Ojatunwase Emmanuel

RC: 7132763 Real Estate Broker 💫 ❄️Residential & Commercial Lands ❄️Luxury Homes ❄️Off- Plan Properties 📞 07026569047

[Ojatunwase Emmanuel @EmmyHomesRealty]

Dear first time land & home buyers - Outline your investment reason FIRST before engaging a realtor or consultant.

If you don’t do this you’d end up with properties and lands that don’t immediately serve or fit in to your real time investment purpose

Ikeja || moviebox

[Ojatunwase Emmanuel @EmmyHomesRealty]

Rental ROI Matters Too

For rental properties, don’t just ask:

“How much is the rent?”

Ask:

“How much do I keep after expenses?”

If your annual rent is: ₦10M

But yearly expenses are:

Maintenance,Service charge,Vacancy periods,Repairs,Management fees,Insurance

Totaling ₦3M…

Your real rental income is: ₦7M

That is the figure used to calculate rental ROI.

[Ojatunwase Emmanuel @EmmyHomesRealty]

The Biggest Mistake Investors Make

Many people calculate ROI like this:

Bought at ₦50M → Worth ₦70M = ₦20M profit.

They immediately say:

“I made 40% ROI.”

Not exactly.

They forgot to include:

Legal fees,Agency fees,Survey,Documentation
Development levy,Stamp duties
Service charges,Renovation costs
Taxes,Inflation,Opportunity cost

Your ROI starts from every naira that left your pocket, not just the purchase price.

[Ojatunwase Emmanuel @EmmyHomesRealty]

What Smart Investors Look At

Before buying any property, experienced investors ask five questions:

✔️ What is the purchase ROI?
✔️ What is the rental yield?
✔️ How long before I recover my capital?
✔️ What are the hidden costs?
✔️ Will appreciation beat inflation over time?

Those questions separate investors from speculators.

[Ojatunwase Emmanuel @EmmyHomesRealty]

🚨 The ROI They Sell You vs The ROI You Actually Earn

“A property doubled in price!”
“This investment gives 30% ROI!”

It sounds exciting… until you calculate the numbers yourself.

One of the biggest mistakes I see investors make after over a few years in real estate is confusing price appreciation with actual Return on Investment (ROI).

If you’re investing your hard-earned money, you deserve to know the real figures—not just the marketer’s version.

[Ojatunwase Emmanuel @EmmyHomesRealty]

Rental ROI Matters Too

For rental properties, don’t just ask:

“How much is the rent?”

Ask:

“How much do I keep after expenses?”

If your annual rent is:
₦10M

But yearly expenses are:

Maintenance
Service charge
Vacancy periods
Repairs
Management fees
Insurance

Totaling ₦3M…

Your real rental income is:
₦7M

That is the figure used to calculate rental ROI.

[Ojatunwase Emmanuel @EmmyHomesRealty]

In the middle of difficulty lies opportunity.

[Ojatunwase Emmanuel @EmmyHomesRealty]

When success finally finds you, and it will, what's your plan for diversification? Because if billionaires are advising us to invest in real estate, maybe it's something worth paying attention to.

You may not have the funds right now, and that's okay, but when the money starts coming in, have a plan. And as you rise, be intentional about your circle, the people around you can influence your next move.

Think about it.
see you in the next one.✌️

[Ojatunwase Emmanuel @EmmyHomesRealty]

When fortune finally smiles on your business, what's the next move?

As a businessperson, what comes to mind; balling, luxury trips, buying new toys, or maybe something deeper like diversification?

Take Sir Femi Otedola's story as a lesson. When success found him, his next move wasn't just to spend, it was to diversify, and he chose real estate.

[Ojatunwase Emmanuel @EmmyHomesRealty]

Sir Otedola didn't just stop at running his business, he looked around and saw his friends already investing, buying lands, building, collecting rent, and cashing out profits from property sales. He surrounded himself with people who were building wealth through real estate, and that influenced his decision to diversify too.

So, here's the real question:
Who are your friends, and what are they investing in?

[Ojatunwase Emmanuel @EmmyHomesRealty]

The Truth

Real estate is not just about owning property.

It's about owning the right property in the right location at the right time.

Before you buy, don't just ask:
"How much does it cost?"
Ask:
"What will make it worth more tomorrow?"

[Ojatunwase Emmanuel @EmmyHomesRealty]

Why Some Properties Never
Appreciate❌❌❌

And why buying property alone doesn't automatically make you wealthy.👇🏼👇🏼

Most people think:
"If I buy any property and wait long enough, I'll make money!" Unfortunately, that's not always true.

Some properties barely increase in value, even after years.

Here's why.👇🏼👇🏼

[Ojatunwase Emmanuel @EmmyHomesRealty]

6. No Clear Growth Catalysts
Before buying, ask:
"What will make this area more valuable in the next years?"
Examples:
New roads
Universities
Business districts
Commercial developments
Population growth

Without growth drivers, appreciation may be limited.