Last Sunday, I was featured on @VishalBhargava5’s The Tenant Show. I talked about community-driven bulk-buying experiment; many people wanted to know how we successfully executed it.
So without wasting much of your time, here is our journey from the idea to execution. I will list down some of the key points:
This is what you need:
👉Create a WhatsApp group (I would recommend creating a community on WhatsApp, create a few groups in the community for members to interact)
👉Arrange get-togethers so members can meet each other, and know each other. That's how trust is built.
👉To start any such event, it's important to gain the trust of members and ensure they understand that, you are not doing it for personal gains and it's for the larger good.
👉Form a core team of 5-6 members with a good mixture of professions, in case of home appliance-related bulk buy, I recommend 1-2 Architects / interior designers as part of the core team. Someone close to the field of "bulk buy" products should be in the core team.
👉You will have to create exciting WhatsApp messages with regular updates to create momentum
👉Keep sharing photos of meetings with brands and share with members. Don't do any work in the background quietly, let everyone know the progress, take their input etc...
👉Create professional-looking promotional materials (Invites, Banners, standees etc..)
👉Use technology wherever possible and think about how you can minimise operational headache and reduce time taken in decision-making.
👉Do not approach the dealers first, talk to the brand's project teams directly. Dealers buy at the rates given by distributors, we should go top of the ladder instead of climbing up from the bottom.
👉Don't get into items that do not have fixed MRP. This will drain you out.
You can read the whole detailed article with our event videos, screenshots, template of the forms etc... here:
https://t.co/tu4D1UGpJA