Erin Hoyer

West Virginia University

[Erin Hoyer @ErinDHoyer]

@LaurelAynne @Capitaldemarca 2. I hope to see @WestVirginiaU take part in #WorldKindnessDay in some fashion. Hopefully there will be a way for students to show kindness to one another. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@laurenwalk08 @LaurelAynne @Capitaldemarca This is very true! Both these companies can make an big impact. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@LaurelAynne @Capitaldemarca 1. In my opinion this strategy is well received. This kindness will have a positive impact on a persons day and their association with Coca Cola. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@laurenwalk08 @CopywriterBob This is very true. Many people could find themselves in a great deal of debt because they wanted to be like this celebrity. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@CopywriterBob 2. If behaviors and brands like this already go with their brand it will not hurt them. This would only hurt their brand if it is a complete change from what they usually do. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@CopywriterBob 1. There shouldn't be any limitations since many other brands use celebrity promotions. They should however include a message about the possible dangers of these sites. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@janieeh14 @LaurelAynne This is so true! Consumers what to make sure the brands they are supporting have values that align with their own. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@LaurelAynne 2.The changes I expect are those in media as we know it. It already is changing so fast and new platforms are being created. It is important to be able to stay up with what is popular and trending. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@LaurelAynne 1. Marketing can be used help amplify awareness for the non-profits we talked about last week. Using savvy marketing these non-profits can be brought to the front of the conversation. #WVU315 #ICMKTG.

[Erin Hoyer @ErinDHoyer]

@laurenwalk08 @JennLStevens It is an important thing for people everywhere to be able to have others who care for their emotions and mental health. The pandemic definitely highlighted the need for this. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@LaurelAynne 2. I support the @alzassociation because of a family member who was diagnosed with Alzheimer's. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@LaurelAynne The trend with the biggest impact this year, from what I have seen from where I am from, has been a focus on the importance for reliable internet connection in places it wasn't available before the pandemic. This is because of the change to online school. #wvu315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@itsyaboyyyyyCJ @CopywriterBob So true! The fall season and the Pumpkin Spice Latte go hand in hand. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@LaurelAynne 2. While I think pumpkin spice will remain on top there could be some flavors that will fall into favor. Such as cinnamon, apple, or even marshmallow. It just needs to be able to give the same wholesome feeling as the PSL. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@LaurelAynne 1. The reason the PSL is so popular is because of the feeling it gives people. Fall is associated with cool weather, changing leaves, and many holidays. The PSL can help amplify these fond feeling many people have. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@kristen_vargo @AlexaKaye3 @amazon I agree, it would be a big learning curve for many people and some won't want to learn how to operate it. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@LaurelAynne 1. The creation of these virtual dressing rooms can help lower rates of returns, since people can have a better visual of how it will look on them.2. Some challenges that could arise are that they will cause people to buy less and classic technical issues. #WVU315 #IMKTG

[Erin Hoyer @ErinDHoyer]

@CarleyMercer2 @JennLStevens This is very true. If a company aligns with another that has a questionable past this may lead loyal customers of the first company to no longer buy their products. #WVU315 #ICMKTG

[Erin Hoyer @ErinDHoyer]

@LaurelAynne 2. Two brands I think should cross over are Crocs and Natural Light. Crocs have done many collaborations in the past and I think these would fly off the shelves. I can think of many people who would snatch them up. #ICMKTG #WVU315

[Erin Hoyer @ErinDHoyer]

@LaurelAynne 1. To have a successful partnership you both need to be working towards a similar goal. As well as, similar ideas as to what you want the end result to look like. This is important so that they can both achieve their goals and do something fun in the process.
#ICMKTG #WVU315