Emplifi

Fuel your customer experience with the best social media management platform.

[Emplifi @emplifi_io]

Carhartt turned authentic UGC into $150K+ revenue, 2.4X engagement, and 53% higher CTR. UGC drives 27% higher conversion than brand content. Authenticity is a growth metric, not a brand value. Proof: https://t.co/lF6H6yNEE1

[Emplifi @emplifi_io]

Knowledge is only valuable if agents can find and use it when it matters.

Join our Exploring Emplifi Knowledge Summer Series to learn how to optimize your knowledge base, improve agent workflows, and deliver faster customer resolutions.

📅 Starts 10 June

Register: https://t.co/hZUhwjjmzZ

#CustomerService #CX #KnowledgeManagement

[Emplifi @emplifi_io]

Not all TikTok views are created equal.

After analyzing nearly 17,300 TikTok videos from 200 beauty brands, we found that organic and boosted content play very different roles:

✨ Organic content drives discovery, engagement, and cultural relevance
📈 Boosted content scales visibility and helps convert interested audiences

One surprising finding? While boosted content can generate up to 19x more views, organic content delivers up to 21x higher engagement rates.

The takeaway for beauty brands: stop treating organic and paid as interchangeable. The strongest TikTok strategies use both organic to build demand and boosted to amplify what works.

Read the full analysis👇
https://t.co/8HjiipHyUS

#TikTokMarketing #BeautyMarketing #SocialMediaStrategy #BeautyBrands

[Emplifi @emplifi_io]

The hype for the 2026 European final game is officially off the charts⚽

Ahead of the highly anticipated showdown, we turned on Emplifi Listening from May 1st to May 29th 2026 to see how the world is reacting.

The data speaks for itself, the football community is completely taking over the digital space:

🔹27.57M+ Total Social Interactions💥
🔹23.22B Potential Impressions🌍
🔹162K+ Total Mentions across 86,700+ unique authors

X and Facebook are leading the charge as the top platforms where fans are making their voices heard, with the UK, Nigeria, and Italy driving the loudest global buzz.

Shoutout to top creators and authorities like @FabrizioRomano, @goal, and @433 for driving massive impressions, keeping fans fueled with updates, and amplifying the pre-match energy!🎙️

It’s exciting to see how clubs across the football world are using social to build passionate, global fan communities and turn major sporting moments into lasting engagement.

Want to see how PSG, one of the finalists, is activating social at scale? Check out the breakdown in our latest blog👇
https://t.co/4sM0wIu8tz

#SocialListening #SportsMarketing #PSG #DataInsights

[Emplifi @emplifi_io]

85% of consumers will pay more for authentic brands. But 52% will walk after one experience that doesn't match the promise. The "Authenticity Gap" is the silent brand killer. Data: https://t.co/gxmkS4zIE2

[Emplifi @emplifi_io]

Marketing is shifting beyond conversions to building credibility.

In this Forbes article, our CMO Susan Ganeshan explores why authenticity, trust, and real human connection are now the key drivers of brand growth in an AI-powered world.

A timely read for anyone thinking about the future of marketing, customer experience, and social strategy.

#MarketingStrategy #BrandTrust #CustomerExperience #DigitalMarketing

[Emplifi @emplifi_io]

Three stats every brand leader should be paying attention to:

💸 85% of consumers will pay more for brands they see as authentic.

🤖 91% want AI disclosure in every interaction.

⏰ 84% say response time defines whether a service experience feels authentic.

The takeaway? Consumers don’t just expect efficiency anymore, they expect transparency, honesty, and human connection at every touchpoint.

Download the 2026 Consumer Authenticity Report here: https://t.co/DbBMTbrecy

#CustomerExperience #CX #AI #BrandAuthenticity #CustomerCare

[Emplifi @emplifi_io]

Proud moment for the team at Emplifi 🎉

We’re excited to share that we have been named a Bronze Stevie Award winner in the Achievement in Product Innovation category at the 24th Annual American Business Awards.

This recognition highlights the work being done across our teams to help brands deliver smarter, more connected customer experiences through AI-powered social marketing, commerce, and care.

From building AI-based workflows with Emplifi Fuel to orchestrating personalized engagement across the customer journey, it’s exciting to see innovation in social CX continue to evolve, and even more exciting to be part of it.

Huge congratulations to everyone involved👏

Read the full press release here👉 https://t.co/bcBHlCDbqC

#AI #CustomerExperience #SocialMediaMarketing #Innovation #CX

[Emplifi @emplifi_io]

AI in customer service has traditionally been about speed.

But speed alone isn’t what customers expect anymore, they expect resolution, with minimal effort. That’s where Agentic CX comes in.

Instead of just responding to queries, AI can now take action, resolving issues in real time, triggering workflows, and reducing the back-and-forth for customers.

In our latest guide, we break down:

🔹What Agentic CX actually is (and why it matters now)
🔹How to roll it out safely, starting with the right use cases
🔹How leading teams are moving from reactive support to proactive service
🔹How AI can support, not replace, human agents

If you’re thinking about AI in CX, this is the shift worth understanding.

Read the full blog 👇
https://t.co/rYDcbdYz2E

#CustomerExperience #AI #CustomerService #DigitalTransformation #MarketingTechnology

[Emplifi @emplifi_io]

91% of consumers want to know when they are talking to AI. 79% will not buy from brands they suspect use fake AI reviews. AI transparency is not a nice-to-have. It is a purchase filter.

