FCCA

We promote the mutual interests of the cruise industry and destinations and stakeholders in the Caribbean and Latin America.

[FCCA @FCCAupdates]

💰 What does cruise tourism mean for Aruba’s economy? 🇦🇼

At Aruba’s second annual Cruise Connect, Patrick Melchiors, destination service manager of the Aruba Tourism Authority shared findings from the destination’s own cruise visitor spending research, highlighting the economic activity generated when passengers explore the island.

The figures presented showed average spending of $190 per cruise passenger, with notable expenditures on prepaid shore excursions ($43), local crafts ($25), food and beverages ($24) and on-island tours ($24).

Spending also varied by cruise line, with Carnival Cruise Line passengers averaging $252 per person.

These findings highlight the value of cruise tourism to Aruba’s economy and the opportunities for local entrepreneurs, tour operators, artisans and hospitality businesses to benefit from visitor spending.

Continued collaboration between the destination and cruise lines can help create even more opportunities to connect visitors with Aruba’s people, culture and experiences.

#FCCA #CruiseTourism #CruiseIndustry #Aruba #CruiseConnect

[FCCA @FCCAupdates]

Innovation and sustainability are shaping the future of cruising! 🚢

Environmental stewardship was a key focus at Aruba’s second annual Cruise Connect, where Donnie Brown, senior vice president, global maritime policy at Cruise Lines International Association (CLIA), highlighted the cruise industry’s commitment to environmental sustainability and technological innovation.

From shore power capabilities and advanced wastewater treatment systems to alternative fuels and energy-efficient operations, the industry continues to invest in technologies and practices aimed at reducing its environmental footprint.

Brown also highlighted CLIA’s global reach, with its member cruise lines representing more than 90% of worldwide oceangoing cruise capacity.

As cruise lines pursue their long-term sustainability goals, partnerships with ports, destinations and local stakeholders will be essential to strengthening environmental stewardship and ensuring that cruise tourism continues to deliver benefits for the places and people it serves.

🤝🏽 Through innovation and collaboration, we can continue advancing sustainability across Caribbean cruising.

#FCCA #CLIA #CruiseTourism #CruiseIndustry #Aruba #CruiseConnect

[FCCA @FCCAupdates]

🚢 What can a cruise call in Colombia look like? 🇨🇴

In Santa Marta, it might begin with a stroll through the colorful streets of the historic center, where vibrant murals, inviting cafés and historic architecture reflect the city's Caribbean character.

From discovering local flavors and cultural traditions to exploring coastal landscapes and natural wonders, there is plenty to experience during a day ashore.

And with cruise destinations including Cartagena, Santa Marta and San Andrés, Colombia offers visitors a variety of experiences, each with its own distinctive appeal.

Different ports, countless discoveries and memorable encounters with the people and places that make Colombia special.

📍 Historic Center, Santa Marta, Colombia

📷 Photo credit: Pro Santa Marta

[FCCA @FCCAupdates]

Caribbean needs more luxury cruise experiences, says cruise executive

SAN JUAN, Puerto Rico (Nov. 8, 2026) — Caribbean destinations could attract more luxury cruise ships by developing more high-end shore experiences, according to Jason Montague, chief luxury officer of Regent Seven Seas Cruises and Oceania Cruises, part of Norwegian Cruise Line Holdings Ltd.

Speaking during “The True Meaning of Luxury: Elevating the Caribbean Experience” at the 32nd annual Florida-Caribbean Cruise Association (FCCA) Cruise Conference & Trade Show in San Juan last month, Montague said the region has considerable untapped potential to attract luxury vessels by developing distinctive experiences that showcase its culture, cuisine and heritage.

Read more here: https://t.co/BTuV8yyfhS

[FCCA @FCCAupdates]

🚢 Strengthening cruise tourism partnerships in Aruba! 🇦🇼

FCCA President Adam Ceserano joined local tourism leaders, port officials and industry stakeholders at Aruba’s second annual Cruise Connect, highlighting the cruise industry’s continued growth and the importance of collaboration in expanding its economic benefits.

With the Caribbean welcoming 16.27 million cruise passengers in 2025, representing 44% of global cruise capacity, Ceserano emphasized the opportunities for destinations to strengthen local businesses, develop immersive visitor experiences and build lasting relationships with cruise lines.

He also underscored the scale of cruise tourism’s economic contribution, noting that one call from an average ship in the region generates about $521,333 — including $348,145 in passenger spending, $148,618 in cruise line spending and $24,570 in crew spending — while also supporting jobs and indirect contributions.
Aruba’s cruise passenger volume grew by approximately 60% between 2015 and 2025, and its strategic partnership with FCCA offers further opportunities to enhance the visitor experience and expand the economic benefits of cruise tourism across the island.

