Introducing our latest product, Touch!
Our self-serve, interactive content creation platform that enables the quick and easy creation of premium fan engagement experiences via automated data feeds. (1/3)
#sportscontent#fanengagement#fanexperience#interactivecontent
Moving forward, we look to create even more unrivalled digital engagement solutions that help sports organisations to grow and monetise their fan base!
To see more, go to our website - https://t.co/I8xS9vHXj9
#digital#revenue#growth#fanengagement#saas#interactivecontent
96% CONVERSION RATE 📈
70% ENGAGEMENT RATE 📈
These are the figures we saw throughout the 2021/22 season on our SaaS platform Touch, with our current clients benefiting greatly from the increased engagement and data capture opportunities its portfolio of widgets create.
Our Starting XI Predictor widget, powered by Touch, is a pre-match engagement that tasks fans with predicting the starting 11 players from one of the two teams in a given fixture.
Those that successfully predict at least 8 of the 11 will be entered into a free prize draw!
This interactive fan experience can be combined with the club's official team sheet release, helping to increase engagement with this content and allowing fans to share their scores on social media.
What should be the role of tech in supporting fan engagement innovation?
Rupert Pratt and EngageCraft were invited by the Department for International Trade to chair a prestigious panel discussion exploring innovation in fan engagement during the Birmingham Commonwealth Games.
This simple experience provides a quick and easy campaign that gives fans a platform to have their say, displaying live results so voters can see who the majority have chosen. This is such an easy way to increase levels of engagement and conversation within a fanbase post match.
EngageCraft appoints Rupert Pratt as global Sales and Marketing Director to drive the next phase of growth for the international fan engagement business.
“Rupert is a sport industry leader with a reputation for innovation and driving commercial growth. I am convinced that his deep expertise across sponsorship and digital will be of great benefit to EngageCraft in this very important next phase for the business.”