Event Marketer

For creators of the brand experience.

[Event Marketer @EventMarketer]

Is joy a KPI now? At IMEX America, one CEO cited a 31% productivity boost tied directly to workplace joy.

Just one of 7 takeaways from this year’s show👇 https://t.co/4QWTgUaTuW

[Event Marketer @EventMarketer]

🚕 Experiential Marketing Trend of the Week—This week we’re talking about cash cabs… https://t.co/7elusco6Kl

[Event Marketer @EventMarketer]

Groceryshop’s show floor entrance had an oversized washing machine pumping out bubbles. 🫧

That kind of creativity ran through the whole show. 6 exhibit design ideas we spotted: https://t.co/wW7x4SrFoA

[Event Marketer @EventMarketer]

5 things we’re watching in #experientialmarketing this week:
-A HUNTR/X Night Market 🍜
-Lysol’s apple orchard launch event 🍎
-Amex’s showcase of vintage collectibles 🏀
-Cava’s Greek goddess-themed activation 🏛️
-Dude Wipes’ crappy vehicles 💩
https://t.co/iA3LJ2V0lz

[Event Marketer @EventMarketer]

On an otherwise loud #NACS show floor, Spindrift "wanted to be minimal and clean, like our products, and let them speak for themselves.”

See how 8 brands approached experiential differently for 2026: https://t.co/mdAjlvnqGm

[Event Marketer @EventMarketer]

We spent the 20th anniversary of #NYCC walking the Javits Center—and the spectacle didn't disappoint.

From a haunted Camp Crystal to a two-story shopping mall, here are our favorite exhibits and off-sites: https://t.co/v1o9mG472B

[Event Marketer @EventMarketer]

News Brief: This week’s hot topics in experiential cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults. https://t.co/mJ8pmkETHU

[Event Marketer @EventMarketer]

Groceryshop’s show floor entrance had an oversized washing machine pumping out bubbles. 🫧

That kind of creativity ran through the whole show. 6 exhibit design ideas we spotted: https://t.co/wW7x4SrFoA

[Event Marketer @EventMarketer]

When California prohibited full-spectrum CBD, Charlotte’s Web didn’t wait around. It loaded up a truck and sold it across state lines instead.

Get the story behind the Route CBD Tour👇
https://t.co/SjXTo3VMrL

[Event Marketer @EventMarketer]

A fan fishing in Cash App's lake at ComplexCon reeled in real Bitcoin... worth $85,000. 🎣

That’s just one of 4 trends we spotted at the 10th annual show.

See them all👇 https://t.co/7H2JSLgDHx

[Event Marketer @EventMarketer]

Partner Content: @GPJExpMktg and IBM share 3 ways to turn event data into business impact: align goals, benchmark results, and use measurement to keep improving.

https://t.co/0s8xbNcOia

#GeorgePJohnson #GPJExpMktg

[Event Marketer @EventMarketer]

5 things we’re watching in #experientialmarketing this week:
-The Angry Orchard Video store 📼
-The Yotel x Hilton Sleep Exchange 😴
-The Lurpak 125 Good Food Vault 🍽️
-Paramount’s IRL “Street Fighter” arena 🕹️
-Heineken’s Foosballer Table ⚽️
 https://t.co/mJ8pmkETHU

[Event Marketer @EventMarketer]

👎 Experiential Marketing Trend of the Week—This week we’re talking about being honest… https://t.co/hsgjRccj4c

[Event Marketer @EventMarketer]

At 125 years old, Jergens knew a rich history wasn't enough to win over Gen Z—so instead of leaning on nostalgia, it showed up where they are: festivals, cheer competitions, #TikTok. https://t.co/xR87x3Hoo4

[Event Marketer @EventMarketer]

When California prohibited full-spectrum CBD, Charlotte’s Web didn’t wait around. It loaded up a truck and sold it across state lines instead.

Get the story behind the Route CBD Tour👇
https://t.co/SjXTo3VMrL

[Event Marketer @EventMarketer]

News Brief: This week’s hot topics cover crypto lakes, Big Tech-inspired beauty launches and the Boston Coffee Party. https://t.co/cRZsdQnQCN

[Event Marketer @EventMarketer]

How do you showcase a mature-rated game at an exhibit kids might walk by?

PM Studios solved it at #Gamescom by leaning into the game's noir aesthetic with an enclosed footprint that kept gameplay hidden. https://t.co/wt0DERPkis

[Event Marketer @EventMarketer]

Trade show trainer and consultant Robyn Davis joins us on the “Event Peeps” podcast to talk about her new book, “Exhibit Smarter,” and the importance of defining trade show #measurement goals.

🎧 Listen to the full episode: https://t.co/pPm4ur8erI

[Event Marketer @EventMarketer]

5 things we’re watching in #experientialmarketing this week:
-Keurig’s Boston Coffee Party ☕️
-Cash App’s real lake at #ComplexCon 🎣
-Neutrogena’s Cloud-Tech Store ☁️
-A Colts-branded London Eye pod 🚠
-Ziplock’s Wheel of Sandwiches 🥪
 https://t.co/cRZsdQnQCN

[Event Marketer @EventMarketer]

📰 Experiential Marketing Trend of the Week—This week we’re talking about brand gazettes… https://t.co/TdeeiTI7qc