Lingling Kwong (@linglingsirilak)กับบทบาทสำคัญในการขับเคลื่อนกระแส @CalvinKlein บนเวที New York Fashion Week 2026 (#NYFW)
เมื่อการปรากฏตัวของศิลปินเชื่อมต่อแบรนด์ระดับโลกกับบทสนทนาบนโซเชียลมีเดีย
รายงานจาก Cision เรื่อง “What 59,000 Media and Social Mentions Tell Us About Fashion Month So Far” วิเคราะห์การกล่าวถึง New York Fashion Week 2026 ทั้งจากสื่อดั้งเดิมและโซเชียลมีเดีย โดยใช้ข้อมูลในช่วงวันที่ 3–15 กันยายน 2026
หนึ่งในข้อมูลสำคัญคือ New York Fashion Week มีการกล่าวถึงบนโซเชียลมีเดียมากกว่า 51,000 ครั้ง ขณะที่ประมาณ 18,000 ครั้ง เป็นการกล่าวถึงกลุ่มแบรนด์อเมริกัน 5 แบรนด์ที่ Cision นำมาวิเคราะห์
ภายในกลุ่มดังกล่าว #CalvinKlein มี Social Share of Voice มากกว่า 60% สะท้อนให้เห็นถึงระดับการมองเห็นของแบรนด์ในบทสนทนาบนโซเชียลมีเดียในช่วงเวลาที่ทำการเก็บข้อมูล
#LinglingKwong กับกระแสของ Calvin Klein
Cision ระบุว่า ความร่วมมือระหว่าง Calvin Klein และ Lingling Kwong เป็นปัจจัยสำคัญที่อยู่เบื้องหลังความโดดเด่นของ Calvin Klein บนโซเชียลมีเดีย
รายงานกล่าวถึง Lingling Kwong ในฐานะตัวแทนของแคมเปญ Calvin Klein Denim ในเอเชีย (APAC Face Of Calvin Klein)ละระบุว่าการปรากฏตัวของเธอในงาน New York Fashion Week ได้รับความสนใจบนโซเชียลมีเดีย และช่วยดึงความสนใจมายังแบรนด์
ข้อมูลนี้สะท้อนให้เห็นถึงบทบาทของการร่วมงานระหว่างแบรนด์ระดับโลกกับศิลปินที่มีฐานผู้ติดตามในเอเชีย โดยเฉพาะในช่วงเวลาที่แบรนด์ปรากฏตัวบนเวทีแฟชั่นระดับนานาชาติ
จาก New York Fashion Week สู่ตลาดเอเชีย
การปรากฏตัวของ Lingling Kwong ใน New York Fashion Week 2026 จึงไม่ได้มีความหมายเฉพาะในแง่ของการเข้าร่วมงานแฟชั่นเท่านั้น แต่ยังเกิดขึ้นควบคู่กับบทสนทนาเกี่ยวกับ Calvin Klein บนโซเชียลมีเดีย
สำหรับ Calvin Klein การมีตัวแทนที่สามารถเชื่อมโยงแบรนด์กับผู้ชมในเอเชีย ช่วยสร้างอีกหนึ่งช่องทางในการสื่อสารภาพลักษณ์ของแบรนด์สู่ผู้บริโภคในตลาดต่างประเทศ
ในมุมของ Media Monitoring ข้อมูลดังกล่าวยังแสดงให้เห็นว่า การประเมินการรับรู้ของแบรนด์ในยุคดิจิทัลจำเป็นต้องพิจารณาทั้งการรายงานข่าวจากสื่อและการสนทนาบนโซเชียลมีเดีย เนื่องจากแต่ละช่องทางสามารถสะท้อนความสนใจของผู้ชมในมิติที่แตกต่างกัน
#LinglingkwongxCalvinklein
New York Fashion Week 2026 จึงเป็นอีกหนึ่งช่วงเวลาที่เห็นความเชื่อมโยงระหว่าง Lingling Kwong และ Calvin Klein ผ่านทั้งแฟชั่นและ Social Media Conversation
ข้อมูลจาก CisionOne ระบุว่า Calvin Klein มี Social Share of Voice มากกว่า 60% ในกลุ่มแบรนด์ที่นำมาวิเคราะห์ พร้อมระบุถึงความร่วมมือกับ Lingling Kwong ว่าเป็นปัจจัยสำคัญที่ช่วยขับเคลื่อนความสนใจบนโซเชียลมีเดีย
ทั้งนี้ ตัวเลข 60% เป็น Share of Voice ของ Calvin Klein ในการวิเคราะห์ของ Cision ไม่ใช่สัดส่วนที่สามารถระบุว่าเกิดจาก Lingling Kwong เพียงคนเดียว แต่ข้อมูลดังกล่าวช่วยสะท้อนบริบทของบทบาทและการมองเห็นของ Lingling ในการสื่อสารของ Calvin Klein ช่วง New York Fashion Week 2026
ที่มา: Cision — What 59,000 Media and Social Mentions Tell Us About Fashion Month So Far
ช่วงเวลาข้อมูล: 3–15 กันยายน 2026
Methodology: CisionOne measurements cover New York Fashion Week mentions from online, print, magazine, TV, radio, and podcast media, and New York Fashion Week social media mentions from X, Facebook, YouTube, and Reddit. Data is from September 3–September 15, 2026.
