Extended Pack Collective

The Extended Pack Collective is a carefully curated and expertly moderated Global Collective of talented designers. Powered by @wolffkraft

[Mohit Yadav @mohity_design]

What if the biggest threat to designers isn’t AI, but failing to redefine their role?

That’s what our recent Extended Pack Collective community polls seem to be telling us.

Designers believe their greatest value is created before the problem is defined. That their future is in becoming shapers of systems. And that systems thinking is the capability they most need to develop.

So, what does the value of a designer become when making is no longer the scarce capability?

That’s the conversation we’re bringing to The Evolving Value of a Designer at @ExtendedPack Collective Design Dialogues × @L_D_F London Design Festival 2026.

• 18 September
• RSA House, London
• 8:45-9:30 AM

Come join the conversation.

#LDF26 #ExtendedpackCollective #EPCDesignDialogues

[Mohit Yadav @mohity_design]

What if the tension between designers and non-designers isn’t about who gets to design, but whose judgement gets trusted?

That’s what our recent Extended Pack Collective community polls are beginning to reveal.

The biggest source of tension?
Different definitions of quality. Designers trust non-designers less when taste is presented as expertise, while non-designers trust designers most when there is evidence behind their recommendations. And designers may be entering important conversations too late because design is still viewed as execution.

So as tools make it possible for almost anyone to participate in design, how should the relationship between designers and non-designers evolve?

That’s the conversation at The Evolving Relationship Between Designers and Non-Designers at @ExtendedPack Collective Design Dialogues × @L_D_F London Design Festival 2026.

· 18 September
· RSA House, London
· 09:45–10:30 AM

Come bring your perspective.

#LDF26 #ExtendedPackCollective #LondonDesignFestival

[Mohit Yadav @mohity_design]

When technology makes execution faster and creative tools more accessible, what remains uniquely valuable about a designer?

We’re delighted to welcome Simon Dixon, to EPC Design Dialogues as a panellist for “The Evolving Value of a Designer.”

https://t.co/sXh8HSUNZa

Simon has spent more than three decades running creative agencies, guided by an undimmed conviction that great thinking and beautifully crafted design can make the world better.

In 2001, he co-founded @DixonBaxi with Aporva Baxi. Together, they have built a global reputation in branding and design, helping forward-thinking organisations connect with and inspire their audiences.

DixonBaxi is trusted by brands including Netflix, F1, Audible, AC Milan, Roblox, TikTok, Delta and British Land—companies intent on challenging what is expected.

Simon brings an essential perspective to our discussion: In a world of rapid and constant change, how can designers combine enduring creative principles with the ability to continually reinvent what they do?

Design Dialogues - Hosted by Extended Pack Collective
In partnership with @L_D_F London Design Festival 2026

Date: 18 September 2026
Panel 1 : 8:45–9:30 AM
Location: RSA House, London

Event website and registration details in the comments.

#EPCDesignDialogues #LondonDesignFestival #BrandDesign #LDF26 #CreativeLeadership #FutureOfDesign #ExtendedPackCollective

[Mohit Yadav @mohity_design]

On 18 September 2026, @ExtendedPack Collective is bringing EPC Design Dialogues to the Royal Society of Arts, London, as part of @L_D_F London Design Festival 2026.

A half-day gathering bringing together designers, creative leaders, researchers, educators and people who work alongside design to explore three connected questions:

Panel 01
The Evolving Value of the Designer
When execution becomes faster and more accessible, how is the designer’s value being redefined?

Panel 02
The Evolving Relationship Between Designers and Non-Designers
What happens to expertise, trust, authorship and decision-making when more people can directly shape design outcomes?

Panel 03
The Evolving Responsibility of Design
As design’s influence expands across behaviours, systems, organisations and culture, what must it become more responsible for?

Date: 18 September 2026
Time: 08:30 AM –12:00 PM
Location: RSA House, 8 John Adam St, London

Website and registration link in the comments

[Mohit Yadav @mohity_design]

Design is changing.

Its tools are becoming more accessible. More people are shaping design outcomes. Designers themselves are operating across increasingly complex organisational, strategic, and technological contexts.

On 18 September 2026, @ExtendedPack Collective is bringing EPC Design Dialogues to the Royal Society of Arts, London, as part of @L_D_F London Design Festival 2026.

More Details: https://t.co/jvuE5pfDLX

A half-day gathering bringing together designers, creative leaders, researchers, educators and people who work alongside design to explore three connected questions:

01 — The Evolving Value of the Designer
When execution becomes faster and more accessible, how is the designer’s value being redefined?

02 — The Evolving Relationship Between Designers and Non-Designers
What happens to expertise, trust, authorship and decision-making when more people can directly shape design outcomes?

03 — The Evolving Responsibility of Design
As design’s influence expands across behaviours, systems, organisations and culture, what must it become more responsible for?

18 September 2026
08:30 AM –12:00 PM
RSA House, 8 John Adam St, London

See you in London!

#LondonDesignFestival
#LDF2026
#DesignLeadership
#Design
#EPCDesignDialogues
#ExtendedPackCollective

[Extended Pack Collective @ExtendedPack]

Design for social good isn't just about better products or services. It is about the relationships they create between people, communities, institutions and systems, and the conditions those relationships make possible.

