Ernestina Berry

Ask everything, assume nothing. #PR & #Comms Specialist with an active interest in #Africa #tech. Member of Team @Wimbart.

[Wimbart Public Relations @Wimbart]

@TechInGhana Fintech Showcase with @AffinityAfrica @AffinityGhana’s @TMouganie - speaking about the importance of banking the unbanked and giving purpose to a group that has been disregarded by financial services.
#techingh26 #LTW26

[Wimbart Public Relations @Wimbart]

The strongest comms strategies don't just build Founder brands, they build company brands that reflect the full scale, complexity, and ambition of what's being built. A visible leadership bench is a signal of stability and strength.

The African tech ecosystem has no shortage of charismatic Founders and great storytellers. But a PR strategy built around a single voice is a fragile one. Overexposure is a risk. So is the quieter, more uncomfortable truth that the company's entire reputation becomes tied to one person's conduct, publicly and privately.

Journalists looking for depth in a story want to hear the CTO's perspective on where the industry is heading. CFO can speak to the unit economics story investors actually want. The Country Manager in Accra can tell you what it really takes to operate in that market.

So, if you're caught in a single-voice narrative, who else on your bench can share the company’s story?

Read the full blog post from our Senior Account Director, @ErikabeErika

https://t.co/YOCkcOzsfJ

[Wimbart Public Relations @Wimbart]

Pitches can be easy to ignore.

In a busy newsroom, they’re often just another email; quickly scanned, quietly judged, and, more often than not, passed over.

But over the past month at Wimbart, we’ve had the pleasure of having our fantastic intern Aishat Adebayo, see things from both sides. Shaped by her experience as a journalist, Aishat has not only thrown herself into the day-to-day of PR and life with #TheWimbarts, she’s also brought a valuable perspective from “the other side”.

What lands in a journalist’s inbox is usually the final stage of a much more deliberate process. - one that involves thought, shaping and intent. It doesn’t suddenly make every pitch more relevant. But it does change how they’re read.

This is a short reflection on what shifts when you’ve sat on both sides of the inbox; and the importance of building the PR-journalist relationship through consistency, credibility and communication.

Read the full blog post by Aishat here.

https://t.co/KnnydjKg81

#AfricanPR #AfricanTech #PRagency

[Wimbart Public Relations @Wimbart]

What keeps me going is the possibility that a single story can make a difference in people’s lives.”

In our latest journalist spotlight, we sit down with @Royal_uche, Senior Journalist at @BusinessDayNg, to explore her journey from a planned career in banking to impactful journalism. Royal takes us behind the scenes of covering Africa's rapidly evolving tech and health sectors, sharing the story behind her pivotal investigative report on Nigeria’s $700 million "sleeping satellites".

[Wimbart Public Relations @Wimbart]

“The work that Wimbart does and has been doing for the last decade is translating good products into meaningful stories.” - @PreciousOLade

African builders have been solving some of the world’s most complex challenges, from telehealth in rural Kenya to seamless cross-border payments across West Africa. We focus on telling such stories - transformative stories of some of the most impactful innovations.

It's a welcome validation to know that this focus is evident in the ecosystem. We look forward to telling more stories of the people and companies doing brilliant work on the continent.

Watch our full #Wimbartat10 video here: https://t.co/HKBmgfEl3q

#Wimbartat10 #WimbartVersary #AfricanPR #AfricanTech

[Wimbart Public Relations @Wimbart]

African tech founders were building world-class solutions before the world started paying attention.

What Wimbart set out to do ten years ago was make sure those stories were told and heard regionally and globally. To hear that the work we've done over the years has contributed to changing the narrative means everything.

“The African tech ecosystem now has the attention of the world.” - @joekinvi. This is music to our ears. We'll take it and keep working to make sure it stays true.

Watch our full #Wimbartat10 video here: https://t.co/HKBmgfEl3q

#Wimbartat10 #WimbartVersary #AfricanPR #AfricanTech

[Ernestina Berry @ErniEllen]

10 years of Wimbart… more to come next week! 💛

#Wimbartat10 #WimbartVersary #AfricanPR #AfricanTech

[Wimbart Public Relations @Wimbart]

Wimbart has been telling stories from the African tech ecosystem for a decade. And we have loved every moment. Now it’s time to share ours.

Here’s a sneak peek of what’s to come.

Stay tuned for the full video dropping soon!

