Erick Loli

Learning sales, business, and communication in public.

Sharing what the process teaches me.

🌱

[Erick Loli @ErickLoliB]

Some people make money with 100 followers.
Others make nothing with 100k.

That gap isn’t audience.
It’s clarity.

I analyze every word, every concept, and every idea until your brand becomes clear, coherent, and strategically aligned.

After observing profiles at different stages, the same pattern keeps appearing:

Most accounts cannot clearly state
– what they promise
– who it’s for
– why they’re doing it in the first place

In a short-attention environment, that confusion kills growth.

Right now I’m offering a free profile diagnosis.

I’ll go through your profile and show you exactly where your brand is leaking attention and blocking revenue.

DM me “Diagnosis”

[Erick Loli @ErickLoliB]

At 23, I moved alone from Peru to Canada.

For the last 1.5 years, I worked in pest control and saved as much as I could so I could quit and try to build something of my own.

I tried different ideas.

Some worked.

Most didn’t.

But through all of it, one thing became obvious:

Sales changes everything.

Especially when you’re doing it in your second language.

For a long time, I saw jobs as something you take because you need money.

Now I see it differently.

The right company can be paid training.

A place to learn faster, work with people better than me, build relationships, and develop skills that compound for years.

So I’m giving myself 60 days to find a sales role I actually believe in.

Not just any job.

A company where I can grow, contribute, and become much better.

I’ll document the process as I go.

How I rebuild my LinkedIn, reach out to recruiters, prepare for interviews, structure my days, handle rejection, and learn from every conversation.

So far, I’ve landed 4 interviews in 2 weeks.

Let’s see where this goes.

[Erick Loli @ErickLoliB]

When I moved to Canada, I thought finding a job would come down to having a perfect resume.

I was wrong.

Looking back, many of the opportunities I've had started with a conversation that almost never happened. What I now understand is that opportunities rarely arrive fully formed. More often, one conversation leads to another, and eventually to something you couldn't have predicted from the start.

I wrote more about this idea in my latest newsletter. If you're interested, let me know and I'll send it over.

[Erick Loli @ErickLoliB]

Most people think opportunities are found.

A lot of them are created.

You ask a question.

Someone introduces you to another person.

That conversation leads somewhere unexpected.

And suddenly you’re standing in front of an opportunity that didn’t exist a week earlier.

That’s why asking matters.

Not because every question changes your life.

Because you never know which question starts the chain.

[Erick Loli @ErickLoliB]

A lot of people hear “no” before they ever ask.

Not from the other person.

From their own assumptions.

So they never ask.

And nothing changes.

Before you decide what the answer will be, ask.

You might be surprised how many opportunities are hiding behind a question.

[Erick Loli @ErickLoliB]

A yes can get you the opportunity, the introduction, the experience, the job, the relationship, or the deal you would not have had otherwise.

[Erick Loli @ErickLoliB]

Closing skills matter.

But if you have not had enough real conversations yet, most sales advice will go over your head.

Volume comes first.

You need enough reps to stop overthinking every sentence, every pause, and every reaction.

That is what gives you feedback.

And feedback is what turns sales skill from theory into something you can actually use.

[Erick Loli @ErickLoliB]

Had a great call with Eduardo Abad, a fitness coach with over 100K followers on TikTok.

We talked about how social media is becoming a bigger part of business growth, and how AI can support the process after someone shows interest.

The focus was:

What happens after a lead comes in? We mapped where people were coming from, where they were dropping off, and how to guide the right prospects toward a 1:1 call.

From there, we built a follow-up process to keep interested people engaged and filter out those who are not ready yet.

Over the last couple of weeks, the booking flow has become cleaner, giving Eduardo more time to focus on the conversations that matter most.

[Erick Loli @ErickLoliB]

The more you learn too early, the heavier simple actions start to feel.

At first, sales looks simple.

Talk to people. Understand the problem. Make an offer. Follow up.

Then you start learning.

Now the call is no longer just a call.