🤝🏽 Together, we are building stronger connections between cruise lines, destinations and the communities that make Caribbean cruising special.
#FCCA #CruiseTourism #CruiseIndustry #Aruba #CruiseConnect

[FCCA @FCCAupdates]

🇲🇽🌴 Discover the wonders of Quintana Roo, Mexico!

From the vibrant cruise destinations of Cozumel and Costa Maya (Mahahual) to the breathtaking turquoise waters of Bacalar, Quintana Roo offers an extraordinary blend of natural beauty, rich Maya heritage, local flavors and unforgettable experiences. 🚢✨

📍 Pictured here is Los Rápidos de Bacalar, where crystal-clear waterways wind through lush tropical landscapes, showcasing another spectacular side of the Mexican Caribbean.

Whether exploring ancient Maya sites, discovering local culture or enjoying the region’s remarkable natural wonders, cruise visitors will find plenty of reasons to fall in love with Quintana Roo! 💙

📷 Photo credit: Quintana Roo Tourism

#FCCA #CruiseTourism #CruiseIndustry #QuintanaRoo #MexicanCaribbean #Cozumel #CostaMaya

[FCCA @FCCAupdates]

Port Everglades CEO outlines $1.7 billion in potential cruise investments

FORT LAUDERDALE, Fla. (Oct. 29, 2026) — Port Everglades is eyeing $1.7 billion in potential cruise-related investments over the next 20 years to modernize infrastructure, improve passenger experiences and strengthen its position as a leading cruise homeport.

Joseph Morris, CEO and port director of Port Everglades, outlined the port’s long-term vision during a conversation with Florida-Caribbean Cruise Association (FCCA) President Adam Ceserano in the latest episode of the FCCA Leadership Series.

The port’s potential projects include cruise terminal modernization, reconstruction of an older terminal, improvements to wharves and berthing facilities, upgraded passenger loading bridges, parking garages and roadway enhancements.

Read more here: https://t.co/ezRcieWCDv

[FCCA @FCCAupdates]

Tulum offers travelers a remarkable connection to the rich history and cultural heritage of the Mexican Caribbean.

Perched above the turquoise waters of the Caribbean Sea, its ancient Maya ruins are among Quintana Roo’s most iconic landmarks, where centuries of history meet breathtaking coastal beauty.

More than a scenic destination, Tulum invites visitors to discover the enduring legacy of the Maya civilization while experiencing one of the region’s most spectacular coastal settings.

📷 Photo credit: Quintana Roo Tourism

[FCCA @FCCAupdates]

In Quintana Roo, unforgettable travel experiences and a deep appreciation for nature go hand in hand.

From vibrant marine life and coral reefs to lush mangroves, jungles and protected natural areas, the Mexican Caribbean’s rich biodiversity is central to what makes this destination so extraordinary.

📷 Photo credit: Quintana Roo Tourism

[FCCA @FCCAupdates]

Destinations take center stage at FCCA Cruise Conference in Puerto Rico

SAN JUAN, Puerto Rico (Oct. 20, 2026) — With global cruise passenger numbers projected to climb from about 37 million in 2025 to 46 million by 2031, Caribbean and Latin American destinations are well positioned to benefit from the industry’s continued expansion, drawing on their distinctive visitor experiences, tourism infrastructure and strong relationships with cruise lines to generate greater economic opportunity.

That message emerged from the 32nd annual Florida-Caribbean Cruise Association (FCCA) Cruise Conference & Trade Show, held Oct. 12-16 in San Juan, Puerto Rico, where close to 700 cruise executives, government officials, port operators, tour providers and other stakeholders gathered to explore opportunities to strengthen tourism offerings and expand the benefits of growth for local communities.

Read more here:
https://t.co/1TfbwVU1CR

[FCCA @FCCAupdates]

🎥 NEW EPISODE | FCCA Leadership Series

Join FCCA President Adam Ceserano as he sits down with Joseph Morris, CEO and port director of Port Everglades, to discuss his career journey, leadership philosophy and the future of cruise tourism.

From evolving industry trends and strong partnerships to Port Everglades’ ambitious growth plans, Morris shares his perspective on leading a major cruise port and preparing for the opportunities ahead.

🚢 Watch the latest episode for insights into port leadership and cruise tourism’s next chapter.

#FCCA #FCCALeadershipSeries #CruiseTourism #CruiseIndustry #TourismLeadership

[FCCA @FCCAupdates]

📊 What is the true economic impact of cruise tourism?

