The likely model for future GP healthcare will be a Physician Associate to deliver care with an AI assist - then a GP who oversees everything in the practice
- The internet and social media have universalized access to information (and misinformation).
- The statins controversy is as much about epistemic agency and autonomy as it is about pharmacology.
- Over recent decades, there has been a societal shift away from accepting authority-based knowledge uncritically.
- People increasingly want agency in decision-making, especially regarding health interventions.
Identity frameworks are concept groups people use for self-definition. During rapid social change, early adopters redefine these frameworks, challenging established identities and provoking defensive reactions. This often frames them as a counterculture threat.
*** NEW VIDEO ***
TeaTalk - A Tea Drinker’s Guide to Rhetoric
Device of the day #35
INNUENDO - ‘Fancy a quick one?’
Innuendo is when we suggest something indirectly, without saying it directly. So it’s a way to make a point, without making a point - avoiding challenge and confrontation by leaving the audience to infer your meaning, meaning you maintain plausible deniability.
It’s used in many different ways, in business and politics. Many brands use innuendo playfully, generating desire for their products by tapping into people’s desire for sex. When Lynx ads say, ‘Spray more. Get more’, they’re not just selling deodorant, they’re selling the promise of sex. Politicians use it too. Remember the Tory campaign when they raised the immigration issue without quite raising immigration… ‘Are you thinking what I’m thinking?’
As always, I’d love to hear what you think. Do you have a great example of innuendo? If so, I’d love you to give me one.
And, if you’re enjoying this series, please do like, comment or share.
😊👍🫖