Erica

she/her #PronounsMatter — comms student/nonprofit professional. Eternal lover of libraries. ⚠️Personal account. For truth and access! #CantStopWontStop

[Erica @EngageWithE]

Do you love what you do, #medlibs? Then show it, and show it brightly. You never know...you might be the person that inspires someone else to explore the wonderful world of librarianship. #mlanet18 #librarygeek #notetoself

[Erica @EngageWithE]

@ZelenskyyUa @POTUS Please don’t kowtow to those bullies. Their behavior was disgraceful and embarrassing; you showed them what class and diplomacy look like. I stand with Ukraine. 🇺🇸🇺🇦 ✊🏾

[Erica @EngageWithE]

Based on that, one takeaway I would suggest is that crisis communications benefit from a message strong in empathy, which helps to humanize the message.

[Erica @EngageWithE]

@MeganJantos As Mayor Scott notes in his statement, the collapse of the Key Bridge in Baltimore forever altered the lives of six families. This statement constructs the identity anchor of a community unified in not just grief but in recovery.

[Brandon M. Scott @MayorBMScott]

My statement on the recovery of the sixth victim of the Key Bridge Collapse. Our hearts and prayers continue to be with the families during this difficult time.

[Erica @EngageWithE]

What I love about this statement is that it is both genuine and full of empathy. Through word choice, it does a solid job of not just offering support but also refocusing the goal of the recovery process without taking away from the sobering reason for the statement.

[Erica @EngageWithE]

@MeganJantos As a newly-minted parent, I remember saying, "I'll never [insert thing here]." The ad's use of the relatable nature of these other experiences to make the point that this "can" happen makes it powerful and effective.

[Erica @EngageWithE]

@MeganJantos NHTSA's "Never Happens - Forgotten" video transforms a familiar part of the new parent experience into the backdrop against which, in a distracted moment, a horrible tragedy can occur. https://t.co/tsMI9RH4mQ

[George Takei @GeorgeTakei]

Well if “Democracy Dies in Darkness” we sure know who switched off the lights.

[Erica @EngageWithE]

@jonostrower To say one caused the other ignores the complexity behind the decision to delay such a large project. I've read stories that have treated the two as a cause-effect; is there a place for the story of the strike against the backdrop of the 777x delay, or vice versa?

[Erica @EngageWithE]

@MeganJantos https://t.co/uyiwgXKZXg

[Erica @EngageWithE]

@MeganJantos Ticketmaster's statement utilizes Coombs' rebuilding strategy by apologizing. The fact that they did not limit their apology to people trying to purchase tickets indicates an understanding of the potential for high reputational damage in the eyes of multiple publics.

[Ticketmaster @Ticketmaster]

We want to apologize to Taylor and all of her fans - especially those who had a terrible experience trying to purchase tickets. We feel we owe it to everyone to share some information to help explain what happened: https://t.co/1Gn4kRIvq8

[Erica @EngageWithE]

This post effectively emphasized that CrowdStrike was working on the problem and was committed to frequent communication through the portal set up to deliver information to the public. For me, someone who was only minorly affected by the outage, my response is literally🤷‍♀️

[Erica @EngageWithE]

@MeganJantos, I was thankful not to have been seriously affected by the CrowdStrike outage, though a family member worked a lot of overtime the days afterward. That said, the post itself evokes a feeling of indifferent acceptance.

[George Kurtz @George_Kurtz]

Today was not a security or cyber incident. Our customers remain fully protected.

We understand the gravity of the situation and are deeply sorry for the inconvenience and disruption. We are working with all impacted customers to ensure that systems are back up and they can deliver the services their customers are counting on.

As noted earlier, the issue has been identified and a fix has been deployed. There was an issue with a Falcon content update for Windows Hosts.

For the latest information that we will continuously update, please refer to the CrowdStrike website (https://t.co/oTrsi3fNPb), my posts on LinkedIn, and my posts on X.  I will continue to provide updates to our community and the industry as they become available.

[Erica @EngageWithE]

@MeganJantos Between the inconspicuous nature of the warning and the lukewarm nature of the "be careful" message, I think the effectiveness is low.

[Erica @EngageWithE]

A class assignment has me posting a warning or disclosure from my life here in X. I’m somewhat embarrassed to admit that it took a week of me starting my car, sometimes multiple times a day, to notice this one. 😳 @MeganJantos

[Erica @EngageWithE]

So, perhaps I need not be embarrassed. The warning could easily be labeled “disclaimer” with the same behavioral effect.

[Erica @EngageWithE]

Is the warning meant to discourage me from using the ICE while the car is moving? Because it doesn’t. GA has a hands-free law, and so I don’t touch my cell phone. But I sure do tap playlists, input directions, and whatever else CarPlay will let me do.

[Erica @EngageWithE]

What is the warning really meant to accomplish? Yes, distracted driving is dangerous and can lead to death. For sure, pay attention to the road. I am struggling to come up with a reason for the warning, other than liability. It could disappear tomorrow and I wouldn’t miss it.

[Erica @EngageWithE]

In my defense, I’m usually not looking at the ICE screen when I start the car, I’m looking at the dash. The last time I stared at that screen was after it was installed. Inherent in that sentiment is a statement about its effectiveness.