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This article discusses how American Express. is. launching their first digital marketing campaign since 2018. For the 1st time they will use an addressable advertising technology called automated content recognition (ACR) to track their viewers.
@DakinMarketing#gmu315news
The article highlights Dove soap introducing a campaign to raise awareness about the negative effects of social media w/ maturing teens and their own self-esteems. A unique digital marketing campaign that benefits our community, as well as their brand. @DakinMarketing#gmu315news
This article discusses Pacifico's new digital marketing campaign targeted towards young adults. With a strategy that may be controversial to some, they look to capitalize on growing segments and diversify themselves from their competitors. @DakinMarketing#gmu315news
This article addresses how Johnson and Johnson's Neutrogena introduces their first "brand studio" to create original content and differentiate themselves from the competition through effective digital marketing. @DakinMarketing#gmu315news
Pertains to Google's upcoming privacy settings that will eliminate incoming third-party cookies. With the loss of information collected by third-party cookies, digital marketers will have to seek new ways to collect data provided by internet users. @DakinMarketing#gmu315news
This article relates to the top fifty digital marketing firms to use when engaging in a business start-up or various business growth activities. @DakinMarketing#gmu315news
This article looks at the leading pharmaceutical company of India, Mankind Pharma and how they spend 20 to 25 percent of revenues from sales solely on digital marketing.
@DakinMarketing#gmu315news
This article discusses Facebook's recent partnership with JA Nigeria. The partnership aims to empower young people with digital marketing skills throughout the communities of Nigeria. Also, how upcoming entrepreneurs can jumpstart their business w/ DM.
@DakinMarketing#gmu315news
This research introduces a new construct term; "social capacitance," which refers to how social media can help organizations' absorptive capacity development, leading to organizational innovation, long-term success, and competitive advantage. @DakinMarketing#gmu315news