Estelle Huart

Curious about everything marketing, culture and creativity. Powered by bread & cheese.

[ADWEEK @Adweek]

Voice | Gen Z wants to see a visual representation of something rather than read about it. What does this mean for brands, and how can they adapt their behavior to take advantage of this? https://t.co/Erk4deS7pU

[Estelle Huart @EstelleHrt]

THIS! A must-read thread, thank you @TheCoolestCool 🙌

#contentmarketing #contentstrategy #marketingtips #marketing #marketingstrategy #contentcreation

[Ross Simmonds @TheCoolestCool]

Know what blows my mind?

When marketing teams assume “content = blog posts.”

Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts.

Huge mistake.

Here are some other content types that drive ROI 🧵

[Gabriel Teisson - Creative Boost ⚡️ @GabrielTeisson]

Les 5 plus gros fails marketing de l’histoire (et ce qu’il faut en retenir).

THREAD 🧵⤵️

[Estelle Huart @EstelleHrt]

🙌😂 #SuperBowl

[VELVEETA @CheesyVelveeta]

we don't have a commercial for the big game but we wanted to be in the conversation

our legal team says we're allowed to live-tweet the commercials but only if we're REALLY CAREFUL and don't mention any other brands/celebrities/anything specific

LETS DO THIS

[Estelle Huart @EstelleHrt]

@MountainDew 73

[Estelle Huart @EstelleHrt]

@MountainDew 42

[Marketing Birds @marketing_birds]

BREAKING NEWS!!! Tweets Are On Billboards
https://t.co/Mz1r8i4YhO

[Marketing Birds @marketing_birds]

You can... Just do it! 🏃💨
#Nike

[Vala Afshar @ValaAfshar]

The future of digital marketing and commerce

[Estelle Huart @EstelleHrt]

💯

[Ross Simmonds @TheCoolestCool]

Marketing is:

Researching & understanding your audience. Creating things that move them. Maximizing the ways in which those things get in front of them. Reducing the cost to reach them.

Marketing is not:

Creating for the sake of creating and hoping someone finds it.

[Estelle Huart @EstelleHrt]

Clever and creative! @PlayStation 🎮

[ADWEEK @Adweek]

The London Underground’s iconic signage has been taken over—temporarily—by icons instantly recognizable to any avid gamer. https://t.co/HjPgF3IRtX

[Estelle Huart @EstelleHrt]

Great move, surfing on the success of #TheQueensGambit 👏

[Estelle Huart @EstelleHrt]

@deemurthy Wouldn't be surprised to see that on some LinkedIn job descriptions in the next few days lol

[Estelle Huart @EstelleHrt]

😄👏

[Burger King @BurgerKing]

me: do you want anything from BK?

her: no thanks I’m not hungry

ⓘ  𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘀𝘁𝗮𝘁𝗲𝗱 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗳𝗮𝗹𝘀𝗲 𝗮𝗻𝗱 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴

[Estelle Huart @EstelleHrt]

Real-time marketing 👏

[OREO Cookie @Oreo]

OREO cookies are the best.

!⃝ 𝗧𝗵𝗶𝘀 𝗰𝗹𝗮𝗶𝗺 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗱𝗶𝘀𝗽𝘂𝘁𝗲𝗱 𝗯𝘆 no one.

[Estelle Huart @EstelleHrt]

@adage A powerful story that triggers an emotion

[Estelle Huart @EstelleHrt]

YES!

[Marc Randolph @marcrandolph]

You'll learn more in one hour of doing something than in a lifetime of thinking about it.

[Estelle Huart @EstelleHrt]

.@ChickfilA showing us a small act can spark a lot of hope in others 🌟 Loved the addition of the microsite and the possibility of sending a message to a loved one - Brilliant ad!

#advertising #christmas #marketing #creativity

[Chick-fil-A, Inc. @ChickfilA]

Spark hope and light the way in your community this season. Join Sam on an adventure to help her town rediscover hope and wonder in our holiday film. For more ways to spark hope, visit https://t.co/JiKRvjmmGl.

[Estelle Huart @EstelleHrt]

Excellent - Tesco cancelled Santa’s naughty list for this fun, light-hearted Christmas ad in the UK 🎅
https://t.co/x5fahkDPyF

#marketing #advertising #tesco #christmas

[Estelle Huart @EstelleHrt]

Show #empathy, steer away from templates, be authentic, genuine, refine your #contentmarketing strategy to stay relevant

[ADWEEK @Adweek]

Brands need to refine their messaging beyond "we're here for you" to reach consumers, who have been changed in distinct ways by the pandemic. https://t.co/IHX0PWjw0G