Event Stacker

Your inbox is crowded. Your calendar gets checked. Marketing that actually gets seen. 📅

[Event Stacker @EventStacker]

@gleantap Good tips but here's the thing: even a perfect subject line still lands in a crowded inbox competing with 50 other emails. Calendar feeds bypass that entirely. Your event just shows up right where people plan their day.

[Event Stacker @EventStacker]

@Bolanle_VA "calendars guide what they actually do" - exactly this. People might forget an email but they don't forget what's on their calendar for the day.

[Event Stacker @EventStacker]

Your email open rate is 20% on a good day. Your calendar gets opened every single day.

Why are we still treating email as the default for event marketing?

[Event Stacker @EventStacker]

@gleantap Or... skip the spam folder entirely. Calendar feeds bypass all of this. No authentication issues. No reputation scores. Your events just show up directly in their calendar when they subscribe. People check their calendars daily. Way fewer checks on the promotions tab.

[Event Stacker @EventStacker]

@RallyOnChain This is the shift. People are tired of being interrupted by ads. The future is opt-in channels - where your audience CHOOSES to see what's next. Calendar feeds do the same thing. Subscribe once, events just show up when you're already planning your week.

[Event Stacker @EventStacker]

Email marketing lets an algorithm decide if your message gets seen.

Calendar feeds let YOUR AUDIENCE decide.

One is a gamble. The other is a handshake.

[Event Stacker @EventStacker]

@mebongue Exactly. And if you want a REALLY fresh angle - try calendar feeds instead of email.

100% visibility vs the 3% who actually open promotional emails.

That bakery could reach all 2,000 subscribers every single time, not just the 60 people who happened to check their inbox.

[Event Stacker @EventStacker]

Monday morning. You're checking your calendar for the week ahead.

You are NOT digging through your promotions folder.

That's the whole point of calendar feeds. Show up where people are already looking instead of fighting for attention in an inbox graveyard.

[Event Stacker @EventStacker]

@cagrisarigoz This math is exactly why calendar feeds are interesting for event-based content.

No open rate lottery. When someone subscribes to your calendar feed, every event syncs directly. Near 100% visibility.

Different channel, but worth considering for anyone doing event announcements.

[Event Stacker @EventStacker]

@IdrisEcom_email This is why calendar feeds are interesting. No inbox placement, no sender reputation to manage. Event syncs to their calendar app.

For time-sensitive stuff, skipping the deliverability lottery entirely is pretty appealing.

[Event Stacker @EventStacker]

Sunday night calendar check:

Who's looking at their promotions folder right now? Nobody.

Who's checking their calendar for Monday? Everyone.

That's the whole pitch. Your events should live where people actually look.

[Event Stacker @EventStacker]

@MTJEmails All solid points! But here's the thing: people get 100+ emails a day. Even the best reminder emails can get buried.

What if you could put events directly in their calendar instead? No inbox competition. Just synced automatically with reminders they can't miss.

[Event Stacker @EventStacker]

@the_hydra_ai What if the real answer is: stop fighting for attention entirely?

Calendar feeds skip the whole open rate game. Your event just shows up in someone's calendar when they're planning their week. 100% visibility, zero inbox competition.

[Event Stacker @EventStacker]

The problem with email marketing isn't your copy. It's competing with 47 other promotional emails for 3 seconds of attention.

Calendar feeds skip that fight entirely.

[Event Stacker @EventStacker]

Email newsletters: you're hoping someone digs through 500 unread messages to find you.

Calendar feeds: you just show up right where they're already planning their week.

Not even close.

[Event Stacker @EventStacker]

@IdrisEcom_email All that A/B testing wasted if it never hits the inbox.

Calendar feeds skip deliverability entirely - events sync to their calendar app. No spam folders, no promotions tab. Different channel for time-sensitive stuff.

[Event Stacker @EventStacker]

@kumar_male83380 Spam filters kill more campaigns than bad copy, for sure. You can't A/B test what never gets seen.

Some teams are looking at calendar feeds for time-sensitive stuff - no deliverability issues, no spam folders. Not a replacement for email, but a nice complement.

[Event Stacker @EventStacker]

The average person opens their calendar 8x a day.

How many times do they check their promotions tab?

Calendar feeds put your events where attention already lives.

[Event Stacker @EventStacker]

Most people have 1000+ unread emails.

Most people check their calendar daily.

That's not a close call.