From record-breaking industry growth to new opportunities for destination development, economic insights took center stage during the “Cruise Tourism’s Economic Impact — Insights From Oxford Economics” specialty session at the 32nd Annual FCCA Cruise Conference & Trade Show in San Juan, Puerto Rico.

The session featured Michael R. Greve, practice lead, Port Development & Investment Advisory, Tourism Economics, and Michele Reiser, senior business development manager, Tourism Economics, who shared data, industry forecasts and insights into how cruise tourism contributes to local economies.

🔑 Key takeaways:
🔹 Global cruise tourism continues to grow. The industry welcomed approximately 37 million passengers worldwide in 2025, with that figure projected to reach 46 million by 2031. An estimated 80 new ships are on order, signaling continued investment and expansion.
🔹 The Caribbean remains a major growth market. Cruise passenger volumes in the region are projected to reach approximately 17 million in 2026, up from 11 million in 2019, with forecasts pointing to 21 million by 2031.
🔹 Cruise tourism generates benefits throughout local economies. Beyond direct passenger spending, cruise activity supports jobs, local suppliers, transportation providers, tour operators and other businesses through indirect and induced economic activity.
🔹 More detailed data will strengthen decision-making. The upcoming FCCA economic impact study, conducted in partnership with Oxford Economics, will introduce expanded measures of economic impact, including gross domestic product contributions, capital investment and port-level analysis to help destinations better understand the value of cruise tourism.
🔹 Luxury cruising presents growing opportunities. Luxury cruise deployment and capacity in the Caribbean have grown 41% over the past three years, highlighting opportunities for smaller ports and destinations offering distinctive, high-value experiences.
🔹 Strategic investment is essential. From port infrastructure to tourism facilities, successful development requires realistic market assessments, financially viable plans and partnerships that align investments with each destination’s unique needs and opportunities.

As cruise tourism continues to expand, reliable economic data and strategic planning will be increasingly important in helping destinations maximize benefits, attract investment and support sustainable growth.

#FCCAConference #CruiseIndustry #CruiseTourism #SanJuan #PuertoRico

[FCCA @FCCAupdates]

🚢 A special thank-you to the Dominican Republic, San Juan Cruise Port / Global Ports Holding, Puerto Rico Tourism Company and Dominica for exhibiting at the 32nd Annual FCCA Cruise Conference & Trade Show!

We appreciate your participation and the care you put into showcasing your destinations and services in San Juan. 🇵🇷🤝

#FCCAConference #CruiseTourism #PuertoRico

[FCCA @FCCAupdates]

🚢 Thank you, Uber, for supporting FCCA and sponsoring the Private Platinum Member & Cruise Executive Lunch at Barullo Restaurant in Distrito T-Mobile, San Juan, during the 32nd Annual FCCA Cruise Conference & Trade Show.

The gathering brought Platinum Members and cruise executives together to connect, exchange ideas and explore opportunities for collaboration.

Uber’s Jorge Cordero and Nicolas Perez shared how mobility solutions can support the cruise journey, from airport transfers and port pickups to exploring destinations. They also highlighted opportunities through Uber for Business to enhance guest experiences and coordinate transportation for crew and employees.

👏 We appreciate Uber’s partnership and commitment to connecting people and places throughout the cruise experience!

#FCCAConference #CruiseTourism #Uber #PuertoRico

[FCCA @FCCAupdates]

🇵🇷 Too many good moments for just one post! 📸

More from our FCCA closing reception at Arena Medalla in DISTRITO T-Mobile. Puerto Rico, you gave us plenty to smile about!

#FCCAConference #CruiseTourism #PuertoRico #DistritoTMobile

[FCCA @FCCAupdates]

🇵🇷 One more night. So many reasons to celebrate!

The closing reception at Arena Medalla in DISTRITO T-Mobile brought the FCCA family together for good times and great company as we wrapped up the 32nd Annual FCCA Cruise Conference & Trade Show.

After a week of meetings, new connections and conversations about the future of cruising, it was time to unwind with the people who made it all worthwhile.

Thank you to our Puerto Rico hosts for the warm welcome, generous hospitality and a memorable send-off — and to everyone who helped make this week one for the books!

¡Gracias, Puerto Rico! 🚢

#FCCAConference #CruiseTourism #PuertoRico #DistritoTMobile

[FCCA @FCCAupdates]

🚢 How can technology help destinations deliver unforgettable experiences?

