WBJ 40 Under Forty: Erjon Metohu grew @EriDesign from a one-person operation in his father’s auto body shop office to a team of 18 professionals, serving businesses in Greater Worcester.
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The Digital Divide: Understanding the Importance of Accessibility in Web Design
Many thanks to @EriDesign! I am grateful to work with such an awesome team on these thought pieces.
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Marketing is both a science and art, so collaborating – rather than competing with – artificial intelligence may help us to automate and scale our efforts to engage with prospective students. 4 Reasons to Share the Stage with AI in Higher Ed Marketing.
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In our final blog for 2022, VP Raffi DerSimonian shares seven key moments that made this year one to remember. We look forward to a new year anchored in gratitude and hope!
#agencynews#higheredagency#newyear
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Starting July 1st, 2023, Google will stop data gathering and reporting for Universal Analytics. Is your organization ready for GA4? Our team of experts offers implementation, training & support for your team, ensuring a smooth transition.
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#googleanalytics
Our team is honored to have received a silver medal for our work on the Worcester State University website as part of the 18th Annual Davey Awards hosted by the Academy of Interactive & Visual Arts.
#highereducation#higheredmarketing#WebsiteDesign
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If Gandhi were the Sr. VP of Marketing & Communications, he might have offered this guidance for ascribing value to effective Higher Ed website design.
#HigherEd#higheredweb#higheredmarketing#eduweb
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Most ecommerce shoppers abandon their carts due to negative experiences during the checkout process or overall buying journey. Optimize your checkout experiences with these digital strategies https://t.co/BpWOiCv9n5
Covid-19 caused the digital healthcare industry to grow. However, the lack of trust and confidence was a barrier to that growth https://t.co/h0K24XE3Ud
Higher education websites are in a unique position where they not only need to remain competitive but also need to keep up with the increasing consumer expectations for user experience https://t.co/X9hCXPdk2k
Does the term “prospective students” seem too broad? That’s because “prospects” only account for a portion of students in the admissions funnel https://t.co/FqRJ8T5WOM
DID YOU KNOW?! 2 out of 3 people claim they would rather read beautifully designed content rather than something that is plainly stated? (Source: Red Web Design)
Back in October, Google announced it was releasing Google Analytics 4, a new more intelligent version of Google Analytics. So what is different? What does this mean for your #marketingstrategies? This blog is your essential guide to Google Analytics 4 https://t.co/nWVe1qOj9F
We realize the importance of portraying trust and credibility within a digital space. We encourage our clients to have customer testimonials on their sites. Testimonials don't always have to be custom developed. Many theme builders offer testimonial components you can utilize!