Erin Trafford (she/her)

Podcast Strategy, Production & Promotion
Helping you transform ur marketing w/ Podcasting 🎙️
Founder @ Story Studio Network

[Erin Trafford (she/her) @ErinTrafford]

@SarahGunnStyle @hfxfire @SarahGunnStyle do you know Thalita Murray? @LearnerObserver lives in stillwater and they had to leave

[Erin Trafford (she/her) @ErinTrafford]

Want to understand how to put this into practice?

Register for Story Studio Network’s Kickstart your Brand Podcast Workshop Series.

Two 90-minute workshops over two weeks.
Tickets and more info at https://t.co/ndG8NdVXe1 and at the link in my bio.

[Erin Trafford (she/her) @ErinTrafford]

🛎️The ONE thing you need to do to GROW a PODCAST AUDIENCE …
Read on for the explanation …

[Erin Trafford (she/her) @ErinTrafford]

You need to break the thinking that your audience is faceless (as it can feel on social media) and visualize that every single listener has a relationship with you.

The only thing you should be aiming to do is bring those new listeners in the door at an increasingly rapid rate.

[Erin Trafford (she/her) @ErinTrafford]

This is so so hard to comprehend.

[Dead In Halifax @deadinHalifax]

No words. Mount Olivet.

[Erin Trafford (she/her) @ErinTrafford]

@Tim_Bousquet Yep. Happened to me two months ago. I got a bill for $22,000 that was 💯 a result of the payment I made being EARLY. And they sent collections after me and threatened to seize assets 🙄

[Erin Trafford (she/her) @ErinTrafford]

Wow! @mulaney killed it in Halifax tonight! Shout out to @NS_Museum was beyond funny #halifax

[Erin Trafford (she/her) @ErinTrafford]

So if you're a small business owner, choose option 3) for your podcast strategy. If you want help with this, I'm in the DMs.

[Erin Trafford (she/her) @ErinTrafford]

Most business owners are enticed into podcasting to build authority and share their brand values, BUT the truth is it's the idea of generating long-tail, high impact revenue that's the real golden egg of podcasting.

[Erin Trafford (she/her) @ErinTrafford]

If you guessed that most business owner-turned-podcasters attempt 2), then you'd be right. The result is burn-out and the podcast becomes an expensive hobby.

[Erin Trafford (she/her) @ErinTrafford]

@arithisandthat Thanks!