Eugene Loj

Outdoor event expert who helps you get to "SOLD OUT!" while delivering an extraordinary experience for your attendees.

[Eugene Loj @EugeneLoj]

"When you're busy fixing ticketing mistakes, you can't focus on maximizing ticket sales."

[Eugene Loj @EugeneLoj]

@nurri30g You get highly experienced humans, relevant to what you want AI to do, to review what AI produces.

[Eugene Loj @EugeneLoj]

Artificial intelligence is like an airplane's autopilot. The benefits depend on a pilot's skill and experience. Ultimately, the 'pilot' needs to remain in charge and always cross-check the output.

[Eugene Loj @EugeneLoj]

@nurri30g Agreed. AI is speedy. Unfortunately, AI still has
accuracy issues. And, it can be compelling when it's dead wrong.

[Eugene Loj @EugeneLoj]

Here's solid advice applicable to every outdoor event website: "When you emphasize everything, you emphasize nothing." - Herschell Gordon Lewis

[Eugene Loj @EugeneLoj]

WANTED! Are you aware of an event that limits/hides social media comments and is highly successful (delivers a great attendee experience & is profitable)? Feel free to reply or DM. Thank you.

#eventprofs #events

[Eugene Loj @EugeneLoj]

Who keeps a watchful eye on your advertising, marketing, and customer service during your event?

[Eugene Loj @EugeneLoj]

When hiring marketing and tech vendors for your event, pay meticulous attention to a potential vendor's track record of success. If a potential vendor has little experience with events, beware!

[Eugene Loj @EugeneLoj]

"Your advance ticket sales are directly proportionate to the amount of DEMAND you channel for your event, not how far in advance the tickets are sold."

[Eugene Loj @EugeneLoj]

"IS (Information Systems) craves stability. Marketing chases opportunity." - John Miglautsch

[Eugene Loj @EugeneLoj]

When asked for your opinion on an advertisement or marketing campaign, always start with the following question: "What was the result?"

[Eugene Loj @EugeneLoj]

"Just because you disapprove of something doesn't mean you should ignore it, especially in business. Always take a deeper look because you might discover a real gem."

[Eugene Loj @EugeneLoj]

"In business, endeavor to be right or wrong as quickly as possible." (v1.0)

[Eugene Loj @EugeneLoj]

The Avengers chance to win against Thanos, 1 in 14,000,605. Your chance to win a Jeep Compass Latitude 4x4 in Tim Horton's "Roll Up the Rim to Win", 1 in 16,225,200 (in the USA). That’s Strange! #AvengersEndGame #RollUpTheRim

[Eugene Loj @EugeneLoj]

Please Stop Undercharging for Your Event! Yes, this phrase is like a broken record in the event industry: “You just have to charge more.” https://t.co/ktd4bedXQK #eventprofs

[Eugene Loj @EugeneLoj]

Have you ever blocked any friends because of their annoying Facebook posts? e.g., Those posts about politics (regardless of which side they’re on). Too much social media has become a SPAM fest, especially for events! https://t.co/YsADO0SBjM

[Eugene Loj @EugeneLoj]

BEWARE: An Event Website NOT Designed to Make Money! The change of just two to four words on an event homepage can INCREASE customer lead generation by up to 24%! https://t.co/2TvFuXl5rJ
#eventprofs

[Eugene Loj @EugeneLoj]

Ouch! Wasting Your Money on Something That You’ve Already Paid For ... https://t.co/1AHitUlN8S

[Eugene Loj @EugeneLoj]

When it comes to your event, make sure you “do not confuse DOING with meaningful RESULTS!” Meaningful RESULTS = extraordinary customer experience, advance ticket sales, +ROI on every ad dollar, & profitability. https://t.co/qD2W1ZI8Q7 #eventprofs #eventpromotion #eventmarketing

[Eugene Loj @EugeneLoj]

Event Promotion - Social Media MISTAKE #4: Avoiding Paid Social Media Advertising - Read it here: https://t.co/8ySrq2mDGr #eventprofs #eventpromotion #eventmarketing #Facebook #Instagram #events