FE International

Official Twitter account of FE International. Global leader in M&A advisory for SaaS, commercial goods and content business acquisitions since 2010.

[FE International @FEIntl]

AI on your agency’s website does nothing for your multiple.
AI inside your delivery is worth a turn or two.
The difference is proof.

Buyers in 2026 pay up for agencies that can show it, and discount the ones that can’t.

Full guide: https://t.co/wDqwhzI28h

[FE International @FEIntl]

If Google changed its mind tomorrow, how much of your revenue would be left?

Every buyer runs that number before they make an offer. Most owners never have.

The 2026 valuation guide for content sites, newsletters and communities:

https://t.co/YcSx99wvkV

[FE International @FEIntl]

Your buyer will find it. Not because they are suspicious. Because that is the job.

The only question is whether you found it first.

The sell-side due diligence checklist for tech sellers: four workstreams, the issues that surface late, a 90-day plan.

https://t.co/oQfqlAJleG

[FE International @FEIntl]

Most app founders think they're selling a product.

Buyers are deciding if they're buying a business or a job.

That distinction is often worth a full turn on the multiple.

How to sell a mobile app in 2026:
https://t.co/3Ebr6kzngQ

[FE International @FEIntl]

Two ecommerce brands. Same profit. One sold for hundreds of thousands more.

The gap was not revenue or product. It was structure.

Our 2026 ecommerce valuation guide shows what buyers actually pay for, and what you control:
https://t.co/PaLUZW6Xze

[FE International @FEIntl]

Most online business sales don't fall apart while you're looking for a buyer.

They fall apart after you find one.

Due diligence is where deals die.

Full guide to selling an online business:
https://t.co/wzDKMRssgb

[FE International @FEIntl]

Two founders sell the same business on the same day.

One gets $12.88M. The other gets $15.17M.

Same customers. Same revenue. Same reported profit.

The difference is one document: the add-back schedule.

Explained simply:
https://t.co/e7LdhKgo2o

[FE International @FEIntl]

Founders think a low offer is the expensive mistake.

The expensive one is starting a sale before you can prove the business runs without you.

That gap gets priced in, every time.
https://t.co/HanknQAyuL

[FE International @FEIntl]

You will sell your company once.

The buyer on the other side has done it 40 times this year.

That gap is why good businesses sell for less than they are worth. It is also fixable.

How SaaS exits actually work in 2026:
https://t.co/ClSTLwiRrF

[FE International @FEIntl]

We are excited to announce that FE International advised HappyOrNot, together with its shareholders Verdane, Northzone and Airtree Ventures, and members of the management team and employee shareholders, on Verdane's move to majority ownership of the business.

[FE International @FEIntl]

Most founders learn what their SaaS business is worth far too late.

They anchor to a number from an article. Buyers price on something else.

Your multiple is not fixed. Retention, growth and margin can all be improved before you go to market.

https://t.co/H6hn0G2buN

[FE International @FEIntl]

Buyers don't ask if you're essential.

They run the absence test: what happens if you're unreachable for 30 days? Then 90?

And they don't ask you. They ask your team.

How to make your business sellable without you:

https://t.co/XlqFWebn26

[FE International @FEIntl]

Most founders find out they picked the wrong M&A advisor in month three.

Never in the pitch. The pitch is always good.

It happens in the first hard negotiation, when the person who won the mandate isn't on the call.

11 questions that surface it early:

https://t.co/rrDLSfEZpq

[FE International @FEIntl]

Everyone assumed AI shopping would crush small merchants.

Last quarter on Shopify, 75% of AI-driven orders came from outside the top 100 categories.

Agents don't browse. They read your data.

Messy data means you don't exist.

https://t.co/4csLfEl4b5

[FE International @FEIntl]

Your churn number does not survive due diligence.

A buyer recalculates it from your raw billing data. Their version comes back worse.

A churn problem you explain is a conversation. A churn problem they discover is a discount.

https://t.co/IUm0zMz4Tu

[FE International @FEIntl]

7 questions a buyer will ask about your marketplace app.

Answer them out loud. Count how many you clear without guessing.

If you improvise on any of them, a buyer does not walk. They price the uncertainty instead.

All seven, with the data:
https://t.co/5fdkY1zebf

[FE International @FEIntl]

Google paid $32B for Wiz.
Palo Alto paid $25B for CyberArk.

The real opportunity sits underneath.

Every megadeal leaves a gap. Buyers fill those gaps with tuck-ins.

What that means if you own a security business:

https://t.co/u4OhN69ddE

[FE International @FEIntl]

There is a window open in tech M&A right now.

Most founders will read about it after it closes.

Our Mid-Year 2026 Tech M&A Report shows who it is open for:
https://t.co/sp89tv1gNj

[FE International @FEIntl]

Two Shopify brands. Identical profit. One sells for $500,000 more.

The gap? The multiple. Owner-run brands sell for 2-4x earnings in 2026. The prepared ones reach 4-6x.

Most founders learn their brand's worth after selling.
https://t.co/H9ETKZOArB

[FE International @FEIntl]

Some tech businesses sell for 24x revenue.

Others in the same market: 5x.

The difference is not growth.

McKinsey found the metric that separates them. Most founders are optimizing for the wrong number.

What buyers underwrite first in 2026:
https://t.co/MQuUqZMVtu