes, no inventory, no logistics on your end. You point at a book. Your people buy it from you.
That's the difference between going viral and owning what goes viral.
We're running a live webinar on exactly this - Selling More Books on Shopify, June 23, 5pm EST.
Link's in the comments. ๐
Save this if you've ever sent a viral video's sales straight to Amazon.
#ShopifyForBookstores #IndependentBookstores #ShopifyPOS #IndieBookstore
Register here ๐ https://t.co/ACE7teGEU9
Free, live, and the replay goes to everyone who signs up - so grab a spot even if you can't make 5PM EST on the 23rd.
Selling books online comes down to three things: the platform you're standing on, the catalog you can actually offer, and whether a first-time visitor trusts you enough to reach checkout.
Most bookseller advice covers one of those.
On June 23rd, we're covering all three - and we're not doing it alone. We've got people from Shopify and Trustpilot in the room with us.
Here's how the session breaks down:
Ben Cantwell from Shopify on running online and in-store as one operation - POS, checkout, and sales channels working off a single system. The "why Shopify" layer.
Our team at Emersoft on the bookstore-specific part: access to a 14M+ title catalog inside Shopify, two-minute imports, automated fulfillment, PO creation, and book receiving. The "why this works for a bookstore" layer.
Jian Lee from Trustpilot on turning customer reviews into sales - what actually moves a browser to commit. The "why customers buy" layer.
It's built for stores at any stage. Brand new. Not open yet. Already running and looking to grow. Even useful as training for the people behind your counter.
45 minutes, plus live Q&A. Bring your actual questions.
๐ Tuesday, June 23rd โฐ 5:00 PM ET ๐ Zoom
Registration link in the comments.
#ShopifyForBookstores #IndependentBookstores #ShopifyPOS #IndieBookstore
Here's the link to register ๐
https://t.co/ACE7teGEU9
June 23, 5pm EST. Live, not a recording โ bring your questions about your own store and we'll work through them on the call. If you can't make it live, register anyway and we'll send you the replay.
The Hard Truth About Running a Bookstore in 2026
The threat isn't Amazon. It's the sales you never find out you lost.
A customer searches your store for a title you don't carry. Finds nothing. That search just ends - no alert, no report telling you they looked and left.
For most independent stores that's not an edge case. It's how the catalog works. You stock what you stock. Everything else is a gap, and every gap is a customer deciding whether to keep looking or go elsewhere.
The manual fix is worse: source the metadata, upload the cover, set the categories, confirm the ISBN - twenty minutes a book. New releases land every Tuesday whether you've added them or not.
There are 14 million in-print titles out there. The barrier to offering them was never what booksellers know. It was access.
That's what we're getting into. June 23, 5pm EST - a live webinar on closing the catalog gap inside Shopify. Registration link in the comments.
One question first: do you know how many zero-results searches your store had last week?
#ShopifyForBookstores #IndependentBookstores #ShopifyPOS #IndieBookstore
Bookselling is one of the least-modernized industries in retail. Get inside the day-to-day and you see the friction everywhere - adding titles by hand, chasing metadata, catching new releases a week late.
And every gap is a lost sale. A customer searches for a book you don't carry, finds nothing, goes to Amazon. No alert. No record. It just happens.
Emersoft Books App closes that gap inside Shopify - 14 million in-print titles, automated fulfillment, a catalog that stays current on its own.
Check out the Shopify store: Emersoft Books App.
Free webinar - June 23, 5 PM: Selling More Books on Shopify: Reviews, Inventory, and Growth -register through the link in the comments.
Register for the webinar here ๐ https://t.co/ACE7teGEU9
June 23, 5 PM EST - we'll show the Emersoft Books app running live: importing titles, automated fulfillment, the whole workflow. Bring your questions.
On June 23rd we're running a webinar with two partners who don't usually share a stage - Shopify and Trustpilot - to walk through what running a whole bookstore inside Shopify actually looks like.
Who's on, and what they're covering:
โ Ben Cantwell (Shopify) - the platform layer. Online and in-store as one system: POS, checkout, and every sales channel from TikTok Shop to Google. Why Shopify is the foundation booksellers, publishers, and creators keep choosing.
