I see a lot of y'all trashing this but just know that a family created this for their daughter and it gained a following and it's being picked up by Disney so let's just appreciate that.
A lot of Black people have tried to own Beauty supply businesses in their communities, but the Koreans have that industry locked down, and were only selling to Koreans. They wouldn't seel to Black people. So this Black woman in LA started getting her supplies from India.