I find overpriced football odds on a diverse range of markets and then teach you how to do the same // 12 years of experience studying the markets everyday.
We had a 40/1 winner on Ross Barkley scoring a header on Sunday 📈
Picking the winner was not the result of divine inspiration or sixth sense telepathy. It was simple and data backed analysis from FobMob.
Ross Barkley has played a limited amount of football since joining Aston Villa. Before yesterday, his 1,210 minutes of Premier League action for Villa had yielded 7 headed attempts and 2 goals.
But here was the interesting thing, virtually all of these attempts were coming from inside the six yard box. Suddenly these numbers became more statistically significant.
There are blind spots in these markets, our mission is to exploit them. This selection was shared on my Substack group chat pre-match.
Top Goalscorer Markets - ‘timing is your edge’ ⚽️ 📈
1/12
When the EFL Top Goalscorer markets drop before next season - the edge is simple: timing. These markets are often priced inefficiently at launch. Capitalise early, before prices get backed in.
2/12
Jack Clarke. 150/1 before the 2025/26 Championship season. Bet365 didn’t even list him at first — which tells you everything. When he appeared at the bottom of their list at 150/1, the value was screaming.
3/12
Was Clarke a secret? No. He scored 15 goals for Sunderland the season prior. He’s a streaky ball carrier, takes penalties, and was joining a team heavily tipped for promotion. The variables were wildly out of line with the price.
4/12
He landed as an each-way winner. The EW returns effectively made it a ~37/1 winner. Scoring 16 goals at 0.61 per 90 — while only playing ~60% of available minutes — was a massive overperformance of that 150/1 tag.
5/12
Morgan Whittaker at 80/1 before the season started — same logic. 19 goals for Plymouth in 23/24 (a relegation-threatened side!), devastating finisher, outperforms xG consistently, new management, new lease of life. 14 goals this season, just missed out on place money.
6/12
Kyogo Furuhashi — 33/1 before this season, quickly backed in to ~15/1. Objectively great value on paper (10+ goals in 7 straight seasons). Didn’t work out. Fell flat on its face. That happens. The logic and pricing aligned.
7/12
Tips for when the new season markets drop 👇
⏱️ Time is everything — the longer you wait, the worse your price gets. Move fast.
8/12
🌱 Don’t ignore players who haven’t yet hit 20+ goals in a season — some peak in their early 30s. One breakout campaign can change everything.
9/12
Don’t write off players at mid-table or relegation clubs. Dom Ballard — 23 goals, Leyton Orient (20th). Jayden Wareham — 19 goals, Exeter (21st).
10/12
Non-league strikers making their step up to the EFL after a prolific season - some of the best value punts around. Jaze Kabia 18 goals for Grimsby after joining from National League South.
11/12
💸 Always go each-way. You’re not trying to predict a winner — you’re extracting value. Big prices place too, and the upside on a placed 80/1 shot is very real.
🏥 Injuries are Russian roulette in this market. Stake sensibly.
12/12
These markets reward the prepared. When they publish before next season — get your shortlist ready and move quickly. Value is sometimes standing right on your doorstep. Don’t overthink it.
An 80/1 and 20/1 winner tonight!
Mentioned on my Substack pre match - https://t.co/7jlIg2lbmb
Spinazzola averaging 0.5 shots outside the box per 90. If you study football data hard enough, there are massive edges in the market.
Satisfying winners today 💪
When you find a player with 30+ assists over the last six years going off at 16/1 as a wing-back, you shouldn’t hesitate. Morris always a major focal point for ammunition.
Fantastic day today, Jake Beesley finally finding his shooting boots and grabbing a brace. Joseph Olowu with a deft header to find the corner.
Beesley anytime @ 4.60 ✅
Beesley FGS @ 12.00 ✅
Olowu to score a header @ 21.00 ✅
https://t.co/0931vZpl0P
A few more long odds punts tonight ⚽️
De Cuyper already had 5 shots outside the box in qualifying, sometimes takes FK’s. Should be much closer to 20s. Just the 11/1 on Hills.
Vanaken always had a good level of technical ability, capable of striking it from distance. Given the opposition, and relative to other players in the lineup, this feels a bit too big. 14/1 on Hills and I think that’s just about right.
Pavlovic is a bit rogue, not someone that wins many aerial duels despite his height, Germany should get a lot of set pieces tonight though. Plenty of juice for me. 18/1 on Hills.
Conor Chaplin for Portsmouth vs Southampton - only 5’6 but as an Ipswich fan I’ve seen how clinical he can be in the air. The data is perhaps somewhat skewed because Leif Davis could pick him out
50/1 on William Hill, 14/1 on Bet354 - big discrepancy.
Pictured is his heading data over Ipswich’s League 1 and Championship promotion campaigns.
Fantastic day today, healthy amount of winners at decent odds 📈
Quite a few non-runners. A bit unlucky with FGS market. And a blank in League 2 😟
Conway assist 14/1 ✅
Mehmeti assist 6/1 ✅
Sam Bell assist 19/2 ✅
Riis Jacobsen anytime 3/1 ✅
Cozier-Duberry anytime 5/1 ✅
Keillor Dunn anytime 7/4 ✅
You can recap the selections in my previous articles - https://t.co/rMyJKQGvEg