โ Emersoft - the bookstore layer. Access to a 14-million-title catalog from inside Shopify, imports in under two minutes, automated fulfillment, purchase order creation, and book receiving. The piece that turns a general e-commerce platform into an actual bookstore.
โ Jian Lee (Trustpilot) - the trust layer. How reviews turn browsers into buyers, and why the stores that collect them convert better.
Fully educational session. No pitch, no fluff. If you sell books online, in a shop, or both - this is the one to be in the room for.
๐ June 23rd, 5 PM Eastern ยท live ๐ Register through the link in the comments
See you on the inside.
Register for the webinar here ๐ https://t.co/ACE7teGEU9
June 23, 5 PM EST - we'll show the Emersoft Books app running live: importing titles, automated fulfillment, the whole workflow. Bring your questions.
Big news. The Emersoft Books app is live on the Shopify App Store.
Bookseller, publisher, or author - if you sell books in your shop, online, or through TikTok Shop, you can now reach 14M+ in-print titles from Ingram Content Group right inside Shopify.
Eyeing a move off a legacy system? Even better.
Import any title in minutes - every field filled in, fulfillment running on its own.
UK booksellers: Gardners is next.
Search "Emersoft" in the Shopify App Store, install it, and message us with any questions.
We're just getting started. Our next webinar is where we show it all working ๐on June 23 at 5pm EST
๐ฉ Register through the link in the comments.
Register here ๐ https://t.co/DApVweOJ4y, live, and the replay goes to everyone who signs up - so grab a spot even if you can't make 5PM EST on the 23rd.
Sell More Books on Shopify A 45-minute session on reviews, inventory, and growth - with Shopify, Emersoft, and the people who run this every day. ๐ Tuesday, June 23 ยท 5:00 PM Eastern
Running a bookstore on Shopify raises the same three questions for every owner: how do I turn browsers into buyers, how do I keep my inventory honest across online and in-store, and how do I offer more titles without drowning in manual work?
This session takes all three head-on - no slideware, no pitch, just the people building these layers walking you through how they actually fit together. What we'll cover:
The Shopify layer - Ben Cantwell, Shopify. How the pieces connect: POS, your online store, and in-store operations running as one. What Shopify does well for booksellers, and where the real leverage sits when you're selling in two places at once.
The reviews layer - Jian Lee. Reviews, credibility, and trust - and how they decide whether a visitor becomes a buyer. The specific signals that move a hesitant shopper to checkout.
The bookstore layer - Emersoft. The part built specifically for bookstores, running natively inside Shopify: PO creation, book receiving, automated fulfillment, and access to Ingram Content Group 14-million-title catalog. Your whole inventory stays current without manual entry - one complete system for a bookstore, inside the platform you already run. This is an educational session. Bring your store, your questions, and the workflow that's costing you the most time.
Save your seat โ link in the comments
Register here ๐ https://t.co/ACE7teGEU9
Free, live, and the replay goes to everyone who signs up - so grab a spot even if you can't make 5PM EST on the 23rd.
On June 23, we're running a free live session for booksellers, authors, publishers, and creators selling on Shopify, and we brought in two guests who can teach things we can't.
Jian Lee from Trustpilot is walking through how independent bookstores turn customer reviews into sales. Not a wall of stars nobody reads. Reviews that actually move someone from browsing to buying.
Ben Cantwell from Shopify is covering how one platform runs your online store and your physical counter - instead of two systems that never agree on what's in stock.
And we'll take the part we know best: keeping your catalog current and your inventory accurate without spending your Sundays on data entry.
The whole session is built for one thing - selling more books with less work. No tech skills required. No pitch unless you ask for one.
Selling More Books on Shopify: Reviews, Inventory, and Growth
June 23 ยท 5:00 PM EST ยท Live ยท Free
If you're running a bookstore on Shopify, what's the one task eating the most of your week right now? Curious whether we're covering it.
Register via the link in the comments ๐
#ShopifyForBookstores #IndependentBookstores #ShopifyPOS #IndieBookstore