💧 Join us next week for an AIA-approved webinar on designing water-resilient buildings.
Earn 1 LU/HSW while learning how onsite water recycling can reduce potable water demand, lower operating costs, support LEED goals, and strengthen long-term water resilience through real-world case studies.
📅 Date: Thursday, August 13
🕛 Time: 12:00 PM PT
🎤 Presenters: Eric Hough, Chief Commercial Officer & Sunni Wissmer, Director of Business Development at Epic Cleantec
Reserve your spot today:
https://t.co/8e2FSzPP6S
💧 Hawaiʻi is surrounded by water, yet freshwater is becoming one of its most vulnerable resources.
Declining rainfall, aging infrastructure, groundwater challenges, and growing demand are reshaping how the islands think about water. As these pressures continue to mount, water reuse is becoming an increasingly important part of Hawaiʻi’s long-term resilience.
In our latest blog, we explore why water recycling is gaining momentum across the state.
📥 + Download our case study to learn how Kuilei Place and Ālia became Hawaiʻi’s first permitted onsite greywater reuse systems.
Read more: https://t.co/IaRuLfBLan
As water costs rise and climate uncertainty grows, building resilience means looking beyond traditional water supplies.
Alternative water sources like rainwater and HVAC condensate can help reduce potable water demand, lower operational risk, and strengthen long-term building performance.
Learn why forward-thinking building owners are beginning to view water as a strategic asset, not just another utility.
Read the full @BuildingsMedia article featuring insights from Epic Cleantec's Eric Hough here: https://t.co/Xq2zxtpx5u
🏆 We’re excited to share that Epic Cleantec’s Co-Founder & CEO Aaron Tartakovsky has been recognized as one of @SevenFiftyDaily’s 2026 Drinks Innovators for helping redefine what’s possible in the beverage industry through water reuse.
“We never set out to become a beer company. We set out to change the conversation around water reuse. Sometimes the best way to shift perceptions isn’t with another white paper, it’s with a great beer.”
Thank you to SevenFifty Daily for highlighting innovators pushing the beverage industry forward. Here’s to proving that sustainability and great beer can go hand in hand. 🍻💧
https://t.co/R4TytTwW2R
🍻 Our goal was never just to make beer. It was to change perceptions around water reuse.
Our recycled water beers, Shower Hour IPA and Laundry Club Kölsch, were created to demonstrate something simple: water should be judged by its quality, not by its history.
The results have exceeded our expectations. Since launching last fall, we've sold more than 23,000 cans, expanded into more than 100 retail locations, and even outsold some of the world's biggest beer brands at major events.
It's proof that when people experience recycled water firsthand, perceptions can change.
A big thank you to @Inc Magazine for telling the story of how one small beer is helping build confidence in a much bigger idea.
🔗 Read the full story: https://t.co/xarpgX7l3a
The world’s biggest sporting event also has a massive water footprint. ⚽
From irrigation to restrooms, cooling systems, and concessions, stadiums depend on large volumes of water to operate. As many 2026 World Cup host cities already face water stress, understanding how we use and reuse water has never been more important.
💧 Learn more about stadium water usage:
https://t.co/pTEp7j1bRm
💧 Looking to better understand non-potable water reuse in Texas?
The @WateReuseAssoci has recently published a new guide covering everything from Type I and Type II reuse to treatment requirements, permitting, funding, and public outreach.
We’re especially proud that Epic Cleantec’s COO, Megan Thomas, contributed to the guide through her work with the Water Environment Association of Texas (WEAT) Water Reuse Committee. Her expertise helped shape this valuable resource, supporting the advancement of water reuse projects across Texas.
📘 Download it here: https://t.co/aghCyHWf3H
🌧️ Rain is more than just weather, it’s an opportunity.
By capturing and reusing rainwater and stormwater for non-potable applications like irrigation, toilet flushing, and cooling, buildings can reduce water demand, lower operating costs, and strengthen resilience against drought and infrastructure challenges.
Cities across the U.S. are already encouraging or requiring rainwater harvesting as part of their water conservation and stormwater management strategies, recognizing its role in creating more sustainable, climate-resilient communities.
Read more: https://t.co/Xt9F81tyLD
As AI accelerates, so do questions about its impact on our water and energy systems.
Last week, Epic Cleantec's CEO & Co-Founder, Aaron Tartakovsky, joined Sean Elsbernd (SPUR), Chris Lander (XFRA/SPAN), and Jon Meyer (CAPTRUST) for a thoughtful discussion on one of the biggest infrastructure conversations of our time: How can we support the rapid growth of AI while building a more resilient future?
One message stood out throughout the discussion: innovation and sustainability don't have to be at odds.
While AI data centers will place new demands on water and power infrastructure, they also present an opportunity to rethink how we manage our resources. From water reuse and cooling strategies to grid modernization and distributed energy, the technologies needed to support this next generation of infrastructure are already being developed today.
🔗 Read @SFGATE's coverage here: https://t.co/NZ1gViuIt5
Across the U.S. utilities are moving beyond traditional annual adjustments and adopting multi-year rate escalation plans, committing property owners to compounding water and sewer cost increases for the next 4–10+ years.
📈 Los Angeles: ~106% increase (2024–2028)
📈 Honolulu: ~115% increase (2026–2035)
📈 Seattle: ~32% increase (2025–2030)
📈 Chicago: 30% increase (2024–2029)
Aging infrastructure, regulatory requirements, climate resilience investments, and decades of deferred maintenance are driving structural changes that will permanently raise the cost of water and sewer service.
Read more on our blog: https://t.co/Qaum4oJyUX
👏 We’re celebrating a June work anniversary at Epic Cleantec! Please join us in congratulating Noni Weigand, Senior Brand Marketing Manager, on 3 years with the Epic team.
