Eterna Partners

We're an independent strategic communications consultancy advising on issues crossing business, society and politics to help our clients create long-term value

[Eterna Partners @EternaPartners]

In our latest blog, @Lucasblascoar discusses the protests, the impact on local economies, and potential strategies for a more balanced approach to tourism. (2/2)

#tourism #protests #EternaPartners

https://t.co/zd9jxoZeQ8

[Eterna Partners @EternaPartners]

Tensions are rising in popular tourist destinations as tourism threatens local communities and the environment. Temporary visitor restrictions aren’t enough. If governments and the private sector don’t collaborate on more sustainable solutions, the situation could worsen. (1/2)

[Eterna Partners @EternaPartners]

It’s been a hugely effective campaign, but public discourse is poorer for it, with legitimate concerns about assisted dying swept under the carpet.

Ben concludes the article by suggesting a ‘common sense playbook’ to counter progressives’ tactics, on this issue and others. /3

[Eterna Partners @EternaPartners]

In an op-ed for @reactionlife, @EternaPartners Senior Associate @BenHCope argues that assisted dying advocates have deployed a ‘progressive campaign playbook’ to great effect, turning public opinion in favour of legalisation. /1

[Reaction @reactionlife]

Assisted dying: how progressives sell authoritarian dystopias | Ben Cope

https://t.co/lsle17Azq8

[Eterna Partners @EternaPartners]

This playbook includes using celebrity spokespeople, framing the issue in black and white terms, and belittling and silencing opposition. /2

[Eterna Partners @EternaPartners]

The burgeoning longevity industry has been receiving a flurry of media attention lately. (4/4)

#Longevity #BiomedicalScience #StrategicCommunications

[Eterna Partners @EternaPartners]

In a blogpost for @LongevityTech, @EternaPartners Analyst @maryellenvdv explores the communication challenges facing the industry and strategies for proactively addressing them. (1/4)

https://t.co/7PZTO7cHE9

[Eterna Partners @EternaPartners]

While dramatically increasing the human lifespan has long been out of reach, new advances in biomedicine are offering hope that we may have the opportunity to live longer than our ancestors could have ever imagined. (3/3)

[Eterna Partners @EternaPartners]

The book is a call to action for informed, data-driven environmentalism, emphasising the importance of understanding the full impact of our choices, from palm oil production to energy sources. (2/3)

Read our full review here: https://t.co/QhYuZ1gKUR

[Eterna Partners @EternaPartners]

For our latest book club pick, we took on Hannah Ritchie’s ‘Not the End of the World’.

Ritchie challenges demoralising climate narratives, instead advocating for a future where economic growth and environmentalism align. (1/3)

[Eterna Partners @EternaPartners]

As we come to the end of 2023, we wish all of our clients, contacts, partners and team members a happy holidays.

Here’s our review of Eterna in 2023.

[Eterna Partners @EternaPartners]

As the year draws to a close Eterna's Book Club revisits one of the biggest financial stories of 2023: The collapse of Sam Bankman-Fried’s crypto empire.

Joshua Woodend reviews Michael Lewis’ Going Infinite: The Rise and Fall of a New Tycoon.

[Eterna Partners @EternaPartners]

To read, click the link below:

https://t.co/Y0u4hH9glS

#cryptotrading #FTX #EternaPartners #strategiccommunications

[Eterna Partners @EternaPartners]

Other private healthcare providers should heed the warning: swimming against the tide in Britain’s hyper-nationalised market is a gamble, but perhaps the only way to move in the right direction. /5

[Eterna Partners @EternaPartners]

Thiel-ing your data

Alarm bells went off in the Ministry of Plenty when @PalantirTech, a data company owned by billionaire bogeyman Peter Thiel, was awarded a contract to modernise the NHS’s cratering digital infrastructure. /1

https://t.co/g6GU5XFSR3

[Eterna Partners @EternaPartners]

Given Thiel’s views, it’s unsurprising left-leaning groups like the Good Law Project were giving advice on how the public could opt-out of sharing their data with Palantir – data which would be anonymised and go towards medical research – putting the entire venture at risk. /4

[Eterna Partners @EternaPartners]

It’s in their interest to be have a monopoly on AI.

After this weekend, regulators will want to ensure that’s not the case. /6

[Eterna Partners @EternaPartners]

Ctrl Altman Delete

The tech world was thrown into disarray this weekend after Sam Altman’s surprise firing as CEO of OpenAI, the makers of the wunder-product ChatGPT. /1

https://t.co/oVfmbysn58

[Eterna Partners @EternaPartners]

Now, it seems key investor Microsoft has taken matters into their own hands. After not being informed before Altman’s firing, they have hired the OpenAI talisman and his co-founder.

OpenAI’s chaotic handling of this leadership transition has immensely damaging. /5