@aporia9n Bookmark to check in Dubai in October. English by default and system of incentives and infrastructure designed to attract ambitious people. 2nd place in the world after US for that purpose
Then WeWork imploded. I learned just as muchFound a guy who flipped 30 apartments on Bluewaters in one year. Tracked every transaction. Built the spreadsheet. Ran the IRR. The math was mathing. So I jumped. Lost AED 400,000 across the first three projects learning everything the spreadsheet couldn't teach me. watching that from the inside. First year in Dubai I helped a proptech company scale. Fine work. But I kept noticing families buying 10M+ AED apartments on Bluewaters with terrible fit-outs. Basic kitchens. Builder-grade everything.
18 months later: AED 150M+ transacted. Construction down to 8 weeks from 18. Buy box so specific only 5-10% of units qualify. Consulting taught me to underwrite without emotions. WeWork taught me what breaks when you go too fast. AED 400K taught me a model is only as good as the operator.
Then WeWork. Joined at 150 locations. Left at 900. 700 new spaces, 50K sqft each, 23 countries in 2 years. I was running sales in 3 of them. Top IB guys doing underwriting. Top construction guys building spaces. My job was the easy part: tell the story.
My resume makes no sense for someone in Dubai real estate. Management consulting. WeWork. Proptech. Then flipping luxury apartments. Here's how four careers that weren't supposed to connect turned into AED 150M+ transacted.
4 years in management consulting with ex-BCG and ex-McKinsey colleagues. We built strategies for Sberbank, telecom operators, entire regions. I got very good at one thing: drilling down someone else's business until I understood whether the model actually works.
Most people in Dubai RE start with capital or connections.
I started with a spreadsheet and a model I couldn't stop thinking about.
If you've ever reverse-engineered someone else's success in Excel and thought "I can do this better" — you know.
In 2023, a guy on Bluewaters flipped 30 apartments in one year.
I tracked every transaction in a spreadsheet. Mapped buy vs. sell prices. Modeled the hold period. Ran the IRR.
The math worked. 25-40% annualized on a 12-16 week cycle.
So I jumped.
18 months later:
→ AED 100M+ transacted
→ Construction down to 8 weeks
→ Buy box: only 5-10% of units in any building qualify
→ Right floor, right view, corner units, enough glass to fill the room with light
The spreadsheet was right. The execution took AED 400K in tuition.