I've made a list of 50 untapped winning products for TikTok 🚀
Just in time before Black Friday!
I'll auto dm it to you if you:
1. like this
2. retweet this
3. follow me
4. comment "50"
Did a pod with Primal Queen co-founder @chuckiegregory
We went 1.5 hours deep on:
• The rise of Primal Queen
• Subscriptions
• Creatives
• Exits
• & everything in between $0 → $100M+.
If you’re in ecom, this is a must watch.
Like + RT + comment “LINK” and I’ll DM it.
One persona can hold 64 completely different ads
4 angles, 4 concepts each, 4 formats each
That is 64 before you touch a second persona
Stack four personas in a segment and you are at 256
Most accounts have far more creative territory than creative actually running
But you cannot hold all 256 to the same efficiency target
And you can't hold every persona to it either
Personas have different TAM, buying power, and competition
So they never perform the same
Some carry huge volume at thin margins
Some are tiny and wildly efficient
The target lives at the account level
Kill persona 1 for looking unprofitable and the whole account drops
Which is why "let's find a new winning persona" is one of the most expensive sentences in DTC
The right new persona blends its best combos into your account number while adding net new spend
On its own it can run below target
Every persona has a ceiling set by its TAM
You spend in, tap it out, efficiency decays
So you stack
Unlock the next, then the next
Until the account blends to target, you won't get there by holding everything to the same standard
Our ecom brand does $100M+/year.
But every $10M+/month brand,
started by cracking $1M/month first.
So I filmed the exact blueprint to get there.
8 steps, in order.
Including the 1 almost everyone gets to too late.
Like + RT + Comment "send" (must follow) & I'll DM it.