Emry

Helping personal branders create work they love through authenticity + consciousness. #1 enemy = uninspired brands. In love with tree swings and food.

[Emry @Emry_Genikis]

I went from losing followers to +140/week.

How?

Well to be honest man…

This was all I did:                                                                                                                                                                                          
—————★—————
1/ I made my content fun
—————★—————

First thing I changed?

I swapped mundane lessons…

For my own fun story:

➼ Changed ‘how to’ to ‘how I’
➼ Gave updates on my business
➼ Shared my goals/plans/systems

And the result?

People had reason to read my posts.

——————★——————
2/ I kept them coming back
——————★——————

Now that I had attention…

I needed reliance.

Here’s how I created it:

➼ Gave short form tips
➼ Shared random insights
➼ Wrote long form breakdowns

And swapped ‘how to’ for ‘how I’

Because no one wanted a guru…

They only ever wanted help.

—————★—————
3/ I became a champion
—————★—————

The next thing I noticed:

All the top creators…

Created that winning feeling.

So to copy them, I:

➼ Flexed wins every day
➼ Grinned in all my selfies
➼ Made all my posts upbeat

And just like I planned…

I became a champion of X

—————★—————
4/ I showed my human side
—————★—————

And the final hack:

If I wanted people to follow?

I had to become relatable

So I shared my:

➼ Beliefs
➼ Experiences
➼ Likes/dislikes

Without cracking jokes 24/7

And the result?

I had authority AND relatability

—————★—————
BONUS: I simplified it all
—————★—————

(didn't expect more huh?)

When I learnt all this stuff

I couldn’t remember half of it

So?

I built a system to do it for me:

➼ Win post 4x/week
➼ Long form 3x/week
➼ Build in public 3x/week
➼ Personality post 2x/week
➼ Value short form 2x/week

And voila!

My growth became automatic

—————★—————
Made it this far? Legend!
—————★—————

If you enjoyed, drop a:

1. Like
2. Reply
3. Follow

(So I know you want more)

And have a good day!

[Emry @Emry_Genikis]

Want weekly tips on making your work fun?

I gotchu: https://t.co/Ge4rXSgwIC

[Emry @Emry_Genikis]

I hated my business for 5 months:

Now? Work feels genuinely fun every day

But here’s the thing…

The one thing I change?

Was writing 1 tiny notion doc:

———❖———
Which included:
———❖———

1/ My paradise
2/ My #1 enemy
3/ How to go from 2 → 1
4/ How I could use my biz to do so

Now I know it doesn’t seem like much

But this alone?

Had me:

➼ Excited to work every single day
➼ Making 5x the personal growth
➼ Desperate to help others get the same results

Long story short…

This practice alone gave rise to my whole brand

So let’s get into it

(but a quick note first: 1-3 are fairly mainstream, #4 is where it gets REAL exciting)

———❖———
0/ Preparation
———❖———

Don’tttt worry

I just want you to:

1/ Open up a notion doc
2/ Add 4 headings (1 for each step above)
3/ Come back over to this post

NOW let’s start:

———❖—————
1/ Find your paradise
————❖————

‘Paradise’ might sound super grand

But to be honest?

This is all it means...

Ask yourself:

- ’Where would I live?’
-’What activities would I do?’
- ’What activities would I do?’’
- ’What would I spend my time on?'
- ’What kind of people would I talk to?’
- ’How would I feel throughout the day?’
- ’What do I want my daily life to look like?’

And describe your perfect day step-by-step

(the more detail you give, the more motivation you’ll get for your biz)

Now I know that seems like a lot

But dude?

Going into depth with these questions is the sole reason i fell back in love with my business

Your choice.

————❖————
2/ Create an enemy
————❖————

Now that you’ve got your dream life down

Let’s flip it around:

What’s the exact opposite of all you just wrote?

- The activities you hate
- The 9-5 you’d have to work all day
- How shit you’d feel the whole time
- Every terrifying detail of this day-to-day life
- The kind of people you can’t bear to be around

Again…

More detail here = more motivation to make your biz work

————❖————
3/ Open up a path
————❖————

Here comes a truth bomb

You’re not at #1

And if you don’t make this biz work?

You’ll fall into #2

SO

If you wanna actually build the life you want?

How specifically will you go from #2 to #1?

