FORM

More Fun. More Motivation. More Swimming.

Smart Swim 2 LT is here - powered by the FORM Swim System with real-time metrics, guided workouts, and AI-coaching.

[FORM @formswim]

Smart Swim 2 LT is here! Available now.

The simplest way to get started with FORM.⁠
⁠
All the essentials. Nothing extra. Just $149.⁠

Learn more → https://t.co/6hvseAvlw9

[FORM @formswim]

@x_esk_x We're sorry to hear this and would be happy to look into it for you. Please send us a DM or email with details about the issue and your FORM account email address.

[FORM @formswim]

@x_esk_x Thank you for flagging that the confirmation button is not visible. Please can you try opening the email from a different device or with a different email client? If it still doesn't work, please DM or email us and we can further assist you.

[Zipchat.AI @ZipchatAI]

@daneisenhardt is building a billion-dollar company selling smart swim goggles.

The brand: @formswim

Every sport had a wearable — except swimming. Dan saw the gap.

He'd done this before. His last company made smart ski goggles and got acquired.

So in 2019 he built FORM.

→ Tiny see-through screen inside the lens.

→ See time, distance, pace, stroke, heart rate — while you swim.

→ Goggles are ~$250. But the real engine is a subscription.

→ AI coach, guided workouts, training plans — all behind Pro.

Hardware + recurring revenue.

Serial founder with a proven exit.

First-of-its-kind product in an open category.

This could hit $10-20 billion. Remember this video.

#formswim #brandbreakdown #smartgoggles #startupstory #swimtech

[FORM @formswim]

@keithhallagan We are very sorry for this issue with your goggles. Our top priority is getting you a working pair of goggles and our Customer Experience team has reached out by email to make this right. We look forward to hearing from you and helping you further with this issue.

[FORM @formswim]

Introducing our next-gen goggles, FORM Smart Swim 2 - the most advanced #swimming goggles ever created.

Experience the power of integrated heart rate, superior hydrodynamic fit, our game-changing SwimStraight ™ digital compass, & more.

Available now → https://t.co/D15qUuN4Bv

[FORM @formswim]

@josephfcox Hey, Joseph - Just read your piece about the Katalyst suit. Is it our Smart Swim goggles that you have a pair of? Cheers

[FORM @formswim]

@ManjiriK We are very sorry for this issue with your Premium subscription. Our Customer Experience Team has reached out to you via email to resolve this issue.

[FORM @formswim]

@BrenleyGoertzen Hey, Brenley - we saw your swimsuit piece. If you want to give the latest in swim goggles and tech a try, let us know. Cheers

[FORM @formswim]

@fred_warner @49ers Hey, Fred! We caught your swim story in @nytimes and would love to send you a pair of smart swim goggles to help with your rehab.

Let us know how we can get a pair to you! https://t.co/D15qUuN4Bv

[FORM @formswim]

@sharrond62 Thanks for checking out the article, Sharron. We've been innovating and leading in this space since 2019, and would love to share more with you if interested.

We also just picked up our 3rd Smarter Sports Award: https://t.co/EpoDgxEyVs

[Endurance Sportswire @endurancewire]

FORM Wins Smarter Athletics & Aquatics Innovation Award for HeadCoach™ 2.0 at the 2026 Smarter Sports Awards

@formswim
https://t.co/ssVarrgxAy

[FORM @formswim]

@MistyWestYVR @SOLIDWORKS @voxelisai We're excited to be joining!

[Engadget @engadget]

Form launches a cheaper version of its smart swimming goggles https://t.co/JOnHo2We6b

[Ray Maker @dcrainmakerblog]

Tech Tuesday Tidbits: A spicy update on the ever-expanding Suunto-Garmin lawsuit, FORM Swim introduces a new, less-expensive heads-up display goggle, and thoughts on the expanded Peloton-Spotify integration: https://t.co/FaCSquh6t1

[SwimSwam @swimswamnews]

FORM Expands Lineup with Smart Swim 2 LT: The Simplest Way to Get Started With FORM Swim System https://t.co/MErDPW6ivV

[FORM @formswim]

@poioz Sorry to hear about this, Oscar! We're looking into this and have sent you an email so that we can continue the conversation.

[FORM @formswim]

@AndrewMMacLeod @AndrewMMacLeod We're very sorry for the offer that was sent to you. We have followed up by email to make this right for you.

[FORM @formswim]

@AndrewMMacLeod We're very sorry for your experience and our top priority is making this right for you. Please send us a DM and we will be happy to assist you with this further.

[FORM @formswim]

@adam_hextall Amazing, Adam. Congratulations! We're very happy to have you as part of the FORM family. 🏊

[FORM @formswim]

@HarryStebbings Hi Harry - just checking in. How are you getting on with your goggles so far?

Happy to help with anything, if needed.

[FORM @formswim]

@HarryStebbings Oh nice! Our PRO model is our latest and greatest, which we launched last Summer.

You can't go wrong with those!