Here’s how I helped scale an app to $15m/mo in spend with little experience as a creative strategist.
Little backstory on this brand…
They were already spending a lot on ads and were growing rapidly…
So I’m not gonna claim I’m solely responsible for this.
But me, and the team I work alongside (most of which have never had a client before this I believe) have played a big part…
And we’re responsible for around $4m of that spend in month.
I’m also the second highest spender in the group at nearly $600k.
Not too bad considering I started working with them at the end of September.
Anyway, here are three lessons I’ve took from that.
1- Volume is everything
Test 3-4 ads a day at least when you’re first starting out.
Try and find different angles, pain points etc.
2- Show don’t tell.
This is a huge one. And not enough people talk about it.
Actually SHOW your product works.
Because this is an app, it can literally be a screen recording of an AI VO getting the avatars desired result.
3- Use formats that work in your niche.
I’ve tried a few AI Drama ads, and they haven’t done incredibly well in comparison to organic style ads.
VSLs, clips, screen recordings and organic style statics seem to work best.
But every niche and brand is different.
What works in one niche won’t exactly work in the other