Written by : Simon Reynolds
Senior Content Marketing Manager
CR. www.cision. com
https://t.co/7Y1NAf4Lmu
Ngày Ling xuất cảnh đúng là một ngày đầy biến cố luôn. Vậy mà kể lại mọi chuyện vẫn tỉnh bơ, còn hào hứng như đang kể chuyện vui nữa chứ. Đúng là Lingling lúc nào cũng mang năng lượng tích cực hết 🥰🥰🥰
🐶 Ling: Mình có chuyện muốn kể với mọi người. Hôm nay đúng là một ngày dài nhất từ trước đến giờ. Trời ơi, dài thật sự luôn. Cảm giác cứ như vừa bước nhầm chân ra khỏi phòng vậy đó. (Có người tin rằng như vậy sẽ gặp xui.)
Giờ Bangkok đang ngập đúng không? Hôm nay mình bận công việc quá nên không có thời gian đi cắt tóc. Mình còn nghĩ, “Giờ phải làm sao để đi cắt tóc đây?” Cuối cùng thì cũng tranh thủ cắt được tóc để trông chỉn chu hơn một chút.
Cắt tóc xong, mình quay về phòng thu dọn hành lý rồi mới rời đi. Mình không tìm được chuyên viên trang điểm nên đành tự makeup. Nhưng đúng lúc đó Bangkok lại ngập nặng, mình không thể đến được chỗ hẹn làm tóc ban đầu vì đường ngập quá nghiêm trọng. Thế là phải tìm một chiếc xe gầm cao hơn để đi đến chỗ makeup gần sân bay. Lúc đó thời gian thật sự rất gấp.
Đến nơi rồi thì… ôi! Mình lại không tìm thấy hộ chiếu. Hóa ra mình đã không mang theo hộ chiếu. Makeup xong, mình lại phải quay về phòng tìm hộ chiếu rồi lại chạy ra sân bay lần nữa.
May mà chiếc xe khá cao và không bị chết máy, vì trên đường mình thấy rất nhiều xe bị chết máy. Cuối cùng mình cũng đến được sân bay.
Hôm nay chuyến bay cũng bị chậm một chút vì thời tiết. Mình thấy có rất nhiều người không thể bay đi được. Hy vọng mọi người đều có thể về nhà an toàn nhé. Với những ai đang bị ảnh hưởng bởi lũ lụt, hy vọng mọi người và đồ đạc của mọi người đều được an toàn. ☹️
Bangkok đang ngập… ngập thật sự luôn. Buồn quá.
