How do you create an effective retail pitch to a buyer so your brand ends up on a store shelf?
One of the KEY elements is addressing the primary goal a retailer has in picking a product... sales.
📈 You need to convince a risk-averse store owner your produts will sell wi...
Anyone can successfully sell their products into retail... but if you want it to be EASY you need:
1) A clear presentation and
B) to be not boring!! 🙄 Bring some passion and creativity!
Retailers you want to sell to have listened to hundreds of people just like you...
Food is Inspiration 💓
When I'm in a REALLY busy season and I can't take a vacation.... sometimes I just explore a new restaurant or type of food.
Rest and fun is JUST as important as hard work…
So don’t be afraid to take a break and find a restaurant near you that y...
Just because SOMEONE else found success one way... doesn't mean that's the right way for everyone.
I was never happy doing it the normal way. At first I hated myself for being too intense... emotional... eager to learn.
But when I embraced it... I had so much fun and fou...
Client Feature!
Macarooz! Now in Costco in Texas! 🚨 https://t.co/tnkOdbIg1b
They make wildly delicious American made macarons AND they also have MacPops… just like cake-pops made of crushed macaron cookies. 💕😍
I’m obsessed with their new #BirthdayCake flavor MacPops in ...
How do you stand out on the shelf? YOU GOTTA BE DIFFERENT and CLEAR ABOUT IT!
Let's apply this to a client of mine in the wasabi category....
Did you know most of the wasabi you have in America at a sushi place is imitation wasabi? Made of horseradish. 🍣🤔
Authentic Wasa...
Help me find my client's product and see if it stands out on the retail shelf? 🛒🙈
A client who sells Japanese products is in retail in the USA and they asked for advice on their packaging.
❓Can you see it?
❓What score out of 10 would you give it for grabbing atte...
Influence is something you're doing every day without knowing it.
This skill in a business context is called the skill of sales.... it's a skill that anyone can work on and get better at. Plus it's backbone of any successful career and business jour...
https://t.co/pU1Q5EfGh7
Business and life are both like a rollercoaster 🎢 ride, filled with ups and downs.
It demands your full attention, just like caring for a little toddler. 👶
It's a constant juggle between celebrating wins and chasing after unexpected challenge...
https://t.co/vpGQ4eN94o
Business and life are both like a rollercoaster 🎢 ride, filled with ups and downs.
It demands your full attention, just like caring for a little toddler. 👶
It's a constant juggle between celebrating wins and chasing after unexpected challenges. But let me tell you, ...
💸🤝🛍️ Don't worry about how much the retailer charges customers for your product, as long as you're meeting your margin requirements and making a healthy profit. Focus on creating a mutually beneficial partnership! #GettingIntoRetail#RetailLaunch#CPG#CPGIndustry
Want an effective retail sales pitch? Prove to a retailer your product will sell in their stores, make them profit, you will be reliable and your offering will be unique ! #GettingIntoRetail#RetailLaunch#CPGIndustry
Getting into retail is just the first step. Now you have to deliver reliably AND sell on the shelf. If you want to last, don't let your brand leave their shelves empty or their sales low! #GettingIntoRetail#RetailLaunch#CPGIndustry
It doesnt matter how cool your product is - retailers need suppliers who deliver on their promises of sales and professional filled POs. #GettingIntoRetail#RetailStrategy#CPGIndustry
💪🛍️ As a supplier, you need to prove to retailers that your product can sell better than their worst-performing products. Show them you're worth the risk! #GettingIntoRetail#RetailStrategy#EmergingBrand
Want to get your branded products into retail?
A retailer cares about these 4 things when making a buying decision - but the 2 most important💰 will be SALES and PROFIT.
This means that retailers typically expect to make about half of what they pay for the product, whi...
I ❤️ that my clients ❤️ success!
Thank you ChocZero for the flowers!
Check out these stunning flowers and this thoughtful note from them.
Oh, and did I mention that bright orange is my absolute favorite? 🧡
Go buy ChocZero, now in Target!
CONNECT W...
https://t.co/MXu3d196ef
I ❤️ that my clients ❤️ success!
Thank you ChocZero for the flowers!
Check out these stunning flowers and this thoughtful note from them.
Oh, and did I mention that bright orange is my absolute favorite? 🧡
Go buy ChocZero, now in Target!
CONNECT W... https://t.co/tXoQ9QHeaQ
🤝 To be successful as a supplier, it's important to be reliable and trustworthy when working with a retailer.
This means understanding what the retailer needs and doing your best to meet those needs.
If you can't deliver on time or in the way t...
https://t.co/SoWKcsJWwE
🤨 Do you care who buys your business in the future?
Most entrepreneurs owners DO CARE because they spent their whole lives building this small business. It's their LEGACY.
For that reason you need to make a #SUCCESSIONPLAN now so you identify the right potential buyer a...