Etta | Substack & Beehiiv Specialist

Beehiiv & Substack Technical Specialist ⚡️ Custom domain/DNS, landing page design, theme styling & welcome flows. Helping creators scale.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

How I set up a Beehiiv newsletter system for a US executive recruiting firm (StealthJobs) that achieved 44%–48% open rates and 0% spam complaints across 9,898 cold contacts 👇👇👇
https://t.co/HPejhJw7U1

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@devinmcgovern @kristakdoyle @getsauceai @beehiiv That's honestly the biggest hurdle for a lot of people the platform being simple enough that starting doesn't feel intimidating.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@mattnovakemail @a_shimanski That's a solid niche angle a directory newsletter has natural built-in engagement since everyone featured wants to share it.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@devinmcgovern @kristakdoyle @getsauceai @beehiiv Good platform to be on. What's been the standout feature for you so far?

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@sardamit Beehiiv's got a real head start on the newsletter-specific features at this point.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@CraigZelizer @beehiiv Nice steady growth what's been driving most of your new signups lately?

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

5 things to check before scaling Beehiiv/Substack:
Domain authenticated (SPF/DKIM/DMARC)
Welcome sequence tested on mobile + desktop
List warmed in batches, not blasted
Spam complaint rate checked, not just opens
Referral program configured
Skip one, growth amplifies the problem

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@lukemiler @elvissun @shortcutdotnews @beehiiv Glad that tracks with what you're seeing too.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@chrsabraham Locking in flat rates ahead of Q4 CPM spikes is smart most newsletter operators don't think about ad pricing strategy until it's already too late.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@omgmaddie @beehiiv How's the migration experience been so far? Curious what pushed you to make the switch.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@elvissun @lukemiler @shortcutdotnews @beehiiv Yes, regular list pruning is a big part of it inactive subscribers quietly drag your average down even if they never unsubscribe.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@dominikmartinX This is the pitch more solopreneurs need to hear before they're 3 years into an audience they don't actually own.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@MediaKing This is the part people skip until they've already lost momentum on a platform they don't control.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@melissapekel 20 minutes for the basic setup, sure the parts that take longer are usually deliverability and the welcome sequence, worth building those in early.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@johnpgarrett @jappleby @beehiiv @kit @Substack Good to hear the migration itself went smooth that's usually where things get messy. Glad the deliverability held up through the switch.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@JackCulpan Good to know this is automatic now one less thing to configure manually during setup.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@bechemtheghost1 @kristakdoyle @getsauceai @beehiiv It's underrated until people see the retention numbers compared to social reach. Then it clicks fast.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@rxjdesign That verification step trips a lot of new users up. If it's still stuck, worth reaching out to their support directly that's not normal behavior.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@charlesgaudet @gregoryjhickman @beehiiv Beehiiv handles deliverability infrastructure your CRM usually doesn't domain auth, spam monitoring, warmup. That's the real gap most people don't notice until something breaks.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@AnthonyTareh @markdmei Well said a clean inbox rate means nothing if nobody's actually opening once they land there.

[Etta | Substack & Beehiiv Specialist @EttaStackSetup]

@sofiadawn833 @denk_tweets @beehiiv This is the number people should be asking about way more than send volume.