Thôi, mình tạm thời chạy trốn khỏi trận ngập này và bay sang Pháp trước đây. Hẹn gặp lại mọi người nhé. 🇫🇷
#LinglingKwong
#LingOrmDiorSummer27 #LingOrm
#Dior #DiorSummer27 #PFW
Lingling từ những ngày đầu vẫn luôn là một cô gái xinh đẹp, đầy năng lượng và rất chịu khó tự tay làm mọi thứ cho fan. 🥰
“Năm nay không có lịch ký tặng à? Vậy thì tự mình làm thôi. Lịch của mình thì mình tự ký, rồi mang đi tặng mọi người.” (Thấy thương Ling quá 🥹)
📍 Tại cửa hàng Kwong Chasiew (คองชาซิว) ở chợ Chatuchak, Lingling vừa ngồi ký từng cuốn lịch năm 2023, vừa tranh thủ giới thiệu quán nhà mình. 🗓️😂
Những điều nhỏ bé ngày ấy, giờ nhìn lại mới thấy thật đáng quý. Từ một cô gái tự tay chuẩn bị từng món quà cho fan, đến Lingling Kwong được rất nhiều người yêu mến hôm nay. 🤍✨️
#LinglingKwong #หลิงหลิงคอง
📖 Câu chuyện về việc ký lịch để phát tặng cho fanclub của Lingling 🗓️🤍
Lần này, hai chị em cùng nhau đến Chatuchak. Họ ghé cửa hàng “Kong Chasiew” để ký tên lên những cuốn lịch sẽ phát tặng cho fanclub. Ký xong, hai người vừa ôm chồng lịch vừa đi dạo quanh Chatuchak. Cả hai đều phải khệ nệ xách theo, mà thời tiết lúc đó lại nóng kinh khủng, mệt muốn xỉu. (Tiếng bà chị chỉ biết than thở một mình 😅)
Mình muốn kể rằng những cuốn lịch mang đến để phát cho fan, lần nào Lingling cũng tự mình bê nguyên cả thùng đi. (Thùng cũng khá nặng đó!) Sau đó, em ấy còn tự tay mở từng cuốn lịch ra và cẩn thận ký tên vào từng cuốn.
Mỗi khi có lịch mới, Lingling đều nói với chị Nan:
“Chị Nan ơi, đây là lịch để tặng fan nè. Có từng này cuốn đó!”
Khi chị Nan hỏi fan: “Có ai muốn lấy không?”, thật ra trong lòng chị ấy cũng thấp thỏm, sợ chẳng có ai muốn nhận. Bởi thời điểm đó, số fan đi theo Lingling vẫn chưa nhiều. Đăng bài trong cộng đồng fan cũng có lúc chẳng ai trả lời, thậm chí chẳng có ai đến gặp.
Chị Nan lúc ấy lo sẽ không có người nhận, nhưng khi hỏi thử thì hóa ra có rất nhiều người muốn lấy! 😭
Dù vậy, Lingling vẫn ký sẵn tất cả các cuốn còn lại, phòng khi sau này có thêm người muốn nhận.
Trong lúc ký, chị Nan đùa với Lingling:
“Cứ luyện ký tên trước đi nhé~ Sau này fan đông hơn nhiều thì phải ký cho thật đẹp đấy!”
Lingling cũng tự trêu mình rồi cười khúc khích:
“Không biết đến bao giờ fan mới đông thật đông nhỉ~?” 😅
Câu chuyện hậu trường về việc ký lịch năm đó đến đây là hết.
Bây giờ thì Lingling của chúng ta chắc đang bận tối mắt tối mũi vì phải ký tên cho lượng fan đổ về ngày càng đông rồi nhỉ? 😅🤍
#LinglingKwong #หลิงหลิงคอง
Cre TT: @ willaaaaaa77
📊 TỔNG LƯỢT XEM HASHTAG CHÍNH TRÊN WEIBO (TỶ LƯỢT) 🔥
• LingOrm: 20,8 tỷ lượt xem ✨️
• Lingling (solo): 3,4 tỷ lượt xem ✨️
📝 Ghi chú: Số liệu lượt xem hashtag trên Weibo được ghi nhận vào 30/09/2026. Đây là lượt xem do hệ thống Weibo tính, không phải số lượng người xem duy nhất. ⏱️ Các hashtag được tạo vào những thời điểm khác nhau nên thời gian tích lũy lượt xem cũng khác nhau.
#LingOrm #หลิงออม
#LinglingKwong #หลิงหลิงคอง
#OrmKornnaphat #ออมกรณ์นภัส
Cre IG: @.emilyreccs
🎉𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐓𝐨 𝐋𝐢𝐧𝐠𝐥𝐢𝐧𝐠 𝐊𝐰𝐨𝐧𝐠 𝐟𝐨𝐫 𝟓𝟎𝟎𝐊 𝐋𝐢𝐤𝐞𝐬 𝐨𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 💜
💕 อีกหนึ่งโมเมนต์จาก Day One in Paris ที่เต็มไปด้วยรอยยิ้ม ความอบอุ่น และความทรงจำดี ๆ ของพี่หลิงน้องออม วันนี้ได้เดินทางมาถึง 500,000 Likes แล้ววววววว
500K likes, countless hearts, and a memory made even more beautiful by JKRs’ love
#LingOrmDiorSummer27
#LinglingKwong #OrmKornnaphat
#LingOrm #Dior #DiorSummer27 #PFW