Last evening at the Extended Pack Collective, we hosted @IdreesRasouli from Cambridge, talking about his work, "Design for social good". It was an amazing session with EPC Members having a deep, detailed and insightful conversation with Dr Idrees.

Check out the blog created from the notes of the session.

https://t.co/XDpdYwQKG9

[Extended Pack Collective @ExtendedPack]

Design for social good - talk by Dr. @IdreesRasouli for the members of the Extended Pack Collective.

[Extended Pack Collective @ExtendedPack]

Scaling design teams is often presented as an organisational problem. It is more accurately a problem of distributed judgment.

1. Headcount matters when the business has more meaningful problems than the existing team can responsibly address.
2. Structure matters because capable people need ownership, support, and room to grow.
3. Systems matter because quality cannot depend on personal memory or constant supervision.
4. Leadership matters because design needs access to the right information, conversations, and opportunities.

The strongest design teams do not simply produce more. They help the organisation choose better, learn faster, and build with greater care.

Read the blog from our recent Unscripted session hosted by the Extended Pack Collective with Subroto Bagh and Shreeya Malpani.

----

#EPCUnscripted #ScalingDesignTeams #DesignHiring #ExtendedPackCollective

https://t.co/GdmqgfgoQH

[Mohit Yadav @mohity_design]

https://t.co/DumjsYismf

[Extended Pack Collective @ExtendedPack]

We're delighted to welcome Shayak Sen, Head of Design at Myntra, to the Extended Pack Collective Partner Circle.

Over the past 15+ years, Shayak has built and led high-performing design teams across Myntra, Meesho, Vedantu, Practo, CommonFloor, and frog, while mentoring designers and shaping products at scale. His experience spans design leadership, product innovation, research, and building design cultures that put people at the heart of every decision.

The EPC Partner Circle brings together select design leaders who believe in advancing the practice of design, craft, strengthening the community, and creating meaningful opportunities for designers worldwide.

Welcome to the Pack, Shayak 🐺
We're excited to build the future of design together.

#ExtendedPackCollective #EPCPartnerCircle #DesignLeadership #ProductDesign #DesignCommunity

[Extended Pack Collective @ExtendedPack]

We're delighted to welcome Subroto Bagh, Director of Product Design & Site Lead at LinkedIn, to the Extended Pack Collective Partner Circle.

With nearly two decades of experience spanning LinkedIn, Atlassian, Cisco, Tekion, SAP, and ACCELQ, Subroto has built and led world-class design teams while shaping products used by millions. His work reflects a thoughtful blend of strategic thinking, design leadership, and deep user empathy.

The EPC Partner Circle brings together select design leaders who believe in advancing the practice of design, craft, strengthening the community, and creating meaningful opportunities for designers worldwide.

Welcome aboard, Subroto. 🐺
We're excited to build the future of design together.

#ExtendedPackCollective #EPCPartnerCircle #DesignLeadership #ProductDesign #Community

[Extended Pack Collective @ExtendedPack]

We're delighted to welcome Abhishek, Design Lead at Salesforce, to the Extended Pack Collective Partner Circle.

With over a decade of experience spanning Salesforce and Mindtickle, Abhishek has led the design of enterprise B2B products by staying deeply connected to customers and translating complex challenges into thoughtful, user-centred experiences. His journey across design, product management, and leadership reflects a rare blend of strategic thinking and execution.

The EPC Partner Circle brings together select design leaders who believe in advancing the practice of design, craft, strengthening the community, and creating meaningful opportunities for designers worldwide.

Welcome to the Pack, Abhishek.  🐺
We're excited to build the future of design together.

#ExtendedPackCollective #EPCPartnerCircle #DesignLeadership #DesignCommunity

[Extended Pack Collective @ExtendedPack]

We're delighted to welcome Ajith Sowndararajan, Senior Director – Product Design & Research at Flipkart, to the Extended Pack Collective Partner Circle.

Ajith brings over a decade of experience spanning product design, research, business strategy, and design leadership at Flipkart, Freshworks, Human Factors International, and Cisco. His work has consistently focused on making technology more intuitive and accessible, building high-performing design teams, and embedding user-centred thinking within organisations.

The EPC Partner Circle brings together select design leaders who believe in advancing the practice of design, craft, strengthening the community, and creating meaningful opportunities for designers worldwide.

Welcome to the Pack, Ajith. 🐺
We're excited to build the future of design together.

#ExtendedPackCollective #EPCPartnerCircle #DesignLeadership #ProductDesign #DesignResearch #DesignCommunity

[Extended Pack Collective @ExtendedPack]

A wall is a portal: wallpaper as the membrane between worlds

https://t.co/M8d5szkR0Y

[Extended Pack Collective @ExtendedPack]

Ruka turns a small potter’s struggle into a mirror for every creator: how do we protect our craft, dignity, and meaning in a world that keeps asking us to build monuments to someone else’s power?

A documentation of the discussion amongst the members of the collective, post the film screening.

https://t.co/ubb7t7NpeX

[Extended Pack Collective @ExtendedPack]

The Hand, the Potter, and the Question Every Creative Faces

https://t.co/rEal7GoZn3

[Extended Pack Collective @ExtendedPack]

Design is never just about what users see. It is also about the economic forces they are made to live inside.

Read the full blog on the recent talk with Simon Gough at the Extended Pack Collective.

https://t.co/6Po5hB5xKe