Ethan Goodman

SVP Innovation at @marsagency, Managing Director at @GriffonVentures, @LeoBurnett alum, @AdWeek Young Influential, proud #umich grad & sports fanatic

[Mars United Commerce @marsagency]

Voice Assistants are helping change the face of shopper marketing and The Mars Agency's SmartAisle™ is among the products leading the way. See what our own @bkglaeser and @brookebhawkins had to say to the @HarvardBiz https://t.co/R4jGRH4bMh

[Retail TouchPoints @RTouchPoints]

BevMo! Tests In-Store, AI-Powered Chatbot To Help Shoppers Select The Perfect Whiskey https://t.co/oLeH6uEJ5v

[Market Watch @marketwatchmag]

California-based retailer @BevMo, which has nearly 170 locations throughout California, Arizona, and Washington, has partnered with Detroit-area marketing company @marsagency to implement SmartAisle technology in five of its stores. Read more: https://t.co/McAeZEMhQe

[Mike Demler @MikeDemler]

Very clever use of an @amazonecho skill @BevMo. Much better for learning about a product than those little shelf tags. Can't even read those! Funny that I didn't see anyone else try it but me. 🤓

[Forbes @Forbes]

Using AI, voice-activated technology and LED lights across the shelves, SmartAisle assists shoppers in selecting the perfect whiskey bottle https://t.co/ijFiyDg9y0

[Mars United Commerce @marsagency]

SmartAisle™, Powered by The Mars Agency, Brings Talking Whiskey Selector to BevMo! https://t.co/YzrW9v542P

[Dan Berthiaume @DBerthiaumeCSA]

https://t.co/xpVq3io2b3 #BevMo #TheMarsAgency

[Ethan Goodman @EthanGG]

So incredibly proud of our team, and thankful to our client and strategic partners for making this a reality! If you're in the Bay Area or San Diego between now and the end of March, stop by a participating BevMo! store and check o…https://t.co/jYpZeUQHJp https://t.co/X4HtjMfCEh

[Ethan Goodman @EthanGG]

I'm a finalist for #VOICE18 - check out this #VoiceFirst event coming up July 24-26 in #Newark, NJ - https://t.co/jdk4ivSvnd

[Joan Holleran Driggs @JoanPGrocer]

@marsagency’s @EthanGG #P2PSummit session on Voice Shopping: voice is more than hype, it’s a lasting trend and game changer. It’s easy to use, but it’s up to marketers to make it useful. 50% of all searches will be by voice by 2020. @Path2PurchaseIQ

[Joan Holleran Driggs @JoanPGrocer]

Interesting twist to ‘Alexa Buy Now’ session #P2Psummit: Rob Ciaffaglione of @Eucerin joined through Alexa. ‘Voice is still in infancy, but it is the future.’ Message from @marsagency: start NOW, be purposeful and provide utility. @Path2PurchaseIQ

[Mars United Commerce @marsagency]

The Mars Agency recently discussed seamless retail experiences with @PSFK Exploring Voice-Enabled Tech In Brick-And-Mortar Retail https://t.co/xpzak7RqcQ

[Mars United Commerce @marsagency]

Check out The Mars Agency's answer to consumer demand for voice-powered shopping experiences. Visit https://t.co/3zec03VaPR to see how the "Bottle Genius Powered by Smart Aisle" skill for Amazon Alexa provides in-store guidance for whiskey shoppers. @bottlerocketnyc

[Brian Halweil @BrianHalweil]

Just in time for #GoodSpirits2018, @amazon Alexa serves up in-store whiskey recommendations. Piloted @bottlerocketnyc with help from @marsagency and https://t.co/4arLlhUGVA. https://t.co/fPRTEubO1v

[Ethan Goodman @EthanGG]

#VoiceSaveDavon

[Heath Willis @heathwillis]

Look at @RRivenburgh's @marsagency shout out from AMG at the IGD Amazon Summit today!

[Ethan Goodman @EthanGG]

#voicesavelaith

[Ethan Goodman @EthanGG]

LIVE on #Periscope: Mike humiliating Mark on the basketball court https://t.co/6aovsVUxXN

[Ethan Goodman @EthanGG]

@dominos 🍕

[Ethan Goodman @EthanGG]

Love this! Don’t Automate, Obliterate http://t.co/zFMn8hZqDJ