FICCI FRAMES

Asia’s largest annual global convention on the business of Media & Entertainment. #FICCIFRAMES2026

Registration open :-

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Shri Prasoon Joshi | The Power of Democratised Storytelling

The democratisation of platforms is transforming who gets to tell stories and how those stories reach the world.

At FICCI FRAMES 2026, Shri Prasoon Joshi, Chairman, Prasar Bharati, reflects on how expanding access to platforms has empowered more people to share their voices, bringing storytelling closer to its most fundamental purpose: to create, communicate and connect.

As more voices find an audience, stories become richer, more diverse and deeply human, opening up new possibilities for expression and connection.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent @prasarbharati @prasoonjoshi_

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Bhaskar Ramesh | Embracing the Next Wave of Media

India is at a defining moment in its media journey, as technology continues to transform how we create, consume and experience content.

Reflecting on this evolution, Bhaskar Ramesh, Head, Entertainment Sales - Digital, JioStar, highlights how consumers have embraced multiple screens, newer stories and AI-powered experiences- reshaping the media and entertainment landscape globally.

As the next wave of this technological change unfolds, it brings with it an opportunity to challenge conventions, rethink possibilities and reimagine the future of media.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent @JioStar

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Ayushmann Khurrana | Authenticity in an Age of Infinite Content

In a world of infinite content, authenticity is emerging as one of the most powerful differentiators.

Sharing his perspective, Ayushmann Khurrana, Actor and Brand Ambassador, FICCI FRAMES 2026, highlights how staying rooted in our culture, stories and identity enables us to connect with audiences across the world. The more authentic our storytelling, the greater its potential to resonate beyond borders.

As technology and audience preferences evolve at an unprecedented pace, the opportunity lies in embracing change without losing sight of what makes our stories unique.

For India’s media and entertainment industry, authenticity will remain central to creating stories that travel globally, build meaningful connections and leave a lasting impact.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent @ayushmannk @JioStar @Meta

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Prajakta Koli | A Decade of Change in the Content Landscape

The evolving content landscape is creating space for more voices, fresh perspectives and new possibilities.

At FICCI FRAMES 2026, Prajakta Koli, Actor, Author and Content Creator, reflects on her journey of over a decade in the content space and the remarkable transformation she has witnessed along the way.

As platforms evolve and opportunities expand, creators are finding new ways to tell their stories, connect with audiences and shape the future of entertainment.

The future of content is full of promise, driven by creativity, new voices and an ever-expanding world of possibilities.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent @netflix @NetflixIndia @JioStar @Meta

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Dr. Ashish S. Kulkarni | Infinite Content, Infinite Possibilities

Infinite content is no longer just a trend. It is transforming how the world creates, consumes and connects through stories.

At FICCI FRAMES 2026, Dr. Ashish S. Kulkarni, Chief Mentor, FICCI FRAMES and Punnaryug, and Founding Director, Indian Institute of Creative Technologies (FICCI), highlights the immense opportunity for Indian content creators to tell stories that shape India’s identity and strengthen its brand on the global stage.

The opportunity lies not simply in creating more content, but in creating stories that travel across borders, resonate with audiences and position India at the heart of the global creative economy.

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From Folk to Future: State Ecosystems Driving India’s Creative Economy

@meGauravDwivedi , Film Policy Architect, Media Strategist, Cultural Policy Leader, shared his perspective on leveraging creative platforms to amplify India’s cultural and creative potential.

“It has gone leaps and bounds, and we have to utilize it in a much more manner by advocating through these platforms, and we take India to the next level.”

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The Next Big Story: What audiences want, what creators are imagining and how bold programming choices are shaping what comes next

Suresh Triveni, Filmmaker & Director shared his perspectives on moving beyond algorithms and embracing creative risks to capture audience attention.

In this discussion, he emphasised the need to move beyond relying solely on algorithms and embrace bolder approaches to create content that stands out.

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The Next Big Story: What audiences want, what creators are imagining and how
bold programming choices are shaping what comes next

Abhijeet Singh Parmar, Writer, Creator & Showrunner shared his vision for exploring new genres, building foundational films and introducing audiences to stories beyond the familiar.

During this panel discussed, he talked about the need to diversify our entertainment content into more under-explored genres: romance, new-age horror and sci-fi.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent

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The Next Big Story: What audiences want, what creators are imagining and how bold programming choices are shaping what comes next

Siddharth, Actor & Producer shared his perspective on the conversation explored how individual creators, unconventional journeys and creative intent are shaping the future of storytelling and entertainment.