#Wimbartat10 #WimbartVersary #AfricanPR #AfricanTech

[Wimbart Public Relations @Wimbart]

For this edition of our African Media Spotlight, we headed to the MENA region.

Yasser Hakim has spent over 25 years telling business and economic stories from one of the world's most dynamic regions, from anchoring global news at @CGTNOfficial to championing startups and entrepreneurs that the world has been slow to notice. His belief is simple: there are so many talents in the MENA region and Africa that, with the right attention and platforms, would be global leaders in their fields.

His perspective on journalism, AI, transparency, and why founders sometimes misunderstand what journalists are actually there to do is honest, sharp, and worth your time.

Many thanks to Yasser for sharing with us! Enjoy the full piece here: https://t.co/bkuDjbwDhQ

#AfricaJournalism #AfricaTech #SpotlightSeries #MENATech

[Wimbart Public Relations @Wimbart]

A decade ago, PR was often treated as an afterthought. But African tech has changed. The ecosystem is more established, more visible, and less forgiving. For early-stage founders, comms is a major part of how credibility gets built.

In our latest blog post, @taye_maria highlights why early-stage teams should not have to wait for a Series A before communications become part of the plan.

Read here: https://t.co/BqLELlArGd

#AfricanTech #StartupAfrica #AfricanPR #WimbartLite

[Wimbart Public Relations @Wimbart]

Our Women's Month spotlight continues with @damiteidi, Principal and Head of Platform and Networks at @vp_fund, one of Africa's most active early-stage venture firms.

With over 13 years at the intersection of startups, capital, and ecosystem development, Dami leads Ventures Platform's post-investment strategy, designing initiatives that support portfolio companies across talent, governance, market expansion, and capital access. The goal is straightforward: help founders grow faster and build better.

What stands out when working with Dami is the care she brings to every detail. She asks the right questions, pushes for the best outcomes, and carries the Ventures Platform brand with a level of dedication that is genuinely rare. That kind of commitment does not go unnoticed.

People who show up like this are exactly why the ecosystem moves forward. We are glad to work alongside her.

#IWD2026 #WomenInVC #WomenInLeadership #AfricanTech #IWD

[Wimbart Public Relations @Wimbart]

Behind some of the most exciting stories in African tech are remarkable women, and we’re proud to work with many of them.

This #InternationalWomensDay, we’re shining a light on some of the founders, leaders, and changemakers making an impact across the industry.

Stay tuned as we share their stories throughout the month and celebrate them with us! 🎉

#IWD2026 #WomenInTech #WomenInLeadership #AfricanTech #IWD

[Wimbart Public Relations @Wimbart]

Huge congrats to our founder and CEO @WimbartHope, featured in the @prweekuknews Power Book 2026 - her seventh year in a row! 🎉

Wimbart holds a unique place in UK #PR and #Comms: HQ’d in the UK but focused on delivering B2B and corporate comms and content for Africa, supporting homegrown startups, scale-ups and unicorns, as well as international companies building on the continent.

We consistently punch above our weight, securing global coverage and storytelling opportunities for companies and founders that have historically been underserved by the media.

Another Wimbart USP is our team. A truly diverse and representative collection of global PR professionals. We have always been, and will continue to be, unapologetically pro-women, pro-senior women, pro-BME, and pro-inclusivity when it comes to UK PR talent.

You can see the full list from PRWeek UK here [paywall 💰]: https://t.co/5mLH0MCPol

[Wimbart Public Relations @Wimbart]

Africa’s tech funding is officially rebounding!

Startup funding hit $3.8B in 2025, with a 32% increase in deal volume, according to the latest Africa Investment Report from @briter_co. But there’s a catch: capital is flowing to fewer startups, making competition fiercer than ever!

That’s where storytelling matters.

Whether you’re raising your first round or chasing follow-on investment, a strong narrative shapes perception, builds credibility, and ensures investors pay attention.

From milestone announcements to thought leadership, your story is your strategic advantage.

📖 Read the full blog post from our Senior Account Director, @ErniEllen here: https://t.co/yBAZAXrxzt

#AfricanStartups #VentureCapital #PRStrategy #TechEcosystem #Funding

[Wimbart Public Relations @Wimbart]

A month after leaving TechCrunch for the “dark arts of comms,” Tage Kene-Okafor is still doing the Lord’s work.

Think you can just pay your way onto TechCrunch? Think again.

