Emozo Labs, Inc.

Emozo’s DIY Research & Feedback Collection platform uses behavioral and emotional insights to help you drive the right decisions for all digital content.

[Emozo Labs, Inc. @EmozoLabs]

Did you know you can use Emozo to test #packaging #design? It all starts with an A/B image test capturing your customer's attention and emotions. We have worked with a global beer brand to assess a special bottle design. #research #testing https://t.co/7rDpRiOJx8

[Emozo Labs, Inc. @EmozoLabs]

Emozo helps people in #advertising, #creative & #marketing to make data-informed decisions. Combine your expertise & Emozo's behavioral and emotional #customer #insights. Drive the right digital ads/content decisions. Increase digital effectiveness, save budgets & improve #ROAS.

[Emozo Labs, Inc. @EmozoLabs]

Media + entertainment brands have to develop #content to lock in their audiences emotionally. Streaming content has to evoke a range of #emotions to keep customers loyal. Concepts, teasers, and episodes must touch viewers' hearts. https://t.co/S846eKEiJv

[Emozo Labs, Inc. @EmozoLabs]

We are #hiring #software #engineers. If you fit the job description, please apply by sending your application to [email protected] Thank you! #Bengaluru https://t.co/6mSCwzsHW5

[Emozo Labs, Inc. @EmozoLabs]

#Emotions matter. Read about how emotions influence decision-makers in #B2B #Technology #Marketing. What emotions do your B2B content and advertising evoke?https://t.co/UUDpXy4VEV

[Emozo Labs, Inc. @EmozoLabs]

One #image can generate a lot of #attention and evoke all kinds of #emotions. What do you think about Minnie's new look, as in this sneak preview? Are you paying attention? What emotions are you experiencing? #Disney #fashion https://t.co/ApiJB0qCaU

[Emozo Labs, Inc. @EmozoLabs]

Brands need efficient #video production that integrates creative, content, data, & analytics teams. They need efficient #testing solutions & #insights as well as pre- & post-launch metrics. They need to optimize video budgets & increase #effectiveness. https://t.co/C3R38fLUBD

[Emozo Labs, Inc. @EmozoLabs]

Our India team and partners are taking time off this Wednesday to celebrate Republic Day. This day has been of importance since the Constitution of India came into effect. Happy Republic Day to our team, partners, and customers who observe this holiday!

[Emozo Labs, Inc. @EmozoLabs]

Strategic #partnership: @globalsurveyind acquires a minority stake in Emozo Labs; the partnership will provide clients the combined power of a do-it-yourself research platform and rapid access to millions of respondents globally. #research #testing #AI

[Emozo Labs, Inc. @EmozoLabs]

Nobody likes bland, disruptive, & irrelevant ads. Yet #advertising that is challenging, different, & innovative will polarize. How can brands & agencies better anticipate the in-market reaction? How to minimize the #backlash potential? #emotions #testing https://t.co/nzUYptEn5O

[Emozo Labs, Inc. @EmozoLabs]

How to make ads more memorable and less annoying? 1. Know your target audience's channel, context, and personalization preferences! 2. Test the ads (pre-launch) and test in the channel (post-launch)! #advertising #testing https://t.co/dxekZOa0NX

[Emozo Labs, Inc. @EmozoLabs]

Emozo's platform currently measures our emotions when consuming an image, a video, or an app. However, technology already influences our #communication based on our #emotions. If you are into apps, #AI, and #affectivecomputing, you will enjoy this article https://t.co/BubrrzTt3S

[Emozo Labs, Inc. @EmozoLabs]

#YouTube is mostly for user-, creator-, and brand-generated #video #content. Because it is free, we assume the creative & production masterminds will choose a trial-and-error over a content #testing approach. Do you test content before or after uploading? https://t.co/OHjd7rYdP8

[Emozo Labs, Inc. @EmozoLabs]

Short-form videos are popular with high ROI/ROAS potential. This is a good overview of short-form #video trends and a selection of popular platforms for short-form videos. #content #socialmedia https://t.co/x6eL5eHnD3

[Emozo Labs, Inc. @EmozoLabs]

The importance of #emotions in #gaming and the #metaverse is increasing. Games and the metaverse (will) change your emotions. In the future, games/the metaverse will react to your emotions or your emotions will control aspects of them. What do you think? https://t.co/VK4GsfbL5i

[Emozo Labs, Inc. @EmozoLabs]

What is Wordle? Learn more https://t.co/5hHFYvz4de

[Emozo Labs, Inc. @EmozoLabs]

Amazing! Resolving Emozo’s #Wordle was super easy but not part of the daily game. All letters are in the correct spot. Our 6 Wordle words give you a first idea of what we are about. (Background info in the first comment.) #ad #content #app #testing

[Emozo Labs, Inc. @EmozoLabs]

Just because you deliver #content via a #webpage or #email does not mean you should not test for its impact on your customers' attention, emotions, and conversations. At least, start with a diverse internal panel that is not limited to marketing. #testing https://t.co/N0YyjROQwC

[Emozo Labs, Inc. @EmozoLabs]

E.ON Next's socks (as well as Ovo Energy's web page) captured their customers' attention but evoked an undesired dominant emotion (anger) and led to the wrong conversations on social media. #testing #effectiveness #backlash https://t.co/fGEOQs2z6N

[Emozo Labs, Inc. @EmozoLabs]

Another #backlash in #China example. @gucci tried to do what is right but seems to have failed by not #testing the #campaign with a panel of critics. @Prada and @Dior seemed to have been smarter. #luxury #advertising https://t.co/gG264tt0Hm