Google's May core update is done. Rankings moved across verticals + countries throughout the rollout. Don't analyze your Search Console data until at least June 9.
Read Search Engine Land's full breakdown: https://t.co/aJvhxDN0Z3
#EtnaInteractive#GoogleCoreUpdate#SEONews
Two brands, one practice, and one site that finally does both justice. The Wall Center for Plastic Surgery & Jade MediSpa just launched a new digital experience built around their story.
Update your site with us: https://t.co/hxrqgLFn33
#EtnaInteractive#WebsiteLaunch
AI search doesn't just rank your website. It evaluates your credibility. ChatGPT, Perplexity, and AI Overviews are pulling from your reviews, directories, and profiles to determine who to cite in the answer. Read the full blog: https://t.co/Zz9xkAJwcS
#AISearch#OnlineReputation
What the industry charges for a device treatment ≠ what your market will pay. If the margin isn't there, the answer is smarter appointment stacking.
Watch the full breakdown: https://t.co/D7KY6yLxOq
#medspa#practicegrowth
Google AI Mode now opens your site in split view. Patients click your page, but Google stays open on the left. This is a big shift for healthcare SEO and patient behavior. Read the full breakdown: https://t.co/zf2lKuxol7
#GoogleAI#SEO#HealthcareMarketing
Your blog images can hurt or help your SEO and page speed.
Read our updated guide that covers the full optimization checklist for healthcare practices: https://t.co/j1yn4b81EQ
#HealthcareMarketing#SEO#ContentMarketing
Google Ads API is requiring MFA. New OAuth tokens will need a second verification step.
Existing tokens: unaffected. New authentications: you'll need MFA set up.
Read the full article on Search Engine Land: https://t.co/5RBhxbNu53
#GoogleAds#PaidSearch#MFA
AI is reshaping how patients find plastic surgeons. Most practices aren't ready.
Our CEO, Ryan Miller, is on stage at The Aesthetic MEET with three sessions on what's changing and how to respond.
📍 Booth #802 | Boston | May 14–17
https://t.co/hOy0sNEy51
#AestheticMEET2026
New website and logo for an exceptional surgeon. We just launched Northwest Ohio Plastic Surgery's website.
Your website is your first consultation. Make it count: https://t.co/nEFNJMD6Yi
#EtnaInteractive#WebsiteLaunch#HealthcareMarketing
10 Etnaversaries to celebrate this month! Shout out to Robina, Rylee, Shannon, Brannon, Brittni, Matt, Lori, Michelle, Josh, and Ryan!
#EtnaInteractive#Etnaversary#TeamCulture