FrontPorchStrategies

Front Porch Strategies is an award-winning voter contact and constituent communications firm based out of Columbus, OH.

[FrontPorchStrategies @FPStrategies]

Inside the Comms Toolbox - Reach People on the Move

Summer means more time on the road and more opportunities to reach constituents where they are.

Radio remains a powerful way to connect during commutes, errands, and travel, especially when paired with digital, mail, and CTV.

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On this day in 1776, the continental congress voted in favor of American independence from Great Britain.

John Adams predicted July 2 would be remembered by future generations with "pomp and parade... Bonfires and illuminations."

https://t.co/5oYG6StrUy

[FrontPorchStrategies @FPStrategies]

Inside the Comms Toolbox: Blackout periods may pause outreach, but they’re a great time to build.

Film content, produce CTV/radio creative, design digital ads, and capture photography so you’re ready to deploy when restrictions lift.

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One thing that tends to always bring people together on Capitol Hill: dogs.

https://t.co/q6WgLM7lEw

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Major national moments often generate constituent questions.

Telephone town halls are one of the most effective tools for responding quickly. They allow offices to connect with thousands of constituents - share updates, answer questions & provide clarity when attention is high.

[FrontPorchStrategies @FPStrategies]

On this day in 1941, the Columbia University Radio Club began airing one of the first scheduled FM radio broadcasts.

More than 80 years later, radio remains a trusted and effective way to reach constituents.

Learn more about the history of radio: https://t.co/9KLRFEXWmC

[FrontPorchStrategies @FPStrategies]

April blackout periods are approaching for several states — but there is still time to plan thoughtfully.

Stay up to date on your state's blackout dates here: https://t.co/28P1nXTQpY

[FrontPorchStrategies @FPStrategies]

Effective constituent communication doesn't happen on just one platform.

Many offices take a core message and adapt it across channels. A Connected TV spot can become a radio script. Stills from a video shoot can be used for mail/digital. Even a CTV ad can be shared via text.

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Committee work continues on the House Farm Bill as members consider additional provisions.

https://t.co/kAbH0f8fKW

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Constituent surveys can be a smart way for offices to listen & build audiences.

We’ve seen surveys generate meaningful feedback while giving constituents an easy option to sign up for updates. This approach helps offices gather insights & grow subscriber lists in a single effort

[FrontPorchStrategies @FPStrategies]

Funding negotiations continue on Capitol Hill today.

https://t.co/ZXoeTISEWY

[FrontPorchStrategies @FPStrategies]

Some days feel familiar — not because nothing changes, but because the work never stops.

Happy Groundhog Day.

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All eyes are on the Senate today.

Moments like this are a reminder of the value of having clear, prepared communications if circumstances change. We’re always happy to be a resource.

https://t.co/awkxJ1dfZG

[FrontPorchStrategies @FPStrategies]

Constituent communications is often a puzzle—budget, timing, approvals, and message all have to fit just right. We love to be part of putting it all together.

[FrontPorchStrategies @FPStrategies]

Inside the Comms Toolbox: Tax Season Communications

Tax season often brings a spike in constituent questions and information requests. Well-timed outreach can point constituents to trusted resources, reinforce that the office is available to help, and reduce repeat inquiries.

[FrontPorchStrategies @FPStrategies]

Connected TV isn’t new but its role in constituent communications is growing.

As viewing habits continue to shift from traditional cable, CTV gives offices another way to reach constituents.

The most effective outreach plans we see treat CTV as one piece of a broader strategy.

[FrontPorchStrategies @FPStrategies]

On this day in 1837, Michigan joined the Union.

As an Ohio-based firm, we’re legally obligated to acknowledge this piece of history — and to wish our neighbors to the north a very respectful anniversary.

https://t.co/JgdU4ahjHs

[FrontPorchStrategies @FPStrategies]

January 23 marks the birthday of John Hancock — a name that became synonymous with signing on the dotted line.

Today in History >> https://t.co/cF5qGLFuAI

[FrontPorchStrategies @FPStrategies]

January is a good time for reminders that can save a lot of scrambling later.

Planning ahead now gives offices more flexibility — and fewer last-minute surprises — as blackout dates approach.

Remember to mark your calendar for March blackout dates >> https://t.co/r7iDX3FBfl

[FrontPorchStrategies @FPStrategies]

Inside the Comms Toolbox: One of the most effective things offices can do is invest in building their online following.

Like/follow and lead generation campaigns help offices grow their audience ahead of time — making it easier to share updates throughout the year.