Eusemoz

[The Touchline | 𝐓 @TouchlineX]

🚨 𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: Virgil van Dijk speaks out against the hydration breaks!

🗣️ “I have been watching almost every game and I don’t really like the hydration breaks. And for the people watching on television it’s also not great.”

“If it’s REALLY HOT, then obviously you need it, but you need to look at it game by game.”

“But I think I have said enough already…..”

[Eusemoz @Eusemoz]

@lezico8 There’s a difference running non stop for 90 mins and for 22 minutes. You’re being purposely obtuse. You’ve seen clear examples of the momentum being broken in many games this World Cup. It’s ruining the game for the sole purpose of corporate monetization.

[Eusemoz @Eusemoz]

@jsbrenna @jamesbenge You’re bothered there’s too much time wasting, so why not have more. No wonder people throw shade at the American school system. Your critical thinking is lacking severely.

[Anish Moonka @anishmoonka]

Fox paid $485 million for the rights to broadcast this World Cup. The New York Times put the fair market value at $1 to $1.5 billion. The hydration break is how Fox gets its money's worth.

FIFA announced mandatory 3-minute pauses midway through each half of all 104 World Cup 2026 matches, not just hot ones. That includes games inside climate-controlled domed stadiums with roofs. The announcement came at a World Broadcaster Meeting in Washington DC. FIFA said the decision was made after consultation with coaches and broadcasters.

A few months later, FIFA gave broadcasters the green light to sell ads during the pauses. Fox gets 2 minutes and 10 seconds per break, starting 20 seconds after the whistle and ending 30 seconds before play resumes. Across all 104 games, that's 832 potential ad slots that didn't exist in soccer before this tournament. Fox and Telemundo project a combined $850 million in ad revenue from the 2026 World Cup.

The player welfare argument is also real. Argentina's Enzo Fernandez said he felt "dizzy" in "very dangerous" temperatures during last summer's Club World Cup in the US, where some games approached 100 degrees Fahrenheit. FIFA had reason to act. But it applied those breaks to every match regardless of conditions, and opened a commercial window that makes this World Cup more ad-friendly than any before it.

Fox proved the point on day one. In the opener between Mexico and South Africa, Fox missed the 30-second return window FIFA mandated. The ball was already in play when the network came back from commercials.

Coca-Cola, a top-tier global FIFA partner for decades, runs the hydration stations on the field. That same 3-minute pause serves three commercial interests at once: the field sponsor, Fox's ad revenue, and Fox's streaming subscribers.

The 2030 World Cup goes to Spain, Portugal, and Morocco. The 2034 tournament lands in Saudi Arabia. Both regions see extreme summer heat. FIFA has not confirmed whether the pauses will outlast this summer's tournament. But $850 million in new advertising inventory tends to answer that question on its own.

[India Willoughby @IndiaWilloughby]

The yank-ification of football 🙄🤮. 4 x “Hydration breaks” of 3 minutes each. The exact same duration of a standard commercial break.

Cut the bull @FIFAcom @FIFAWorldCup . This is about breaking the match into four quarters for ad revenue. #WorldCup

[Amos Murphy @AmosMurphy_]

Curacao, ranked 82nd in the world, have Germany, ranked 10th, on the ropes... but let's stop for a "hydration break" in an air-conditioned stadium.

What an absolute farce.

[Eusemoz @Eusemoz]

@Callum_OUFC You must be a special kind of stupid. Games have been between 18-28 degrees celsius, some in air conditioned stadiums. The ‘intensity of the game’ warrants a 3 minute commercial break, that might be the most retarded thing I’ve ever read.

[Eusemoz @Eusemoz]

@Callum_OUFC Are you on drugs, or just intellectually challenged? What game has been played in the scorching heat?

[Eusemoz @Eusemoz]

@FIFAcom @FIFAWorldCup Thank god you ruined the momentum with your money grabbing hydration break!

[Eusemoz @Eusemoz]

Everyone should bombard the @FIFAcom, @FIFAWorldCup, @fifamedia accounts with comment about these god awful ‘hydration breaks’ complaining to eachother or social media won’t do anything. Bombarding them probably won’t either, but at least they can see the public discontent!

[Diario SPORT @sport]

😡Klopp explota: "El fútbol está siendo secuestrado por ejecutivos con aire acondicionado"

❗️El alemán criticó las pausas de hidratación innecesarias durante la Copa del Mundo

✍️ @ToniMunar10

https://t.co/mCxaRKD8oN

[Eusemoz @Eusemoz]

@altodomato Something about how people in glass houses shouldn’t be throwing stones… JJ was one of the most obnoxious and toxic YouTubers, don’t dish out what you can’t take.

[SL Benfica @SLBenfica]

Marco Silva é 🔴⚪!

[Eusemoz @Eusemoz]

@DrNotavel Dr o que acha do Ousmane Diao do Midtjylland?

[Eusemoz @Eusemoz]

@joaodamialves Mano o Ronaldo nem corre por amor de Deus. Esquece o Ramos põe literalmente qualquer outra pessoa lá por favor.

[Eusemoz @Eusemoz]

@EmiKevin @slbindependente 1. Se o Sidny fosse de Angola, já nem pensavas nele.
2. Nunca teve qualidade para ser jogador do Benfica. E acho o mesmo do Manu.
3. O tempo dirá o craque que o Lord Sidny irá ser.

[Eusemoz @Eusemoz]

@DrNotavel Dr não ligue as críticas é com esta humildade que iremos lutar pelo top 5! Carrega Benfica!

[Eusemoz @Eusemoz]

@Karthik38359349 @O_Ozodbekk @NoContextEPL Are you a child? Not everything is Messi vs Ronaldo, and I’m Portuguese you numpty. Grow up, your ignorance is showing.