- Who will you talk to
- How will you improve
- What skills will you learn
- What habits will you build
- How will you learn to think
- What actions will you take
- Who will you get help from
- What will you spend time on
- What knowledge will you learn

Whewwww that’s a lot

But it does not get more practical than that

Anyway…

That shit was all boring

So here’s the REALLY fun part:

—————————❖—————————
4/ Build the biz of your fucking dreams
—————————❖—————————

Now THAT is a killer title

Anyway here’s how:

1/ Build your business around the steps from #3

…

Yeah that’s it.

But thats not very clear,

So here’s some more detail:

If you want your biz to be the most exciting thing in your life

It has to be 100% aligned with your ideal life

which means?

You’ll use it to teach others how to go on the same journey as you:

- How to avoid your #1 enemy
- How to reach your paradise

And all the:

- Skills
- Ideas
- Habits
- Friends
- Actions
- Systems
- Improvements

They’ll need to do so,

Aligning your:

- ICP
- Service
- Content

With helping others on this journey as much as possible

Now I know this looks complex

And it is.

But after a couple weeks?

It becomes automatic

So for now? Just:

1. Chase your dream
2. And teach others how to achieve that same dream

Simples.

And if you wanted a reminder on the benefits of all this?

Here it is:

- Create your life’s work
- Become proud of your service
- Feel fulfilled by helping people
- Feel excited about sharing value
- Every task is fun cos it helps you to your vision

As well as:

- You talk about what you love
- So you gotta learn more about it
- And implement the new ideas so you don’t feel like a fraud

And make 5x more personal growth as a result

Sounds too good to be true?

Good.

You’ve finally grasped the power of an authentic brand.

That’s all

——————❖——————
And if you enjoyed, please:
——————❖——————

- Like
- Reply
- Follow

So I can tell my Mum I’m finally popular :)

[Emry @Emry_Genikis]

You feel unhappy because you think your life is 'missing' something.

Happiness comes when you realise life is always complete.

[Emry @Emry_Genikis]

@MarketingGideon that's the beauty f work-enjoyment Gideon

good stuff my dude

[Emry @Emry_Genikis]

How to make work easy:

- Pick a topic you love
- Build a business around it
- Make the rest of your life boring as f*ck

The secret to consistency?

Is having fun.

Stay real.

[Emry @Emry_Genikis]

@LloydETR systems are my future wife

[Emry @Emry_Genikis]

@CopyAndAbdullah YES Abdullah

[Emry @Emry_Genikis]

@itsmeivoo work becomes the most fun thing, so it becomes easy to do

[Emry @Emry_Genikis]

@JayKlayton dude i have no clue how this is related by I agree!

[Emry @Emry_Genikis]

@MrBelhomme i'm talkin about cutting dopamine

instant grat makes work 10x harder

[Emry @Emry_Genikis]

@theanthonywu it really is that simple Anthony

[Emry @Emry_Genikis]

@therealhakam dude burnout x5 around the corner

feels like ass

[Emry @Emry_Genikis]

@UrbanGibon I'm gonna add some to ur face

by punching it...

idk

ignore this

[Emry @Emry_Genikis]

@Vipul_K_writing perfect simplicity Vipul, good shit dude

[Emry @Emry_Genikis]

@MarketingGideon my pleasure Gideon :)

[Emry @Emry_Genikis]

Want to spend less time writing each day?

Copy me:

- Use an idea bank
- Limit editing time
- Write with no editing
- Write 1st thing in morning
- Be proud of imperfect posts
- Follow a weekly content plan
- Braindump ideas before writing

Spend 5 mins/day
Waste 1 hour/day

Your call

[Emry @Emry_Genikis]

@yashranax5 ooooo this is what i like to see Yash :)

[Emry @Emry_Genikis]

@DamonM31436277 oo gym in the morning would be killer Damon

[Emry @Emry_Genikis]

@IgorStencel yeah dude, i somehow be getting tired on the morning walk😭

[Emry @Emry_Genikis]

@davidlovejoyx these comments gotta be written by AI I swear David wth

[Emry @Emry_Genikis]

@TheWriteMarc Marc gets it

[Emry @Emry_Genikis]

@CopyAndAbdullah gyattDAYUM Abdullah

impressive dude

[Emry @Emry_Genikis]

@itsMattFoster shidddd you want the notion template Matt?