Eric SanInocencio

Director of Marketing at @GAcademyLeague. Before that at @amazon, @theacc, @HoustonTexans, @SEC + @GulfSouth. @Montevallo baseball player a long time ago.

[Eric SanInocencio @EricSan]

Big honor to be featured by my hometown station and @tylerwhitetv! Even though I graduated from a small town, I have been fortunate enough to achieve some big things.

Never let your situation determine the size of your dreams!

https://t.co/LW6hyzfw2h

[Eric SanInocencio @EricSan]

Our job is to capture those moments, amplify them, and make them accessible to the communities that care about them most. Huge credit to our leadership, clubs, coaches, athletes, and parents for trusting us to help tell those stories. Six months down. We're just getting started!

[Eric SanInocencio @EricSan]

Six months ago, the Girls Academy didn't have a dedicated in-house marketing team.

Today, we have a Digital Video Manager, Social Media Manager, and a new Creative Manager all working together to tell the stories of the athletes, clubs, and coaches that make this league special.

[Eric SanInocencio @EricSan]

What I'm most proud of isn't any individual metric. It's that we've built a foundation.

Our strategy has been centered around a simple belief: The best stories in youth sports (all sports really) belong to the athletes.

[Deric SanInocencio @dericsansan]

Opposite field triple in Championship game of this weekend's 16U tournament!

[Deric SanInocencio @dericsansan]

First home run of the summer

[Eric SanInocencio @EricSan]

Protect @DanhausenAD at all costs

#KnicksIn5

[Eric SanInocencio @EricSan]

@ThirdWardScribe That was my son’s voice! He doesn’t sound like that anymore 🤣

[Eric SanInocencio @EricSan]

@WickedCoy @Hovston_20 @HoustonTexans It really was!

[Eric SanInocencio @EricSan]

In honor of the NFL Schedule Release yesterday, I wanted to share my favorite of the videos our team did when I was leading the @HoustonTexans digital team.

This 2018 "Backyard Football" parody video took 3 months to create, and was a true collaboration.

We actually debated..

[Eric SanInocencio @EricSan]

@filthyso @HoustonTexans My NFL days are long behind me. Those were fun times though!

[Eric SanInocencio @EricSan]

@filthyso @HoustonTexans Thanks. We had such a fun time with those.

[Eric SanInocencio @EricSan]

@nickcicero @HoustonTexans It's one of my favorite content pieces from my time there. This and Coach Keraun were such fun pieces to do.

[Eric SanInocencio @EricSan]

@AngryNateFTW @HoustonTexans Was fun to see it come to life. We also purposely held the release of it until 7:30, just to not be in the flood of the feed. Gave it more traction!

[Eric SanInocencio @EricSan]

Overall, there must have been 20 drafts before it went out.

NFL teams only have the home and away games early, so you have to put in placeholders until you get the actual schedule (usually the morning of the release), so those last few hours are hectic and stressful!

Enjoy!

[Eric SanInocencio @EricSan]

Along with something that connected to either their team (Cam Wake and the dolphin noises still makes me laugh) or to our fanbase (Von Miller with the A&M callout).

Then our kids got involved, recording the lines that would end up in the video, to give it a childlike feel

[Eric SanInocencio @EricSan]

@geoffschwartz Small groups, lots of reps. I started at little league, now that same group is a 12U A team. Enjoy the ride and teach them that the best teams do it together!

[Eric SanInocencio @EricSan]

One of the first times I was asked to be a keynote speaker.

I don’t do that often anymore, but I leave it there to remind myself I’m capable of doing that.