One week on from its first occurrence, the New Balance store at the Australian Open now has Coco Gauff's 'Look Good, Feel Good!' quote embossed on its facade
Reactive marketing at its finest 👏
📸 joel_hanlon/IG
BREAKING: Tennis star Coco Gauff has signed a multi-year endorsement extension with New Balance, to continue as a featured face of the brand.
The launch of her Coco CG1 this year makes her the only current female tennis player with a signature shoe.
On Sunday, @CocoGauff unveiled her @NBTennis signature NB Coco CG1. She's back to the court in Atlanta Monday for a second showing.
'I am really excited to see how people wear this shoe, on and off the court.' - Coco
Revisit my @ForbesSports feature https://t.co/ZyEMi3XEmO
The Coco CG1s will launch Aug 26th for $170.
“The entire team at New Balance, from design to marketing, truly cares about me as a person and not just an athlete,” said @CocoGauff. “That relationship allowed us to create the Coco CG1.”
More on @Boardroom: https://t.co/TKPZeaBSs4
Coco Gauff debuted her 1st New Balance signature shoe — the Coco CG1 — at the Atlanta Open. 👀👀
Design is inspired by ‘90s styling and features a quote from her father Corey on the toe:
“You can change the world with your racket.”
Tommy Paul plays a good match to beat a very erratic Stan Wawrinka 6-1, 6-4 and reach the QFs at the Queen's Club. Tommy had zero pro wins on grass before this week, now beat Shapovalov and Wawrinka.
He can make tennis look so easy when playing well.
Fulham And Its Fans Going Batshit Crazy For Getting Promoted To The Premier League Shows How Awesome Promotion/Relegation Is In Sports https://t.co/5S9dsSoUHm