Miller McCoy

$8+ figures generated for the 21st century celebrities through ecom and product based brands.

[Miller McCoy @EthMccoy]

@doloresquintana @anapanchiss Visible *

[Miller McCoy @EthMccoy]

@doloresquintana @anapanchiss lol there’s a viable open bottle of vodka sitting next to them.

[Miller McCoy @EthMccoy]

@doloresquintana I’m sorry but as someone who used to live in east LA, then moved to Encino, and now in topanga… I see it ALMOST every day - likely 4/7 days a week (Sundays I just stay home though)
If you want I’m happy to guide you around and show you where you can see it rampantly.

[Miller McCoy @EthMccoy]

Happy to be apart of the message!

[Forbes Agency Council @Forbes_Agency]

How To Find A Spokesperson When Its Not The Ceo 15 Expert Tips https://t.co/2ovigz4Mrn from @nataliaand @paula_chiocchi @EthMcCoy @lindseygroepper @kathleenlucente @larsv @thriveagency and more

[Miller McCoy @EthMccoy]

The secret to building a million-dollar e-commerce brand is simple:
•Find a high-demand niche.
•Create a brand, not just a product.
•Have an irresistible offer.
•Market relentlessly.
Most people fail because they quit before they figure this out.

[Miller McCoy @EthMccoy]

99% of people waste time looking for shortcuts. The 1% just do the work. You don’t need a “hack”—you need skill, consistency, and time.

[Miller McCoy @EthMccoy]

You can be rich, or you can be comfortable. You can’t be both. The price of wealth is discomfort. The price of comfort is mediocrity. Pick one.

[Miller McCoy @EthMccoy]

The Biggest Lie About Starting a Brand

“You need a perfect product before launching.”
False. The best brands evolve.
🔹 Apple’s first iPhone was a brick.
🔹 Nike’s first shoe fell apart.
🔹 Amazon started by selling books.
Start now. Improve later. Scale when ready.

[Miller McCoy @EthMccoy]

E-commerce isn’t dead. Your generic brand is. Nobody wants another Shopify store selling the same AliExpress junk. Build a brand. Tell a story. Sell an identity.

[Miller McCoy @EthMccoy]

Most people want success without sacrifice. They want money without risk. They want freedom without discipline. You can have anything—just not everything at once.

[Miller McCoy @EthMccoy]

Hard work doesn’t guarantee success. But without it, failure is guaranteed. The people at the top didn’t get lucky—they just outworked everyone who quit too soon.

[Miller McCoy @EthMccoy]

Oversized branding. Inflated logos. Lifelike giant product displays. Fashion’s newest marketing trend is ‘go big or go home’—literally.

[Miller McCoy @EthMccoy]

Fashion trends used to come from designers. Now they come from TikTok. If your brand isn’t plugged into real-time culture, you’re already behind.

[Miller McCoy @EthMccoy]

Luxury fashion brands are pricing out their core customers. $10,000 bags, $1,500 hoodies—yet the quality is declining. The real winners? Resale markets & emerging designers.

[Miller McCoy @EthMccoy]

Fast fashion made clothing disposable. Luxury fashion made branding more valuable than product. The next wave? Brands that actually prioritize quality again.

[Miller McCoy @EthMccoy]

The most successful brands don’t just sell products. They sell aesthetic, identity, and status. Your packaging, your design, and your brand’s voice should be as strong as your product.

[Miller McCoy @EthMccoy]

If your product isn’t getting people to stop scrolling, you have two choices: fix the product or fix the storytelling. 90% of brands fail because they don’t do either.

[Miller McCoy @EthMccoy]

@michaelpatron0 With this being said I see lots of people looking into Laos and South America production to start shifting their production facilities to…

I own a brand incubator/accelerator that works with hundreds of brands and we build out large production catalogs and this is the new move.

[Miller McCoy @EthMccoy]

@michaelpatron0 Most people also don’t understand even if we had the work force or the machinery and equipment the cost really won’t balance out. Our aren’t, energy bills, and price for labor can NOT compete at any level against China, Mexico, South America Etc….

[Michael Patrón @michaelpatron0]

Here is some insight on how tariffs work. For the most part I don't see anyone that actually understands them at all. Take the backpack below. This item prob costs 15 USD to manufacture. When imported to the US, a tariff is a tax that applies a % to the cost of the...