Simple ABC strategy for making sales
Attract —> Organic or paid traffic sources
Build —> Value impartation and sales funnels
Convert —> Closing and sales
One thing I have found out about the human mind is that it doesn't really know what is right or wrong. Its choice of right or wrong comes from the frame through which it sees what is happening.
This explains why people watch a movie and end up supporting the bad guys because the scriptwriter framed that actor in way that your mind accepts him.
The whole concept of framing and preframing is the dark arts of the human mind.
Someone who sacrifices for another and the beneficiary of the sacrifice can never see eye-to-eye unless the beneficiary bears the cost of a similar sacrifice.