Your creativity, eye for detail, and team spirit have helped shape and elevate the Epic brand in countless ways. We’re so proud to celebrate this milestone with you!
📣 We’re Hiring: Director of Revenue Marketing
Epic Cleantec is reimagining how buildings manage water. From cutting-edge onsite water recycling systems to recycled water beer, we're building a future where water reuse is the norm, not the exception.
We're looking for a Director of Revenue Marketing to help drive the next phase of our growth by building and scaling programs that generate awareness, engagement, and revenue.
🔹 7+ years of B2B marketing experience, including ownership of revenue or demand generation programs.
🔹 Proven success building ABM strategies that drive measurable pipeline growth.
🔹 Expertise with HubSpot, marketing analytics, attribution, and modern GTM systems.
🔹 Strong analytical mindset with experience scaling processes, reporting, and cross-functional initiatives.
If you're passionate about sustainability, growth marketing, and creating measurable impact, here's why Epic is the place for you:
🌟 Inc. Best Workplaces (2024 + 2025 + 2026)
🏆 Fast Company’s #1 Most Innovative Small Company (2023)
📰 TIME Best Inventions (2x!)
👉 Learn more or apply here: https://t.co/ERUdXX8VVI
We are excited to welcome Evans Townsend to the Epic team as our new Senior Project Manager!
With over a decade of experience in water and wastewater, Evans has worked across the municipal and water reuse sectors as both an engineering consultant and constructor. Known for his technical expertise, he has successfully guided complex projects while building strong partnerships with clients. His passion for water and leadership make him a great addition to the Epic team.
Please join us in giving Evans a warm welcome! 💧
8 of the 11 U.S. @FIFAcom World Cup 2026 host venues face severe water stress.
As millions of fans prepare to watch the world’s biggest sporting event, many host cities are grappling with a growing challenge off the field: water scarcity.
From prolonged droughts to increasing demand and aging infrastructure, water stress is becoming a defining issue for cities around the world. The good news? Innovative solutions like onsite water recycling can help communities reduce pressure on local water supplies while building long-term resilience.
In our latest blog, we take a closer look at the host cities facing water challenges and what they can teach us about the future of water management: https://t.co/MAC0oGDiYZ
San Diego's water story is changing.
After decades of investment in water reuse, desalination, and storage, the region now has enough water supply to sell water beyond its borders.
But more water doesn't automatically mean lower costs. Utilities still need to fund major infrastructure investments, and ratepayers are seeing the impact. Sewer rates alone are projected to increase 62% over the next three years.
For building owners, that creates a clear opportunity. Onsite water recycling reduces both water demand and sewer discharge, helping lower utility costs while improving resilience.
🔗 @WSJ: https://t.co/ZCKOpDJiyq
As AI continues to reshape industries around the world, it’s also driving important conversations about the future of our water and energy infrastructure.
Join Epic’s CEO & Co-Founder Aaron Tartakovsky at @SPUR_Urbanist’s in-person forum, Aligning AI Data Centers with Sustainable Solutions for Grid Efficiency, where industry leaders will explore how innovative technologies can help meet growing AI demand.
🔹 Aaron Tartakovsky — CEO & Co-Founder, Epic Cleantec
🔹 Chris Lander — Vice President of XFRA, SPAN
🔹 Sean Elsbernd — President & CEO, SPUR (Co-Moderator)
🔹 Jon Meyer — Chief Technology Officer, CAPTRUST (Co-Moderator)
📅 June 24, 2026 | 12:30-2 PM
📍 SPUR Urban Center, San Francisco
Learn more and register: https://t.co/gCsAkvzcN9
💧 What does it take to scale onsite water reuse safely and effectively?
In Part 2 of @phcppros' series on implementing onsite water reuse, Daniel Cole explores the Fifteen Fifty high-rise in San Francisco, home to the city's first onsite greywater treatment system, operated by Epic Cleantec.
The article highlights how projects like Fifteen Fifty are helping shape the future of decentralized water infrastructure and advancing national standards for water reuse.
🔗 Read the full article: https://t.co/yCA2FBh38e
📣 Epic’s Co-founder & CEO Aaron Tartakovsky will be speaking at MECHTalk next week alongside an incredible lineup of leaders advancing sustainable building operations.
This conference, hosted by DMG North in partnership with ProspectSV and Ambient, moves beyond the "why" of decarbonization and dives straight into the "how," offering actionable insights.
📍 Exploratorium, Pier 15 | San Francisco
📅 June 11, 2026 | 8:30 AM – 1:00 PM
🎓 Earn 3hr ZNCD MCE credits
➡️ Register here: https://t.co/vhVdZpC28g
🏆 Epic Cleantec is honored to be named an @Inc Best Workplace for the third consecutive year, a recognition that reflects the incredible people behind everything we do.
To celebrate, we asked employees one simple question: how would you describe the Epic Cleantec team in one word? 💬
Last week, the Epic team made a splash at the 25th Annual California Green Building Conference hosted by @USGBCCalifornia!
A few highlights from the day:
🔹 Our Co-Founder and CEO, Aaron Tartakovsky, joined an incredible water innovation panel alongside industry leaders Newsha Ajami, Kristen DiStefano, and Peter Fiske
🔹 Connected with attendees at the Epic booth to talk about the future of onsite water reuse
🔹 Attended the Civic Leadership & Product Awards ceremony celebrating sustainability leadership across California. We were honored to receive the Ripple Effect Award for our recycled water beer!
A special thank you to USGBC-CA for bringing together such an inspiring community driving sustainable change across the built environment.