Emily Richardson

Track what AI says about your brand and optimize for the future of search.

[Emily Richardson @EmilyKnwn]

@gaganghotra_ We do this too- the first to create this actually! Check out https://t.co/K8W7vzqihD . One site for humans one for AI... optimize automatically.

[Emily Richardson @EmilyKnwn]

Browser wars are heating up!

[Emily Richardson @EmilyKnwn]

10 days into buildinpublic:

45 followers
80 posts
0 virals

Not big numbers but it’s more signal than I ever got building in private

[Emily Richardson @EmilyKnwn]

To influence AI answers, you need source coverage. Get your brand into wikis, Q&A forums, trusted directories. Models weight those higher than your blog.

[Emily Richardson @EmilyKnwn]

If your potential customer wants 4 meetings for a $10 product, they are not your customer.

[Emily Richardson @EmilyKnwn]

Customer emailed at 11pm because one of our features wasn't working. We fixed it in 10 minutes. They signed a year contract the next morning. Sometimes great customer service is just giving a damn.

[Emily Richardson @EmilyKnwn]

If you spend 6 months perfecting a feature only 3 people asked for, while 50 others are complaining about something else entirely, you're not gonna make it.

[Emily Richardson @EmilyKnwn]

Your biggest competitor isn't another company. It's your customers doing nothing. Make the cost of inaction higher than the cost of change.

[Emily Richardson @EmilyKnwn]

get 100 customers instead of reading 100 books. it will teach you more

[Emily Richardson @EmilyKnwn]

@rebryk https://t.co/K8W7vzpKs5

[Emily Richardson @EmilyKnwn]

Which one do you prefer?

[Emily Richardson @EmilyKnwn]

vision sounds nice, but customers and investors don’t buy vision. they buy proof you can solve a painful problem today. if you can’t show that, nobody cares about how you plan to change the world.

[Emily Richardson @EmilyKnwn]

nothing is more dangerous than building the wrong thing really well

[Emily Richardson @EmilyKnwn]

founders underestimate how much of the job is saying the same thing a hundred times until someone gets it

[Emily Richardson @EmilyKnwn]

most startup advice is useless until you’ve already made the mistake

[Emily Richardson @EmilyKnwn]

The only feedback that matters comes from paying customers. Free users rarely tell you something that actually fixes their problem.

[Emily Richardson @EmilyKnwn]

Every time we lost a deal, it was because we were too slow. Not too expensive, not missing features. Just slow.

[Emily Richardson @EmilyKnwn]

We are doing what none of our competitors are doing: reading the 1-star reviews of their customers and building features from them.