Federico Jorge

Founder at Stack Against: comparison pages and competitive intelligence for SaaS

[Federico Jorge @FJCopywriter]

Check out these fun, hands-on @KiwiCo projects for young scientists, artists & makers ages 0-16+. https://t.co/CpjsPcrIqP

[The Free Coalition (Formerly The FCDC) @dfreecoalition]

Effective comparison pages clarify a product's value proposition & can boost conversion rates.📃🏆

Join us next week as @FJCopywriter shares how he writes comparison pages that generate revenue for clients.

Curious about comparison pages? Sign up here🔗 https://t.co/i4k7w5oOOr

[Federico Jorge @FJCopywriter]

@gaetano_nyc 1. Comparison pages for SaaS.

2. We've been doing the same deliverable for a few years. Each new projects teaches us how to get better at comparison content.

3. SaaS products competing in crowded spaces or challenging bigger brands.

Thanks for doing this :)

[Federico Jorge @FJCopywriter]

Thanks for the invite, @TylerHakes !

[Tyler Hakes @TylerHakes]

This was an incredibly valuable and informative session with @FJCopywriter.

So many practical, tactical, AND strategic takeaways for how to create great comparison and competitor content.

Thank you Federico!

If you missed it live, watch the recording below 👇

[Federico Jorge @FJCopywriter]

@LauraParkerUX ✋ guilty

[Federico Jorge @FJCopywriter]

Competitor comparison pages can be a HUGE win for software, SaaS, and B2B companies.

But getting them right can be tricky.

Join me next week for a live Q&A with @JoinTOFU to learn the process I use to create vs pages that drive 1000+ leads

👇
https://t.co/60LHXfwSoN

[Federico Jorge @FJCopywriter]

👉 DM me if you need help writing comparison pages that persuade your ideal buyers to choose you over your competitors.

[Federico Jorge @FJCopywriter]

Buyers go from category considerations to product shortlists to "this vs that" choices.

This happens everywhere, not just in B2B SaaS — see this post's screenshot.

🧵 1/3

[Federico Jorge @FJCopywriter]

Instead of asking...

🛑 Will comparison pages harm my brand?

Ask yourself:

🧠 How can I write comparison pages that help my ideal customers make a better decision?

🧵 3/3

[Federico Jorge @FJCopywriter]

I just launched a free keyword generator to discover your "alternative to" and "vs" keywords.

If you're considering launching comparison pages soon, this will help you:

👉 Prioritize which competitors to target
👉 Optimize your pages for SEO

https://t.co/kD5CO75b3u

[Federico Jorge @FJCopywriter]

"Are comparison pages biased?" — I get this question all the time.

Short answer: yes.

Longer answer: yes, but that shouldn't prevent you from publishing them as all marketing is biased.

Full answer: watch the video below.

[Federico Jorge @FJCopywriter]

@CasJam Doing research by talking to customers. Asking for more feedback, all the time.

[Federico Jorge @FJCopywriter]

@Payoneer_Latam tengo hace días un problema con mi cuenta. Quiera hacer un pago a un colaborador y Payoneer no me deja sumar nuevas tarjetas de crédito para realizar pagos. Escribí a soporte pero sin respuesta. Me ayudas, oh todopoderoso community manager?

[Federico Jorge @FJCopywriter]

Thanks for the mention @digitalbase

[DigitalBase @digitalbase]

Didn't find any super good online resources outside of a podcast from 'The Competitive Enablement Show' (by @kluein)

Looks like @fjcopywriter is the expert on this matter.

https://t.co/S99SvaX50k

[DigitalBase @digitalbase]

Key takeaways:

• Study & use reviews (g2, trust radius)
• Highlight how you're solving a problem. you vs them
• Don't start w feature comparison
• Avoid BS like 'best alternative to'.
• Use angle 'Best alternative for [segment/specific problem]'
• All marketing is biased

[Joel Klettke @JoelKlettke]

This has been a long time coming:

At Case Study Buddy, we truly believe that if you want to maximize your ROI from every case study, telling that story in one way, in one place, won't cut it.

Which is why we're all in on our mission to being able to produce it all for you.

[Federico Jorge @FJCopywriter]

@FathomDotVideo I signed up yesterday to try the tool. I've been on hold for 24hs... is there an ETA on how fast you're onboarding new users? Excited to test Fathom!

[Federico Jorge @FJCopywriter]

@Griffo_ @seo_notebook That's great. I love Steve's SEOnotebook.