Let's Re-Introduce Boost
A smart, easy and efficient way for creators, publishers, and small businesses to grow their audience and expand reach in just a few simple steps.
Choose your audience. Select your locations. Hit Boost. Watch your content take off. 🚀
The migration in numbers:
- Team of 16 engineers worked over 6 weeks.
- We reduced our footprint from 6M CPU cores, to just 10k cores.
- We are now using the same Grok-based transformer models that power your home timeline.
- Eliminated 15 years of tech debt - replaced 1M LOC of Scala with just 50k LOC of Rust and Python
The Ads @Engineering team has delivered an incredible New Ads Manager and Ads experience, truly crushing it on all fronts 🔥
The new ads platform is thoughtfully designed for both advertisers and users, making it effortless to create, launch, and promote high-performing ads
X Activity API Official Release + New Console Updates!
Monitor the situation with XAA: live event subscriptions for activity that happens on the X platform including profile changes, spaces updates, XChat DMs, & more.
https://t.co/TS0C6zRs2L
The most powerful distribution channel in the world is Timeline. And today we're launching a new way to take full advantage of it to monetize your content.
Introducing Exclusive Threads
Here's an Exclusive Thread on why it's the best way to build a content business on the Internet 👇
For the past few months, we’ve been quietly building a standalone X Chat app for iOS.
Today we’re opening it to the first 1,000 users on TestFlight.
Use it. Break it. We want your feedback.
Screenshot → ✓ → “Share Beta Feedback…”
https://t.co/x45kk97r2H
Officially launching X API Pay-Per-Use
The core of X developers are indie builders, early stage products, startups, and hobbyists
It’s time to open up our X API ecosystem and instill a new wave of next generation X apps
We’re so back. https://t.co/FS66GuIYJD
Understanding requires imagining. Grok Imagine lets you bring what’s in your brain to life, and now it’s available via the world’s fastest, and most powerful video API: https://t.co/tqQwQVgCEI
Try it out and let your Imagination run wild.
Over the last few months, we scoured the world for the top posters in every niche & country
We've compiled them into a new tool called Starterpacks: to help new users find the best accounts—big or small—for their interests
⬇️ Reply below with a topic you're most interested in
We'll be rolling out to everyone in the coming weeks.
We will make the new 𝕏 algorithm, including all code used to determine what organic and advertising posts are recommended to users, open source in 7 days.
This will be repeated every 4 weeks, with comprehensive developer notes, to help you understand what changed.