In episode 3 of #TheWimbartWay, Tage myth-busts one of the biggest misconceptions in African tech PR. TechCrunch doesn't copy-and-paste press releases. Journalists don’t collect money for coverage. Earned coverage comes with interviews, fact-checks, editors, and the follow-up questions you didn’t plan for.

His episode is live! Consider it his parting gift to the ecosystem. Catch it on:
- YouTube: https://t.co/fi3OzomnGc
- Spotify: https://t.co/8U6WSdHO8v

#TheWimbartWay #AfricanTech #TechJournalism #MediaRelations

[Wimbart Public Relations @Wimbart]

Some exciting news from us at Wimbart!

Calling all founders, VCs, and companies doing business in Africa 📢. This one is for you!

Wimbart is officially evolving its offer with the launch of Wimbart Lite - a specialist service for early-stage African tech teams and VC portfolios, as well as international brands, global agencies, and in-house teams operating across the continent.

Led by our founding team member and Associate Director, @taye_maria, this new division offers focused, fast-turnaround milestones, founder profiles, and fundraise packs to help teams build credibility early, without needing month-on-month PR support.

For nearly a decade, Wimbart has been in the trenches with over 180 of the continent’s most ambitious companies. With Wimbart Lite, we have formalised a streamlined model to help the next generation of founders communicate with clarity so their credibility compounds as the business grows.

For more information, visit: https://t.co/PhC9KwtS11 and read more here: https://t.co/EFRSDsIkzJ.

[Wimbart Public Relations @Wimbart]

Throwback to @WimbartHope on stage at @riseupsummit in Cairo! 💥

Great conversations, a brilliant audience, and valuable takes on storytelling, visibility, and building brands that stand out.

[Wimbart Public Relations @Wimbart]

We're back with our Media Spotlight Series! 🎉

We’re kicking off this year with Jackie Opara-Fatoye of @SciDevNet. She shares why science, health, tech, and development reporting in Africa matters, the real impact these stories can have, and why she’s optimistic about the future of journalism.

If you care about reporting that shapes understanding and influences behaviour, this one’s for you.

Enjoy the piece! Read it here 👉: https://t.co/Rp4LGIEfwI.

#AfricaJournalism #AfricaTech #SpotlightSeries

[Wimbart Public Relations @Wimbart]

Nairobi, get ready! 🚀

Our CEO, @WimbartHope, is taking the stage at @AfricaTechSMT this February.

She’ll share insights on the African tech ecosystem, the trends driving growth, and what’s next for the industry. Whether you’re in the audience or following online, you’ll get a front-row view of her perspective and the conversations shaping African tech today.

Register here 👉: https://t.co/maviK1ofWP and use code WIMBART for 10% off passes.

If you’re at the summit, come say hi. We’d love to connect with you!

#ATSNBO #AfricaTech #TechSummit #WimbartatATS

[Wimbart Public Relations @Wimbart]

Media businesses aren’t built like fintechs - but they still raise from venture investors who expect clarity, pace, and a path to scale.

Tomiwa Aladekomo, CEO of @InsideTheCabal, talks through what that looks like in practice - patient investors, monthly [then quarterly] updates, and being honest about what’s working…and what clearly isn’t.

He uses @Zikoko_Mag Z-Fest and the Burning Ram barbecue festival as case studies of experiments that didn’t turn out the way they hoped. Those “misses” didn’t become the next Coachella - but they informed the model behind Moonshot by TechCabal, now one of Africa’s biggest tech conferences.

Catch episode 2 of The Wimbart Way on YouTube: https://t.co/84954J9ZPl.

What’s the hardest part of managing investor expectations when the model isn’t “venture-standard”?

#TheWimbartWay #MediaBusiness #AfricanTech #TechCabal

[Wimbart Public Relations @Wimbart]

After Iyinoluwa ‘E’ Aboyeji’s “tech press is over” critique in Episode 1, it felt only right to hear from someone who actually runs one of the most influential newsrooms in the ecosystem - and has to balance editorial independence with commercial reality every day.

Our CEO, @WimbartHope, has shared the thinking behind Episode 2 and why Tomiwa Aladekomo’s lens matters - the friction between founders who want control, journalists who have to hold the line, and a media business that still has to pay salaries. It’s also a reminder that “tell the story” and “run the business” are not the same job.

Read the full post [video included] here: https://t.co/5IocpECogs

#TheWimbartWay #MediaBusiness #AfricanTech #TechCabal #Zikoko