We've been working hard to turn FCA into a data-driven learning ecosystem for global comms professionals and entrepreneurs. Read about how we're bringing the best of the FCA to you, wherever in the world you are https://t.co/DepFueOYBS #education#communications#PR#startup
AI is a massive force impacting the motion of brands across industries, and it is driving the next big motion in influence and storytelling. Read how AI is changing the way we 'do' communications and five things you can do now to embrace #AIinPR: https://t.co/l63oemXzYX.
#FridayTip on #measurement from @hotwireglobal's @barbbq: "Don’t take no for an answer – PR is absolutely measurable if agency and client work as a team to use the data that’s available to track impact and ultimate outcomes". #FCA2019
#FridayTip on #measurement from @hotwireglobal's @barbbq: "Keep measurement simple – don’t seek to measure too many elements. Identify what is relevant and important to the client and stick to those metrics". #FCA2019
If you're interested in PR measurement (and who isn't!) then this by @paulholmesPR is a must-read: The PR Industry's FOFO Problem: "Fear Of Finding Out" https://t.co/9kFWC4vqzB via @holmesreport
*Deep breath*
My next book is called "Lifescale."
It's deeply personal.
It's not the book I set out to write, but it is the book I needed.
I look forward to us taking this journey together. p.s. it's also available for pre-order 😀🙏
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https://t.co/bOilgX1PB5
#LifeScale
Is your team producing award winning #pr#measurement and #evaluation work? PROVE IT! Early bird for #AMEC GLOBAL AWARDS is this Friday. Take advantage of winning tips shared by @KHALIC & @ngaire_sc https://t.co/slMUAF3Fw5
"#Tradition gives you a foundation, but that's about it. Traditional #budgets get you traditional #results. If you would invent the press release anew, what would it look like? Don't write it for the person who approves it but your actual target group." - @briansolis#FCA2019
Cision's Global Media Report: 1.) Due to #FakeNews, accuracy is more important than ever to #media. 2.) Stories should be conversational and avoid jargon. 3.) The next #report will include #insights on how many #PR spam mails journalists receive weekly. - @nbell94102 #FCA2019
"Start with drama, end with action" - @LRiddellSF at #FCA2019 on how to prepare a presentation: "Frame, support, #solve the #problem then add a call to action"
"Make #creativity a business priority. Treat it as a #product. Appoint a Chief Creative, include creative resources in contracts, reinvest #money made. Create a #culture where people can take risks, foster openness." - @GabrielaLungu#FCA2019
And that’s it for #FCA2019 in San Francisco! Thank you everybody for attending, all our delegates and speakers have been incredible. We look forward to sharing it all with you in the #future!
Such an honour to interview @briansolis today in #SanFrancisco for the #FCA2019. I’ve been one of Brian’s long time fans. So happy to meet him in person.