Brian Peterson

VP, Product - I help optimize product-market fit, customer value & revenue growth. Talks about #Product, #SaaS, #Growth, #Entrepreneurs, and #Leadership.

[Brian Peterson @EvvryBrian]

Sexy?

Nah. "Sexy" doesn’t make my Top 10 list of attributes I look for in the companies and products I like to work with. Give me these attributes below any day.

- Valuable
- Meaningful
- Impactful
- Useful
- Beloved
- Functional
- Helpful
- Dependable…https://t.co/7A6jzpdEHb

[Brian Peterson @EvvryBrian]

“You can't always get what you want. But if you try sometimes, well, you might find, you get what you need.”

Mick Jagger may have been one of the best product managers if he hadn’t gone on to be the lead singer of the Rolling Stones.

As product manage…https://t.co/6t7M3QMAoy

[Brian Peterson @EvvryBrian]

In my opinion, vanilla ice cream is boring. But my opinion doesn’t count. Neither does yours.

Here are 3 lessons we entrepreneurs and product folks can learn from vanilla ice cream.

1️⃣ Our opinions don’t matter.
Your customer’s opinions matter. The m…https://t.co/0g2ju9IEZc

[Brian Peterson @EvvryBrian]

Never settle. Never stop looking to find a better way to do things.

At Campminder “Find A Better Way” was one of our core values. It drove us to be better at everything we did and how we did it.

As product managers, we’re always iterating on our produc…https://t.co/eKcpJ5sl3E

[Brian Peterson @EvvryBrian]

Less is more, if "less" means a better experience for your customer.

While there are examples like Apple and books like Essentialism, those of us in product could benefit from a regular reminder of this truth from @villaumbrosia

#LessIsMore #UserCentric…https://t.co/7kikNvZ5pu

[Brian Peterson @EvvryBrian]

I’m about to head downtown for a job interview.

I love interviews. Why? There are really 2 reasons.

First, I genuinely enjoy listening to someone else's story—their journey with all its highs and lows that have brought them to where they are today. Und…https://t.co/tE1heAWAL0

[Brian Peterson @EvvryBrian]

https://t.co/1QFiqR9H1A

[Brian Peterson @EvvryBrian]

“I'm watching myself, Mom. I'm watching myself," exclaimed my nephew.

My sister cautioned him about skateboarding alone on the street, emphasizing the importance of having an adult to watch for cars. Yet, like any determined 5-year-old, he believed he co…https://t.co/2uw1nsxr7t

[Brian Peterson @EvvryBrian]

99% of people cannot do this on their own. 👇

Envision a future that goes beyond the circumstances of today.

➡ Here’s why.

We're often guilty of this: 99% of our time is spent looking at our feet, stuck in the monotony of moving one foot in front of…https://t.co/tSDG2Dvxa5

[Brian Peterson @EvvryBrian]

Here's the truth: you're being selfish when you do this.

When you withhold the truth from someone.

And most of us are guilty of this. I know I am.

But why? Why do we withhold the truth?

There are many reasons. We don't want to…https://t.co/AOfXJbg8cm https://t.co/sCH69ckyIv

[Brian Peterson @EvvryBrian]

Don't pretend you know what I'm going through.

You can’t imagine what I’m dealing with right now. Actually, you probably can. And you should. In fact, using your imagination is one of the most powerful tools you have for cultivating empathy.

In our hurr…https://t.co/SqVsjaETZB

[Brian Peterson @EvvryBrian]

Talking #productdesign and #productmanagement with Alex Smith. https://t.co/CeGCgUAXvM

[Brian Peterson @EvvryBrian]

Did you know you can help decide the sessions for Denver Startup Week 2023? Check out what Holly Vezina and I are cooking up and give us a vote if it sounds interesting. Link in comments below 👇

Please like or comment to help circulate and support vot…https://t.co/6SjSMJGF90

[Brian Peterson @EvvryBrian]

“Feedback” is to Product, as “Breathing” is to Life. Essential. Without it, you won’t survive.

But, not all feedback is the same. Talking with customers is by far the best. It's quantitative. It's qualitative. It's emotional. It's intellectual. It's huma…https://t.co/ADLmBRDP2z

[Brian Peterson @EvvryBrian]

🖐 Why do we even create product roadmaps? This is one of my favorite quotes that speak to the true purpose and value of #roadmaps from @steve1johnson

As product folks, one of our main responsibilities is to gather evidence for why or why not to invest i…https://t.co/d5iDYLNRbr

[Brian Peterson @EvvryBrian]

Hands down, the hardest thing you’ll ever do in life is

Waiting.

Waiting in the unknown.

- The unknown as you wait for your test results to come back from the doctor.

- The unknown of where a relationship is going or if the right person is out ther…https://t.co/1H1op8rEde

[Brian Peterson @EvvryBrian]

Listening to yourself leads to:

- Fear-based decisions
- Biased decisions
- Poor decisions

Listening to others leads to:

- Rational decision
- Unbiased decisions 
- Great decisions

Don’t just listen to yourself. Do this instead:

- Ask others to chec…https://t.co/Ui10YkGmos

[Brian Peterson @EvvryBrian]

Here’s the most important thing you can do right now to advance your career.

It’s more important than:

Reading the next bestseller.

Listening to a podcast.

Completing your next big project.

And putting in the extra hours at the office.

Is is more im…https://t.co/ugPPaonsDT

[Brian Peterson @EvvryBrian]

Are you networking the wrong way?

Here are 5 things the best networkers do.
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Hi👋 I'm Brian Peterson

My story in a nutshell: Surf Kid > Avocado Farm > Music Biz > Startup CEO > Product Exec 🏄‍♂️🥑👨‍💻📈

I write about personal and professional gro…https://t.co/wyV8a3Bqsu

[Brian Peterson @EvvryBrian]

⚠  You DO NOT have PRODUCT-MARKET FIT if these things are happening.

👉  If your ideal customer (ICP) tells you your product is “amazing” and solves all their problems BUT they don’t buy.

👉  If your ideal customer (ICP) says they are willing to pay, B…https://t.co/QSnBiWUZ4l