Emma Betuel

Head of Content @NFX, formerly biotech @TechCrunch, science + deeptech writing in various places. tweets are my own.

I like bikes and waves.

[Emma Betuel @emmakbetuel]

The best content in the game is still based on the author's original thinking.

It's the farm-to-table meal in a sea of frozen dinners.

[sarah guo @saranormous]

please stop sending me your ai-generated decks. they smell like total lack of thought

[Emma Betuel @emmakbetuel]

@vxanand @clay @sophiebits it's genuinely refreshing to see stuff like this. Feels like the AI content conversation is finally developing a thoughtful third POV. So far it's felt like there's no middle ground between "everything is slop" and "if you're not using AI for everything, you're DOA"

[NFX @NFX]

You don't do a job anymore. You create one.

@GigiLevy's latest on the mindset that separates the optimistic from the fearful, and how to build a meaningful career alongside AI: https://t.co/61I6E7Qr6k

[NFX @NFX]

Speed is one of the few advantages an early-stage startup can control, so we built Season 2 of the NFX Masterclass around it.

10 free episodes on faster fundraising, hiring, growth, decision-making, pricing, positioning, and execution:

[Emma Betuel @emmakbetuel]

@simonmaechling 100% agree. Especially re: the new bottlenecks: "unique biological data, experiments, validation systems, and real-world outcomes."

We're writing a lot about this over at NFX these days

[NFX @NFX]

https://t.co/37GYM2sQms

[NFX @NFX]

In cybersecurity, being anchored to an old paradigm is toxic.

The need for companies that can keep pace with AI is clear.

Here are the opportunities for startups:

[Emma Betuel @emmakbetuel]

While editing parts of this project (especially the episode on language), I had to resist the urge to leak it to my founder friends multiple times.

No more! NFX Season 2 is live, and it's one of the best things we've ever made.

Seriously, watch the Magic Words episode.

[NFX @NFX]

🚨 It's official: NFX Masterclass is back! ALL episodes are now live. 🚨

Season 2 is all about speed. In fundraising. In building. In marketing.

We've been developing this content for years. It's everything you need in 10 new episodes from @JamesCurrier.

Free, as always.

Watch it now: https://t.co/EcQ3ewWh8U

[NFX @NFX]

Speed is everything.

"The Speed Talk" is our most famous internal talk at NFX. It inspired one of our most popular videos ever ↓

And this was the warm-up.

Tomorrow, we're announcing something special 👀

[NFX @NFX]

https://t.co/96qnuO9lzZ

[NFX @NFX]

It's easier to raise in some seasons than it is in others.

The US venture calendar has 2 hot windows and 2 (mostly) dead zones.

You are about to hit Season 3 -- a hot window.

Here's the shape of the year: https://t.co/XUWfWwhSBw

+ how to make the most of it, from @omri_drory:

[James Currier @JamesCurrier]

Great vision and initiative from our portfolio company, @Starcloud_ .

[NFX @NFX]

https://t.co/xqmMMX5Tto

[NFX @NFX]

https://t.co/mumfXPPWXo

[Emma Betuel @emmakbetuel]

if the @AP says its ok to em dash, i say it's ok to em dash

[Bret Taylor @btaylor]

I deeply resent that AI has forced me to eliminate em dashes from my writing for fear of signaling slop

[Emma Betuel @emmakbetuel]

Many directives to "work with AI" create more stress.

More meaningless iterating is slower, not faster
Shipping slop is undifferentiated.
Not hiring juniors is a time bomb

Yet there are teams working faster with AI.

It's hard to find nuance here, we wrote this to find it:

[NFX @NFX]

https://t.co/KReqZkibTS

[Emma Betuel @emmakbetuel]

The NFX content team has one golden rule: make content to serve founders, not just to drive impressions or create vanity metrics.

Each one of these essays comes from original data or observations from our GPs or partners.

Always has been, always will.

Here’s the latest:

[NFX @NFX]

https://t.co/bI2JukFiF8

[NFX @NFX]

https://t.co/hFenReS4ft

[Emma Betuel @emmakbetuel]

too kind @realRileyMunks, also happy to chat or pass freelance contacts along to anyone. DMs open.

[Riley Munks @realRileyMunks]

VC folks - there's tons of great journalists at @BusinessInsider and others who have recently been laid off who you should consider hiring.

@NFX hired @emmakbetuel from @TechCrunch 2 years ago and she's supercharged our content efforts. DM me for intros or questions.

[NFX @NFX]

Synthetic biology promises to stop viruses, create more resilient food sources, and improve human health.

Congratulations to NFX's Gita Reinitz for being recognized as a leading female investor in the field in @johncumbers's article for @Forbes.

https://t.co/GLRSclXU9R