See the full data: https://t.co/kaIkAl0z0M

#AITransparency #ConsumerTrust #BrandAuthenticity #CX

[Emplifi @emplifi_io]

Reddit is where customers say what they really think, unfiltered, honest, and often ahead of the curve.

Now, you can bring those conversations straight into Emplifi Listening.

Join our upcoming product tour to see how you can uncover high-signal discussions, spot emerging trends earlier, and turn Reddit insights into real, actionable strategy, all within your existing workflows.

📅 April 30 | 11 AM ET | 5 PM CEST
⏱️ In under 20 minutes

Register here: https://t.co/SktF0oNtrx

#SocialListening #RedditMarketing #VoiceOfCustomer #CustomerInsights #DigitalMarketing #SocialMediaStrategy #MarketingTech

[Emplifi @emplifi_io]

What happens when travel brands unify their customer experience?

Real results from Emplifi customers:

The Cosmopolitan of Las Vegas generated 250M impressions through Emplifi-powered UGC

Aeromexico achieved 786% growth in social media engagement while cutting response times from days to hours

These aren't projections. They're measurable outcomes from brands that moved from fragmented tools to a unified voice of the customer.

When every guest signal, social, reviews, messaging, care, connects in one place, teams respond faster, content performs harder, and peak season becomes a growth opportunity instead of a fire drill.

See all our success stories around travel: https://t.co/R8P5ycXbIN

#CustomerExperience #TravelIndustry #UGC #CX #SocialMedia #Hospitality

[Emplifi @emplifi_io]

Across the GCC, many teams are navigating a period of rapid change and uncertainty, with shifting consumer behavior and platform dynamics.

Join us for a practical, session on how to stay agile with real-time insights and integrated workflows in Emplifi, helping your team respond with confidence during times of change.

📅 April 21, 2026 | 4PM GST

Emplifi customers can register now: https://t.co/pzyhf9n0mP

#CustomerExperience #CustomerCare #AIinMarketing #SocialMediaStrategy

[Emplifi @emplifi_io]

Reddit is where people go for real opinions, experiences and answers before making decisions, and it’s becoming a key part of the customer journey.

In our joint webinar with Reddit, we explore how marketers can show up meaningfully in these communities and turn conversations into actionable insights.

You’ll learn:

✔ Authentic community engagement
✔ Turning conversations into insights
✔ Scaling impact with social listening

From discovery to purchase, Reddit influences the full journey, and brands that participate well are the ones seeing the most value.

👉 Watch on demand: https://t.co/DjdkvXepDu

#Reddit #SocialListening #MarketingStrategy #CustomerInsights #CX #Emplifi

[Emplifi @emplifi_io]

91% of consumers want brands to disclose AI use.
85% will pay more for authentic brands.
Reviews are the #1 trust signal.

We surveyed 1,650 consumers to find out what authenticity really means in 2026.

The results: https://t.co/E36VEeYNsU

#BrandAuthenticity #ConsumerTrust #DigitalMarketing #UGC #Emplifi

[Emplifi @emplifi_io]

Authenticity isn’t just a brand value anymore, it’s a growth strategy.

Our latest research shows:

✔️ 85% of consumers are willing to pay more for authentic brands
✔️ 91% expect brands to disclose when AI is being used

In this two-part live webinar series, we break down what this means for marketing, commerce, and customer care, and how to act on it.

Join our first session to discover how transparency, UGC, and trust signals are reshaping the path to purchase.

📅 April 21 | 11:00 AM ET
👉 Save your spot

https://t.co/SrVtOaiBPG

[Emplifi @emplifi_io]

Your customers expect fast, personalised support, on social, and on their terms.

But managing high volumes, multiple channels, and rising expectations? That’s where it gets tricky.

See how Emplifi Care helps you:

✅ Unify conversations across social, messaging, and communities
✅ Respond faster with AI-powered workflows
✅ Equip agents with the context they need to deliver better support
✅ Turn every interaction into a loyalty-building moment

All in under 20 minutes. Watch the on-demand product tour here: https://t.co/fYQ2eGOp4n

#CustomerExperience #SocialMedia #CustomerCare #CX #AI #Emplifi #ProductTour

[Emplifi @emplifi_io]

The April’s Social Scoop is here!

Trends, campaigns, and insights shaping social right now. All in one quick read.

Sneak peek of this month's scoop:

🔹 See what your customers are saying on Reddit and turn it into early insights
🔹 Instagram tests clickable links in captions. Goodbye “link in bio”
🔹 LinkedIn’s AI-powered feed is shaking up the algorithm
🔹 Top brands from the 2026 Emplifi Excellence Awards showing social done right

💌 Don’t miss out. Subscribe and get the full edition: https://t.co/jKYfZJlKVC

#SocialMedia #MarketingTrends #ContentStrategy #SocialMediaMarketing

[Emplifi @emplifi_io]

Ever launch a campaign and wish nothing went wrong? 🤔

High-performing social teams don’t rely on luck, they use repeatable workflows to plan, execute, and measure every post flawlessly.

👉 Grab the ultimate checklist and make every campaign a success:

https://t.co/AXQsE0su1R

#SocialMediaMarketing #CampaignPlanning #MarketingTips #SocialMediaStrategy #ContentMarketing #SocialMediaPlanning