During the panel, he talked about the growing importance of individual thinking and initiative, highlighting how individuals can drive collective progress rather than simply relying on existing systems.

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The Next Big Story: What audiences want, what creators are imagining and how bold programming choices are shaping what comes next

@Riteishd, Actor, Director, Producer & Host shared why understanding the next generation is essential to creating stories that resonate.

During the panel, he spoke about the importance of listening to the next generation and paying attention to what they express, create and share to discover stories that truly connect.

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The Next Big Story: What audiences want, what creators are imagining and how bold programming choices are shaping what comes next

Farah Khan, Filmmaker, Choreographer, YouTuber & Television Personality shared his perspective on the importance of creating content that connects, engages and gives audiences an experience worth coming back to.

She also talked about how building a connection is important to entertain audience otherwise nobody will watch boring stuff.

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The Next Big Story: What audiences want, what creators are imagining and how bold programming choices are shaping what comes next

Monika Shergill, Vice President- Content, Netflix India on the evolving content landscape and the need for long-format storytelling to raise the bar on quality.

She highlighted how audiences ultimately shape the content landscape with an abundance of choices influencing what resonates.

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Madhya Pradesh’s Next Creative Frontier: From Production to Pixels

Mr. Richie Mehta, Filmmaker, highlighted Madhya Pradesh’s filmmaker-friendly production ecosystem, emphasising the ease of communication, transparency and responsive administrative support that make the state an attractive destination for filmmakers and encourage productions to return.

“One of the reasons my next two projects will shoot in Madhya Pradesh is the ease and transparency of communication. The support from the administration makes us want to keep coming back.”

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Madhya Pradesh’s Next Creative Frontier: From Production to Pixels

Ms. Monisha Advani, Producer, Emmay Entertainment, highlighted how authenticity and a strong sense of place can shape stories that resonate beyond their setting, sharing the journey of Kalidhalapata and its recognition across platforms.

“Kaalidhar Lapata is a small film with a very big heart and that heart is Madhya Pradesh. We made it for Madhya Pradesh and it has won 16 awards so far, thanks to the love it receives and the authenticity of the state.”

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Madhya Pradesh’s Next Creative Frontier: From Production to Pixels

Mr. Vishal Jethwa, Actor, reflected on his personal experience of working across Madhya Pradesh, highlighting how the warmth of its people, distinct language, hospitality and rich cultural traditions add depth to the creative experience.

“Bhopal ki dharti se lekar Indore tak, MP ka experience mere liye bahut hi sundar aur lucky raha hai. Yahan ki mehman-nawazi, boli aur rich tradition se hum sabhi ko bahut kuch seekhna chahiye.”

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Madhya Pradesh’s Next Creative Frontier: From Production to Pixels

Mr. Arpit Dubey, Co-Chairman, MP AVGC-XR Association; Co-Founder & CEO, Kayra Animation Pvt. Ltd., highlighted Madhya Pradesh’s 360-degree AVGC-XR policy and its ambition to build a stronger IP-driven creative ecosystem spanning animation, VFX, gaming, comics and XR.

“The AVGC policy is a 360-degree policy covering animation, visual effects, gaming, comics and extended reality. Our agenda is to move from a service-oriented state to an IP-oriented state.”

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Madhya Pradesh’s Next Creative Frontier: From Production to Pixels

Ms. Vani Tripathi Tikoo, Actor & Producer, highlighted Madhya Pradesh’s rich storytelling potential and the warmth of its creative ecosystem, extending beyond financial incentives to offer filmmakers a sense of belonging and support.

“There are so many stories and so much emotion in Madhya Pradesh, beyond a subsidy, beyond a tax incentive. It is a state which has open arms.”

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Madhya Pradesh’s Next Creative Frontier: From Production to Pixels

Shri Mahip Tejasvi, Executive Director, Madhya Pradesh State Electronics Development Corporation, highlighted Madhya Pradesh’s push to build an integrated creative ecosystem, bringing production, technology, infrastructure and post-production capabilities together to support creators end to end.

“With our AVGC-XR policy and tourism film policy, Madhya Pradesh is building a 360-degree, end-to-end ecosystem, so creators find everything they need from start to finish.”

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