FP Marcil

VP, Digital Marketing @ eHook

[FP Marcil @FPMarcil]

Content is time occupied by information.

Creating content means creating potential reasons for people to spend time with your information.

Content strategy is the plan to increase the amount, quality, and value of time people spend with your information.

[FP Marcil @FPMarcil]

@ns123abc At the current rate, my car will go 233,543 km/hr in about 51 minutes.

[FP Marcil @FPMarcil]

@TTrimoreau Everyone who can push the circle of knowledge wider.

[FP Marcil @FPMarcil]

@amanobviously That's not polite enough

[FP Marcil @FPMarcil]

@noelcetaSEO "all content works until it doesn't"

0% true
Great content works nearly forever.

[FP Marcil @FPMarcil]

@eurip1deez You can, you just have to risk it.

[FP Marcil @FPMarcil]

@SBlockspy @WatcherGuru The powered GPUs

[FP Marcil @FPMarcil]

@jackprice Yes 100%

[FP Marcil @FPMarcil]

@knowRowan Egg or Chicken
Egg and Chicken

[FP Marcil @FPMarcil]

@chaosengineerr intelligence

[FP Marcil @FPMarcil]

@serxzsz @Cointelegraph RSI would require a scalable technology; LLMs are not that.

[FP Marcil @FPMarcil]

@DavidGQuaid @kaleighf Indeed

[FP Marcil @FPMarcil]

@RyanJones Not that I agree, but the geopolitics makes sense, cloud companies are a big reason for the divide between these areas.

[FP Marcil @FPMarcil]

@RyanJones It is 100% but, if you don't have to fight at the ranking layer because regulators just create the space (it's coming imo for Google and Amazon).

[FP Marcil @FPMarcil]

Yep

[Lily Ray 😏 @lilyraynyc]

Took long enough for the media to start reporting on this

https://t.co/Gjyl1BdRfb

[FP Marcil @FPMarcil]

@Cantrushit Demographics explains it all. It's simple.

[FP Marcil @FPMarcil]

@Vivek4real_ Many investors are realizing it failed as a store of value. Therefore, it is lacking a story at this point. It could be a medium of exchange for large transactions, but then why hold it?

[FP Marcil @FPMarcil]

Core updates would not react to recent changes like this.
Either 1) you were set to be demoted by the core update
or 2) the changes created short-term issues from the normal day-to-day of the algo. Fix this quickly so you can see if 1) is involved. If 1) is involved, the content engagement audit

Next core update often in September. But we've historically had a few in late June and August.

[FP Marcil @FPMarcil]

I think this realization is in the right direction (I've been talking about it for 3 years), but the framing is, in my view, misguided and not one we should embrace.
The framing feels "wrong" because the prescription that follows the statement could lead many to presume that open web activities are now less valuable ("embrace these new activities now"), even though they are becoming more valuable, and you can still succeed with them. @iPullRank I'm sure you share this pov.

The open web isn't dying, it's about to 100x.

Leverage, bots/agents are leverage applied to the open web. Leverage.

Or 10,000x? I'm not really sure of the order of magnitude it will take. How much of the overall economic system comes from leverage? We never had this kind of leverage before (marginal cost of zero was enough leverage to invest in the first place); everything was a high-energy transaction with Google in the middle.

Now our agents will be in the middle, and I'm not sure anyone can monopolize that.
Although retrieval/archiving could be monopolized for energy conservation reasons in the short term (distributed model incoming?)

Many companies were never truly on the open web, even if they've built websites, social media accounts, etc., etc.; they kept investing in ads, which are CLOSED and often in CLOSED ecosystems (hello, Meta); they are a 1-way communication. They kept investing as if they were in 1965-1980. When they controlled the whole message. In comparison, the open web is challenging, it's "dirty", it's risky, and it's no longer really a choice. Finally.

No open web participation = no leverage from agents and no leverage from marginal cost zero. Ouch!!
Incoming uncompetitive CAC, LTV, market share, etc.

I understand why we SEOs/marketers would want to draw a clear distinction to drive sales, but I've been resisting the temptation because, ultimately, the next few years are a cultural test with economic consequences ("are you willing to finally accept what it takes to be on the open web 30 years after it arrived?") And I am not sure we should let this opportunity of a grand filter (accountability, transparency, openness) pass us all by. It's bigger/more meaningful for society than marketing.

[Mic King @VeryWellVersed]

The open web is dying.

Not slowing. Not changing. Dying.

According to Cloudflare, AI bot traffic grew 187% last year. Human traffic grew 3.1%.

The next medium has already arrived. The market hasn't named it yet, so I went ahead and did it.

We are shifting into a new era that I'm calling "Machine Media"

Let's talk about it 👇🏾

[FP Marcil @FPMarcil]

@vivoplt 0% of my direction