Emma Adams

For COMM 294 Live Tweeting

[Emma Adams @EmmaAdams174128]

#CJMDay panels @shippensburgU has concluded with “Smart, Strategic, and Ethical: Managing Social Media Today,” with panelists @pmattern7 and Megan Silverstrim. Thank you for following along!

[Emma Adams @EmmaAdams174128]

Dr. Sipes opened up the floor to the student and faculty audience for questions. #CJMDay

[Emma Adams @EmmaAdams174128]

Silverstrim emphasizes writing good copy. She says, “Get good at saying a lot in few words.” #CJMDay

[Emma Adams @EmmaAdams174128]

Mattern discusses the importance of @CaitlinClark22 bringing light and more eyes onto basketball and specifically the @WNBA. Mattern says, “The league was ready for that moment.” #CJMDay

[Emma Adams @EmmaAdams174128]

Mattern and Silverstrim explains how social media content slows down during the off-season and turns into a form of storytelling #CJMDay

[Emma Adams @EmmaAdams174128]

Silverstrim explains that being authentic & showing empathy online is important, BUT it can’t be the entire brand’s personality #CJMDay

[Emma Adams @EmmaAdams174128]

Engagement is important. Don’t respond to statements in the comments, answer the questions #CJMDay

[Emma Adams @EmmaAdams174128]

Mattern and Silverstrim discuss the importance of consuming social media while simultaneously posting on social media. @pmattern7 says, “…it’s the hardest part of the job.”

[Emma Adams @EmmaAdams174128]

Megan Silverstrim questions, “Do you want to be first or do you want to be right?” regarding publishing information online. #CJMDay

[Emma Adams @EmmaAdams174128]

@pmattern7 recognized by Dr. Carrie Sipes with ‘Alumni of The Year’ award #CJMDay

[Emma Adams @EmmaAdams174128]

@pmattern7, director of basketball social media @BSE_Global, and Megan Silverstrim, director of communications and marketing for @shippensburgU, are set to begin their discussion in a few minutes #CJMDay

[Emma Adams @EmmaAdams174128]

#CJMDay is in full swing @shippensburgU This afternoon at 2 p.m. I will be live tweeting the event: “Smart, Strategic, and Ethical: Managing Social Media Today” with @pmattern7 and Megan Silverstrim. Follow along for updates!