The opener has to be right. The pause has to be right. The question has to be right. The tone has to be right.

So instead of making the call, you keep improving everything around the call.

That's how useful information turns into hesitation.

Instead of listening to the customer, you're thinking about the script.

Instead of noticing the objection, you're thinking about the framework.

Instead of making the offer, you're wondering if the timing is right.

You become informed. But stiff.

That's why learning only helps when reality asks for it.

You act. You get feedback. Then you learn what's actually needed.

Everything else is just delay with a smarter look

[Erick Loli @ErickLoliB]

I was hiding inside useful work.

That is the dangerous part.

I started my business and thought I needed to understand AI better. Then I needed better prompts. Then maybe I could build an app. Then I needed content so people could actually find it.

None of those were stupid moves.

That is why the trap is hard to detect.

Everything felt useful.

But while I was learning all of that, the business still needed the same thing:

More conversations.
More offers.
More proof from the real world.

I knew more, but I still did not have the answer to the only question that mattered:

Can this thing make money or not?

That is the trap.

You can become highly informed and still avoid the one thing that would tell you the truth.

[Erick Loli @ErickLoliB]

At some point, another video will not help. You already know enough to start badly. That is the part most people avoid. They keep learning because learning feels safe. Starting gives you feedback, and feedback can be uncomfortable. It tells you if your offer is weak, if your message is unclear, or if nobody actually cares yet. That is why people hide in information. Not because they are stupid, but because testing what you know forces reality to answer.

[Erick Loli @ErickLoliB]

@nancylasocki If customers knew “dead ants = it’s working,” those follow-up calls would drop fast.

[Erick Loli @ErickLoliB]

Discipline gets harder when the goal has no real meaning.

[Erick Loli @ErickLoliB]

Avoidance does not always look lazy.

Sometimes it looks productive.

You spend the day learning, researching, organizing, improving the system, and convincing yourself you are getting closer.

And some of it is useful.

That is what makes it dangerous.

You are not doing nothing.

You are doing everything except the work that would force a real answer.

It does not feel like avoidance.

It feels like progress.

[Erick Loli @ErickLoliB]

Working hard is easy to admire and hard to question.
That's why it traps so many people.
They stay busy. Stay tired. Stay in motion.
And never stop to ask the only thing that matters:
Is any of this actually moving me forward?
That's how someone grinds for years and still ends up in the same place.
Not because they did nothing.
Because they got addicted to effort that never had to prove itself.

[Erick Loli @ErickLoliB]

@TheGeoMethod Me too, and something I fall into that trap as well without even realizing it

[Erick Loli @ErickLoliB]

A lot of smart people stay stuck because they keep adding more before trying what they already know.

They learn sales, then suddenly they need scripts, objections, tone, timing, and psychology.

It never stops.

The problem is not learning too much.

It is learning so fast that you never actually test anything.

And when your head is too full, the simple work starts feeling complicated.

Every decision has ten other decisions hiding behind it.

More knowledge does not always create better results.

it just gives you more reasons not to move.

[Erick Loli @ErickLoliB]

If results are slow, most people don’t face reality.

They hide in new skills, new tools, and new trends until “learning” becomes the reason they never move.

[Erick Loli @ErickLoliB]

I’m realizing that a lot of what I called “working on the business” was just me staying busy enough to avoid the uncomfortable parts.

[Erick Loli @ErickLoliB]

Most people don't fail because they do nothing.

They fail because they stay busy doing things that feel like work.

Taking courses. Learning new tools. Cleaning up the calendar. Building systems nobody asked for.

All of it feels productive. None of it pays you.

Talking to prospects pays you. Making offers pays you. Following up on the person who went quiet pays you. Fixing the offer because three people said the same objection pays you.

That's the trap.

You can feel like you're working hard for months and never once do the thing that actually moves money.

[Erick Loli @ErickLoliB]

For anyone who keeps trying to get more leads, but still feels like money is leaking somewhere in the business.

https://t.co/uPpjZ5QQo7