At the 32nd Annual FCCA Cruise Conference & Trade Show in San Juan, Puerto Rico, Tom Spina of DOF Robotics explored how storytelling, immersive attractions and artificial intelligence can enhance the cruise guest experience.

🔑 Key takeaways from “Do Androids Dream of Unforgettable Experiences? — Redefining Entertainment”:

🔹 Bring local stories to life. Immersive experiences can introduce visitors to a destination’s history, culture and natural wonders through engaging, educational storytelling.

🔹 Think beyond large attractions. Compact flying theaters and simulated underwater experiences offer possibilities for ports, museums and other visitor spaces.

🔹 Make exploring easier. AI travel companions could help guests plan activities, navigate destinations and communicate across languages.

🔹 Help visitors explore more. AI recommendations could introduce guests to lesser-known attractions, shops and restaurants, spreading visitor spending across the destination and reducing crowding at popular sites.

🔹 Keep people central. Spina emphasized technology’s role in supporting travel agents and tour guides while creating new revenue opportunities.

From a virtual journey beneath the sea to discovering a local market, the opportunity is to help guests connect more deeply with the destinations they visit.

#FCCAConference #CruiseTourism #TourismInnovation #PuertoRico

[FCCA @FCCAupdates]

🚢 A day ashore in Colombia is a chance to connect, learn and discover.

Learning a craft, hearing a local story or sharing a moment surrounded by nature brings visitors closer to the people and traditions of a destination.

For cruise guests exploring Colombia, these personal connections can become some of the most memorable parts of the journey.

📷 Photo credit: Pro Santa Marta

#FCCA #CruiseTourism #CulturalTourism #SantaMarta #Colombia

[FCCA @FCCAupdates]

🚢 What makes a cruise port experience truly unforgettable?

From vibrant cultural experiences to seamless operations and meaningful community engagement, industry leaders explored how ports can create lasting impressions during the “Building Your Port Into an Unforgettable Experience” session at the 32nd Annual FCCA Cruise Conference & Trade Show in San Juan, Puerto Rico.

Moderated by Norberto Negrón Díaz of the Puerto Rico Ports Authority, the panel featured María Emilia Bonillas Guardo of the PortOasis Cartagena, Daniela Muñoz Albarrán of ITM Group, Mike Maura Jr. of Nassau Cruise Port, Taylor Karr of Margaritaville at Sea and Jaime Castillo of Royal Caribbean Group.

The discussion highlighted how thoughtful port design, authentic destination experiences and collaboration with local communities can enhance guest satisfaction while creating economic opportunities.

🔑 Key takeaways:
🔹 Authenticity creates lasting impressions. Incorporating local culture, cuisine, music, art and traditions into port experiences helps destinations stand out and gives visitors a genuine sense of place.
🔹 Ports should serve as gateways to destinations. While welcoming facilities and attractions enhance the arrival experience, ports should encourage passengers to explore surrounding communities, discover local businesses and experience what makes each destination unique.
🔹 Community engagement drives economic opportunity. Involving local artisans, entrepreneurs, tour operators and businesses in port development helps ensure that cruise tourism benefits extend beyond the terminal.
🔹 Seamless operations matter. Efficient passenger flow, clear wayfinding, accessibility, safety and transportation are essential to reducing friction and creating positive experiences from arrival to departure.
🔹 One size does not fit all. Ports must adapt their offerings to different cruise brands and passenger demographics, from family-focused travelers to premium and luxury guests, while maintaining their destination’s unique identity.
🔹 Memorable experiences don't always require major investments. Panelists emphasized that staff training, warm hospitality, local entertainment and community participation can make a significant difference, even with limited budgets.

Ultimately, creating an unforgettable port experience starts with understanding what travelers value most: authentic connections, welcoming hospitality and opportunities to explore.

#FCCAConference #CruiseIndustry #CruiseTourism #SanJuan #PuertoRico

[FCCA @FCCAupdates]

💙👕 Wearing their support for a good cause!

Special shirts brought a colorful show of support for the FCCA Foundation during the 32nd Annual FCCA Cruise Conference & Trade Show in San Juan.

FCCA CEO Michele Paige joined Port Everglades Port Director and CEO Joseph Morris, Martin Jackson of Port Everglades, Bryan Attree of Royal Caribbean, Carlos Estrada of Carnival and Matthew Weintraub of Norwegian to spotlight Port Everglades’ $10,000 donation to support the foundation’s work, including educational opportunities for children across the Caribbean and Latin America.

👏 Thank you, Port Everglades, for your generosity and commitment to giving back. A great look for a great cause!

#FCCAFoundation #FCCAConference #PortEverglades #CruiseIndustry #PuertoRico